BAT

Basic Attention TokenBAT

Rank #72
Token
On 180,219 watchlists

Basic Attention Token Price (BAT)

$1.15
7.17%

0.00002413 BTC1.39%

0.0003084 ETH2.17%

Low:$1.15
High:$1.24
24h
BAT  Basic Attention Token BATPrice: $1.15 7.17%
Market Cap
$1,725,198,401
7.17%
Fully Diluted Market Cap
$1,730,122,176
7.17%
Volume
24h
$586,805,343
41.12%
Volume / Market Cap
0.3401
Circulating Supply
1.50B BAT
100%
Max Supply
1,500,000,000
Total Supply
1,500,000,000

Basic Attention Token Chart

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BAT Price Live Data

The live Basic Attention Token price today is $1.15 USD with a 24-hour trading volume of $586,805,343 USD. Basic Attention Token is down 7.17% in the last 24 hours. The current CoinMarketCap ranking is #72, with a live market cap of $1,725,198,401 USD. It has a circulating supply of 1,495,731,132 BAT coins and a max. supply of 1,500,000,000 BAT coins.

If you would like to know where to buy Basic Attention Token, the top exchanges for trading in Basic Attention Token are currently Binance, Huobi Global, OKEx, FTX, and Upbit. You can find others listed on our crypto exchanges page.

What Is Basic Attention Token (BAT)?

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.

This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.

Basic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.

As of November 2020, the United States, the United Kingdom and Canada had the most active advertising campaigns.

Who Are the Founders of Basic Attention Token?

Basic Attention Token has two founders: Brendan Eich and Brian Bondy — two highly distinguished individuals in the internet browsing software industry.

Brendan Eich is the CEO of Brave Software, Inc — the parent firm behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich was the founder and CTO of Mozilla and also invented JavaScript in 1995. He also helped launch one of the world's most popular web browsers in 2004 — Mozilla Firefox.

Likewise, Brian Bondy joins as Brave's and Basic Attention Token’s CTO. Bondy is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla, software developer at Corel Corporation and software development lead at Khan Academy. Together, Eich and Bondy have a combined 50+ years of software development experience.

In total, the Basic Attention Token website lists 16 team members, many of whom have a development, engineering or research background.

What Makes Basic Attention Token Unique?

The primary use case for the Basic Attention Token is as a payment token for running advertising campaigns through Brave Ads. As of November 2020, advertisers must commit to a minimum ad spend of $2,500 per month to be able to launch their campaign, but a self-serve platform with potentially lower limits is currently in the pipeline.

Currently, this advertising budget must be paid entirely in Basic Attention Tokens, which advertisers can acquire from a variety of third-party exchange platforms. Out of this, Brave takes a small commission, and the rest is distributed to publishers and users.

One of the main distinguishing features about Basic Attention Token and the Brave Browser ecosystem is the capacity to reward (tip) users who are not yet part of the network — this includes both websites and individual Twitter users. These users can then securely register to the platform to collect any tips they have accumulated.

Both Basic Attention Token and Brave Browser have achieved significant user uptake since their launch. As of October 2020, Brave Browser has a total of 20.5 million active monthly users, whereas the Basic Attention Token is now held by a total of more than 368,000 unique wallets.

Check out Decentr (DEC) — a blockchain-powered web browser and web 3.0 portal.

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Meet CoinMarketCap Alexandria — the compendium of crypto knowledge.

Get ahead of the market with the largest news, analyses, and updates with the CoinMarketCap blog.

How Many Basic Attention Token (BAT) Coins Are There in Circulation?

Basic Attention Token has a maximum total supply of 1.5 billion tokens. This cannot be increased without switching to a new token smart contract.

Almost all of this supply is in current circulation. As a result, Basic Attention Token can be considered almost fully diluted.

In its 2017 ICO, a total of 1 billion BAT tokens were sold to investors, whereas the remaining 200 million tokens were locked in a development pool, and 300 million BAT was reserved for the user growth pool (UGP). As of November 2020, both the development pool and UGP pool addresses are nearly empty.

How Is the Basic Attention Token Network Secured?

Basic Network Token (BAT) is an ERC-20 token. As such, it is built on the Ethereum blockchain. Like any ERC-20 token, BAT is secured by a rigorously tested proof-of-work (POW) consensus algorithm supported by an extensive Ethereum miner network.

This consensus algorithm ensures only valid transactions are confirmed, while the combined work of the Ethereum mining network ensures BAT transactions are essentially irreversible once confirmed.

Where Can You Buy Basic Attention Token (BAT)?

Basic Attention Token can currently be traded on the majority of popular cryptocurrency exchange platforms, and currently has excellent liquidity. Binance, Coinbase Pro and Huobi Global count among the most reputable exchanges for BAT trades.

Like many cryptocurrencies, BAT can be purchased directly using fiat at a variety of brokers or can be traded against fiat assets on platforms like Kraken and Bithumb.

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Basic Attention Token

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BAT Price Statistics

Basic Attention Token Price Today
Basic Attention Token Price$1.15
Price Change24h$-0.0891
7.17%
24h Low / 24h High
$1.15 /
$1.24
Trading Volume24h$586,805,343.31
41.12%
Volume / Market Cap0.3401
Market Dominance0.08%
Market Rank#72
Basic Attention Token Market Cap
Market Cap$1,725,198,400.99
7.17%
Fully Diluted Market Cap$1,730,122,176.19
7.17%
Basic Attention Token Price Yesterday
Yesterday's Low / High
$1.19 /
$1.25
Yesterday's Open / Close
$1.19 /
$1.22
Yesterday's Change

2.29%

Yesterday's Volume$443,952,069.26
Basic Attention Token Price History
7d Low / 7d High
$1.12 /
$1.49
30d Low / 30d High
$0.8768 /
$1.60
90d Low / 90d High
$0.3991 /
$1.65
52 Week Low / 52 Week High
$0.1748 /
$1.65
All Time High
Apr 09, 2021 (a month ago)
$1.65
30.03%
All Time Low
Jul 16, 2017 (4 years ago)
$0.06621
1642.07%
Basic Attention Token ROI

587.93%

Basic Attention Token Supply
Circulating Supply1,495,731,132 BAT
Total Supply1,500,000,000 BAT
Max Supply1,500,000,000 BAT