LMY is the native Ethereum token governing Lunch Money, a decentralized loyalty rewards platform utilizing an 'eat to earn' model for restaurant feedback. It aims to democratize loyalty rewards, enhancing the customer experience, while serving as a hedge for struggling restaurants. LMY holders are empowered to vote on proposals aimed at service reward changes and platform upgrades through ' tiered- memberships.' The more LMY held, the more influence is captured.