Hooli price

HOOLI

$HOOLI is the native brandcoin of the My Pet Hooligan entertainment universe, developed and operated by AMGI Animation, LLC (d/b/a AMGI Studios), a Burbank, California–based animation, gaming and technology studio founded in 2019. US formed and operated. AMGI Studios is led by veterans from Pixar, Disney, and Industrial Light & Magic and operates at the intersection of entertainment & technology including feature films, real-time animation, gaming, AIAgentic commerce, and Web3-enabled digital ecosystems. With partnerships including Nvdia, Mastercard, Netflix, Animoca Brands, ElevenLabs & more.

My Pet Hooligan is a transmedia entertainment franchise from AMGI that unites Hollywood-quality storytelling, immersive products, and real-world commerce into a scalable, participatory brand ecosystem powered by $HOOLI.

The studio has demonstrated meaningful traction for the brand, including over 600,000 downloads of the My Pet Hooligan PC game on Epic Games, a growing registered user base, and strong organic social engagement across X, Discord, and TikTok. My Pet Hooligan X Account: 109,000 My Pet Hooligan Discord: 30,000 My Pet Hooligan TikTok: 15m views in 2025 My Pet Hooligan The Game: over 600K downloads

$HOOLI launches as part of a unique and creative campaign never done before in crypto. "Hell or High Hooli: An Underdog Story," a 30-episode animated series across X, TikTok, YouTube, and Instagram. A satirical South Park-style narrative on crypto culture that drives community engagement and viral marketing and features a plethora of characters and influencers from the Crypto world.

The $HOOLI token represents a participation layer for the broader entertainment ecosystem. Learn more about the My Pet Hooligan transmedia brand here. The entertainment ecosystem consists of multiple integrated components: (i) the My Pet Hooligan game (currently in Early Access with planned expansion to Steam and Xbox) making it available to over 500 million homes across the world. (ii) A narrative-driven animated content engine including the 30-episode short-form series “Hell or High Hooli,” (iii) AI-powered character integrations and future agentic NFT initiatives with ClickZero our Mastercard & PayOS partnerd app (iv) Feature Film in development from a studio whose creatives have worked on box office hits like The Incredibles, Iron Giant and more (v) Brand extensions into physical merchandise and collectibles including toys and streetwear collaborations (vi) A partnership with Vans & Warped Tour for a music discovery platform through My Pet Hooligan

$HOOLI is not required to access or play the game and does not function as an in-game currency. Instead, it serves as a brand participation token that connects community engagement across content, cultural events, gaming events, activations, and ecosystem-wide initiatives.