What Is MASK?
MASK is a potential Metamask token that has been teased by Consensys CEO Joe Lubin. However, MASK has not been launched yet. It remains unclear when exactly a potential MASK token could be launched. On March 28, 2023, the official MetaMask Twitter account tweeted:
“There are quite a few false rumors going around about a MetaMask snapshot/airdrop/etc. on March 31.
These rumors are not only false, but they are dangerous. They create opportunities for scammers and phishers.”
On 16 March 2022, Joe Lubin, co-founder of ConsenSys, told Decrypt that MetaMask planned to undergo 'progressive decentralization' and introduce a token in the future. This announcement followed ConsenSys' $450 million Series D funding round, which raised the company's valuation to $7 billion. The confirmation put an end to speculation sparked by Joe Lubin's initial teaser 'Wen $MASK' tweet in November 2021, where he tweeted: “Wen $MASK? Stay tuned.”
As part of the strategy, MetaMask plans to launch a DAO. However, Lubin clarified that it will not govern MetaMask but rather facilitate the funding of new MetaMask components.
Lubin's disclosure echoes comments made by Jacobc.eth, then MetaMask's Operations Lead (and current strategic advisor), during the ETHDenver conference in March 2022. Jacobc.eth emphasized Metamask's deep belief in progressive decentralization, stating that it should be implemented over time in a methodical manner that does not resemble a 'cash grab'.
In the video interview, Jacobc.eth spoke of Metamask's aspirations to become 'community owned', and that 'a token [was] going to be an important aspect of that'.
'When [Metamask] do[es] something like that, we are going to do it right and do it in a way that is really empowering to the community'.
Notably, Jacobc.eth's use of 'when' -- rather than 'if' -- reinforces the inevitability of a MetaMask token at some point in the future.