Because so much of contemporary communication occurs online, there is a whole new reality that exists online. People have even started to find their friends online and communicate with them mostly online. All social applications are designed in such a way that users must purchase in-app products in order to have a fluid user experience. In these social applications, all of the earnings from such interactions flow to one centralized entity, while the users who generate much of the value within such apps go unrewarded. By introducing blockchain technology and tokenization of the social experiences, Tangled will actually allow users to earn crypto by communicating with our application.