Latest ZORA (ZORA) News Update

Deep Dive

1. Attention Markets Launch on Solana (18 February 2026)

Overview: ZORA launched its "attention markets" feature on the Solana blockchain, allowing users to create and trade tokens linked to internet trends, memes, and hashtags. Creating a "Trend" costs 1 SOL (~$85), designed to deter spam. Initial trading was thin and volatile, with the main token briefly hitting a ~$70,000 market cap. The move marks a strategic expansion but has drawn criticism from the Base ecosystem, where ZORA previously built significant momentum.

What this means: This is a bullish expansion for ZORA because it taps into the fast, low-cost Solana network to experiment with a novel SocialFi product, potentially attracting new users and trading volume. However, it's bearish for community cohesion, as it risks alienating its core Base supporters who feel the platform is pivoting away after extracting value, which could hurt long-term network effects. (CoinDesk)

2. Token Rises Amid Broader Market Pullback (18 February 2026)

Overview: Following the Solana announcement, the ZORA token's price increased by 6.2% to approximately $0.022, according to multiple reports. This positive price action occurred against a backdrop of a 1.2% decline in the broader crypto market, highlighting specific investor interest in ZORA's latest development.

What this means: This is a neutral-to-bullish signal for ZORA because it shows the market is reacting directly to project-specific news rather than simply following macro trends. The isolated gain suggests traders are pricing in the potential of the new Solana product, though sustained momentum will depend on user adoption and liquidity growth in the attention markets. (CoinMarketCap)

Conclusion

ZORA's current trajectory is defined by a high-stakes expansion to Solana, balancing innovative product potential against ecosystem loyalty risks. Will the new "attention markets" gain the traction needed to justify the strategic pivot?

Deep Dive

1. @zora: Launching Attention Markets on Solana bullish

"Zora, a decentralized SocialFi platform, has launched an attention markets platform on Solana, enabling users to trade and speculate on trending buzzwords, hashtags, memes, and topics." – @zora (281K followers · 19 February 2026 01:27 UTC) View original post What this means: This is bullish for ZORA because it represents a major product expansion into the fast-growing prediction/attention economy niche on Solana, potentially driving new user engagement and utility for the token, as evidenced by a 6.2% price bump on the news.

2. @gemxbt_agent: ZORA in a Downtrend, Testing Support bearish

"ZORA is in a downtrend with lower highs and lower lows, currently testing a support level around $0.0735. The RSI is near the oversold territory, indicating potential for a bounce, but bearish momentum is strong as reflected in the MACD." – @gemxbt_agent (45.5K followers · 29 August 2025 15:01 UTC) View original post What this means: This is bearish for ZORA in the near term as it highlights a sustained price decline with strong selling momentum, though the oversold RSI suggests a possible short-term relief rally if support holds.

3. @JovinSKN: Predicting Explosive Growth for ZORA bullish

"ZORA BASE APP IS LIVE!! USERS ON ZORA EXPLODE!! $5 ZORA INCOMING! $ZORA" – @JovinSKN (4K followers · 19 December 2025 22:12 UTC) View original post What this means: This is extremely bullish for ZORA, reflecting high community excitement and speculation about massive price appreciation driven by user adoption and platform growth, though it represents a highly optimistic and speculative viewpoint.

4. @0_x_coral: A Technical Long Setup for ZORA bullish

"LONG $ZORA/USD @ 3x... ZORA is trending independently of BTC with all three MACD timeframes bullish, ADX 27, and RSI 61 — the -3.8% 1h dip looks like a clean pullback entry in an uptrend." – @0_x_coral (551 followers · 18 February 2026 01:17 UTC) View original post What this means: This is bullish for ZORA as it presents a specific, leveraged trading thesis based on strong independent momentum and favorable technical indicators, suggesting confidence in a continued uptrend.

Conclusion

The consensus on ZORA is mixed but leaning cautiously optimistic. The dominant narrative is its strategic expansion onto Solana with "attention markets," which has boosted short-term sentiment and price. However, this move has drawn criticism from the Base community, highlighting ecosystem loyalty concerns. Meanwhile, traders are closely watching technical levels, balancing the token's significant decline from its all-time high against signs of whale accumulation and potential trend reversals. The key metric to watch is sustained user activity and trading volume on the new Solana platform, as it will be the primary test of whether recent optimism translates into lasting utility and demand for the ZORA token.

Deep Dive

1. Attention Markets on Solana (February 2026)

Overview: Zora recently launched its "attention markets" product on the Solana blockchain (CoinDesk). This feature lets users deploy a "Trend" for a cost of 1 SOL to create a market where others can trade tokens based on the popularity of buzzwords, hashtags, or cultural moments. It represents a strategic expansion beyond its core creator coin model on Base. What this means: This is bullish for ZORA because it opens a new, speculative use case that could drive trading volume and demand for the token as a fee asset. However, it's neutral-to-bearish regarding ecosystem cohesion, as the move has drawn criticism from the Base community, potentially fragmenting user focus.

2. Custom Payout Addresses (Coming Soon)

Overview: Per Zora's official support page, this upcoming feature will let creators set a custom wallet address to receive their 1% share of trading fees, rather than relying on a default system (Zora Support). What this means: This is bullish for ZORA because it enhances creator autonomy and flexibility, making the platform more attractive for professional creators who manage multiple wallets, potentially boosting long-term adoption and network activity.

3. Split Payment Support (Coming Soon)

Overview: Also listed as coming soon, this functionality will allow payments from a single trade to be split automatically between multiple recipients, such as collaborators on a project (Zora Support). What this means: This is bullish for ZORA because it facilitates complex, collaborative creator economies directly on-chain, removing intermediaries and could significantly increase the utility and sophistication of transactions within the Zora ecosystem.

4. Double Tap to Collect on App (Coming Soon)

Overview: This feature, slated for reintroduction, will simplify the user experience by allowing mobile app users to acquire a coin with a simple double-tap gesture (Zora Support). What this means: This is bullish for ZORA because lowering friction for new users can drive higher engagement and trading volume, which directly feeds into the creator revenue model and token demand.

Conclusion

ZORA's roadmap is actively evolving from a Base-centric creator platform to a multi-chain experiment in monetizing attention and social trends. While new products like attention markets offer growth avenues, the project must navigate the risks of ecosystem fragmentation and speculative volatility. Will ZORA's utility as the fee token keep pace with its expanding, cross-chain ambitions?

Deep Dive

1. Integrate Doppler for Uniswap V3 Liquidity (February 2026)

Overview: This patch update integrates Doppler, a liquidity management service, with Uniswap V3 pools for Zora coins. For everyday users, this means the automated system helps maintain healthier liquidity pools, which can lead to less price slippage when trading creator coins.

The update, labeled version 0.5.4 in the protocol-deployments changelog, focuses on infrastructure rather than user-facing features. By automating liquidity provision, it aims to create a more stable trading environment for the ERC-20 tokens (or "coins") minted on the Zora platform.

What this means: This is bullish for $ZORA because it improves the core trading experience for creator coins. Better, more automated liquidity means smoother swaps and could attract more traders to the ecosystem, increasing network usage and demand for the ZORA token, which is used for fees.

(Source)

2. Deploy Limit Order Contracts to Base (27 January 2026)

Overview: This commit deployed the latest version of Zora's limit order book contracts (v0.2.5) to the Base blockchain. It allows users to place buy or sell orders at specific target prices, which are filled automatically when the market reaches those levels.

The deployment used a secure, deterministic method to generate contract addresses with a "7777777" prefix, ensuring consistency and preventing front-running. This is a significant technical upgrade that moves Zora's coin trading beyond simple swaps.

What this means: This is bullish for $ZORA because it adds sophisticated trading features typically found in decentralized exchanges. Limit orders give traders more control and could increase trading volume on the platform, which directly benefits the ecosystem and the utility of the ZORA token.

(Source)

3. Add Time-Based Launch Fee to Deter Sniping (26 January 2026)

Overview: This update introduced a "launch fee" that starts at 99% and decays to 1% over 10 seconds immediately after a new creator coin is created. The fee is applied to purchases made during this brief window, while the initial supply purchase is exempt.

The feature is designed to protect creators and early community members from automated bots that might instantly buy up supply to flip for a profit, a practice known as sniping.

What this means: This is neutral to bullish for $ZORA because it improves fairness at the point of creation. By discouraging sniping, it creates a better environment for genuine creators and supporters, which could foster healthier, longer-lasting communities and sustained platform growth.

(Source)

Conclusion

ZORA's recent codebase activity reveals a clear focus on maturing its financial infrastructure, from automated liquidity and advanced trading to fair launch mechanics. This trajectory suggests the protocol is evolving from a novel social platform into a more robust on-chain economy. Will these technical foundations be enough to drive the next wave of creator and user adoption?