What is ZORA (ZORA)?

Deep Dive

1. Purpose & Value Proposition

ZORA reimagines social media by letting creators tokenize every post and profile as ERC-20 tokens. Users can trade these tokens via integrated Uniswap liquidity pools, with creators earning 1% of every transaction in ZORA tokens (Zora). This model shifts value from platforms to creators, offering direct monetization without intermediaries.

2. Technology & Architecture

Built on Base (an Optimism OP Stack Layer-2), ZORA benefits from low fees and high throughput. The platform integrates with decentralized social protocols like Farcaster, allowing seamless token minting and trading within social feeds. Each tokenized post or profile is paired with $ZORA, creating a unified liquidity layer (The Block).

3. Tokenomics & Governance

ZORA has a fixed supply of 10 billion tokens. Its utility includes:
- Minting Fees: Required to create content coins.
- Rewards: Distributed to creators and liquidity providers.
- Governance: Token holders influence protocol upgrades.
Token allocation prioritizes community incentives (20%) and ecosystem growth, with vesting periods for team and investor tokens to align long-term interests (CoinW).

Conclusion

ZORA merges social interaction with decentralized finance, positioning itself as a pioneer in the "SocialFi" movement. By anchoring creator value to blockchain liquidity, it challenges traditional platforms—but can it sustain adoption beyond speculative trading?