Launched in February 2023 by NUTSon, Cheelee is a GameFi short video platform that follows an Attention Economy approach. Cheelee users earn while watching the feed. Cheelee breaks the barrier to cryptocurrency mass adoption by allowing a worldwide audience of 4.6 billion social media users to seamlessly enter the GameFi world.

Cheelee is a fully working product accessible for download from App Store and Google Play. The app is user-friendly and has zero entry, as all users get Starting NFT-glasses for free right after registration. Also, they can increase their earnings with rarer NFTs and a set of gaming tools. All of these make Cheelee the first crypto-related project with a potential audience that is almost half the size of humanity.

According to the official whitepaper, the Cheelee platform’s main mission is to provide everyone with the opportunity to monetize their time spent on social networks. The platform focuses on its main goal of turning Cheelee into a lifestyle where users from around the world can have fun and simultaneously monetize time spent on the app. Cheelee employs the powers of blockchain technology by introducing the CHEEL and LEE tokens, both of which have a number of utilities on the platform and can be considered quite promising in terms of holding for a number of features we will describe below in the relevant part of the article.

Ruslan Sharov, Founder and CEO of Cheelee brings a wealth of experience and expertise to the team. With a background in technology and a deep understanding of blockchain, Ruslan spearheads the company’s vision of revolutionizing the social media landscape. His strong leadership and strategic acumen have been instrumental in driving Cheelee’s growth and positioning it as a key player in the emerging SocialFi industry.

Roman Alekseev is Co-Founder of NUTSon and Cheelee short video platforms and a venture capitalist with a $500-million investment portfolio. Roman is a crypto millionaire who invested in 44 crypto projects and a serial entrepreneur with more than 20 years of experience in the international market. Roman is a philanthropist, mentor, and visionary.

Yuriy Kardonov, CPO and Co-Founder of Cheelee is a seasoned professional with a passion for creating exceptional user experiences. With his extensive knowledge of product development and user-centric design, Yuriy plays a vital role in shaping Cheelee’s innovative platform. His dedication to creating seamless and engaging interactions ensures that Cheelee delivers a truly immersive social media experience. Yuriy’s technical prowess and commitment to excellence make him an invaluable asset to the Cheelee team.

58.4% of the world population spends 2 hours and 27 minutes on social media daily. However, a few centralized organizations and their shareholders use social media users as products to monetize their attention, interactions, and data. YouTube, TikTok, and other Web2 platforms give monetizing opportunities only for creators, not users, though paradoxically, in such applications, the content consumers are the main value because advertising and other economic mechanics are aimed at them.

Cheelee is the first social media platform to prioritize ordinary users. Users watch videos as they always have, but now they are paid for it. This makes Cheelee a unique and socially significant project because it includes the vast majority of social media users in the earning system for the first time.

Cheelee is more than another 2Earn project with a Watch-to-Earn model onboard. Here are some reasons why Cheelee stands far away from any P2E project that has ever emerged on the blockchain market to this day.

• Cheelee has a stable financial model in which 40% of total revenue comes from advertising. By comparison, in all 2Earn projects, this figure is only about 1%. All their revenues come from NFT sales, so when the market is down, their newcomers decline, and this is fatal for them. Cheelee, with its additional sources of income, can withstand any market conditions, including long and severe crypto winters.
• Cheelee is first and foremost a social network, and the social networking market now includes 4.6 billion users, which allows for continuous growth for at least 10 years due to the influx of new users. Consider also that the social networking market does not stand still and is constantly growing!
• Cheelee allows you to buy NFT for fiat. Yes, you can buy NFT glasses on Cheelee Marketplace via bank card, and also exchange crypto for fiat inside your wallet and withdraw fiat money to your card. Cheelee is the first project in the world to implement this kind of functionality. It's a real mass adoption!
• Familiar userflow: in the Cheelee app, users don't need to change their habits. All they have to do is do the usual things — spend time on social network watching the feed of short videos adjusted to their tastes by a smart self-learning AI machine. In many other 2Earn projects, users have to change their lifestyle to make money — start running a lot, feeding their virtual pet, or walking for hours a day.

As was just mentioned, the median daily time spent on social media for adults is 2.5 hours. Zoomers spend an average of 10 hours a day on their phones, most often watching short videos. Competition among content creators for consumers' attention is fierce as the flood of available content continues to grow while users' free time is limited.

The current situation was predicted fifty years ago by Nobel laureate Herbert Simon. He proposed the idea of the "Attention Economy," in which people's time and focus will become the most valuable resources due to the exponential growth of available data. As our culture shifts from being industrial to knowledge-based, we should expect previous estimates, which were comparable to oil and gold, to be replaced by the value of attention.

We are currently living in an attention economy, and Cheelee is the first company to acknowledge this by offering rewards to its consumers in exchange for their attention.

Cheelee introduces cryptocurrency to the world of social networks, thus offering 4.6 billion of their users a brand new source of income available to everyone who has a smartphone with Internet access.

Cheelee is the project that will bring mass adoption of cryptocurrencies to life because creates a seamless user experience that doesn't require deep skills in crypto but allows you to focus on what's most enjoyable — interacting with a feed of short videos, which is backed by blockchain capabilities — and rewards users for any type of activity, regardless of their followers number. By creating a space where social media users can create and collect blockchain-based assets, Cheelee aims to revolutionize the market.

Cheelee's economy is based on two tokens: CHEEL and LEE. Here is what you need to know about them.

CHEEL is the governance token (total supply of 1,000,000,000) required for leveling up your NFT glasses levels as well as voting when the community wishes to bring new features into the application in accordance with the DAO principle. CHEEL is also needed to pay for in-app advertising. If you're still looking for tokens that can bring XXs, CHEEL, with its 4.6 billion potential audience of social network users, is unquestionably this one.

LEE is a utility token (total supply of 7,000,000,000) — all payments in the app are carried out with it. For watching the feed, you get LEE. It is also needed for upgrading, charging, and minting NFT glasses, as well as for donations and promoting content on the platform.

The pace at which LEE accrues for watching content is algorithmically determined by the quantity of tokens mined: the more tokens mined, the more difficult it is to obtain new LEE tokens. LEE has a high chance of becoming the next Bitcoin!

LEE's mining complexity grows by 7% per month and 84% annually, thus naturally driving up its price. It is an extremely promising asset that, when combined with limited supply, has the potential to outperform the CMC rating in the next few years.

There is a maximum and total supply of 1,000,000,000 CHEEL tokens. Its distribution plan schedule is described in the CHEEL Token Distribution table below.

Of the total token supply, 12.25% were set aside in the Reserve fund. Another 0.2, 0.15, and 0.05% were allocated for the Strategic round 1, Strategic round 2, and Private round, respectively. The team secured 10% of the total token supply. 0.125% of the total supply was set aside for community drops, and another 0.5% was dedicated as rewards to advisors on the project. The vast majority of tokens are allocated like this: 10% of the total token supply goes to the liquidity fund, 28.625% to marketing, and 38.1% to rewards inside the app.

Currently, 120,922,026 CHEEL tokens are in active circulation, which represents 12% of the total supply available as of June 2023.

Cheelee's mindful economy, which has given the project's token rate more resistance to volatility, is one of its key advantages. As was said above, the project has a variety of income options to provide stability.

CHEEL's rate is protected from sharp downtrends by putting a two-year freeze on investment capital and team tokens. This indicates that during the crucial phase of the project's expansion, these tokens won't be available for trading.

The majority of the company's revenue (70% of the advertising revenue, in-app purchases, transaction fees, and 100% of NFT sales) goes to the Stability Fund. This fund is a kind of wall protecting Cheelee tokens' rates from market fluctuations.

Cheelee also uses the following mechanisms of influence for the stable growth of its assets. * BuyBack — stimulating demand and reducing the circulating supply of tokens by redeeming tokens from the market with funds from the Stability Fund. * Make supply — ensuring supply that covers demand, which is formed through liquidity allocation, further circulation and reuse of tokens. * Token burning — utilizing part of the redeemed CHEEL and LEE tokens to reduce the circulating supply and adjust prices.

The project is protected from farms and bots. Thanks to deep behavioral metrics, Cheelee blocks them, protecting the system from fraud and the liquidity drain.