Latest ZORA (ZORA) News Update

Deep Dive

1. Attention Markets Launch on Solana (17 February 2026)

Overview: ZORA unveiled "attention markets," a new SocialFi product on the Solana blockchain. Users can pay 1 SOL (approx. $85) to create a "Trend" and trade tokens tied to internet buzz, hashtags, and cultural moments. This leverages Solana's speed for real-time, low-cost speculation on viral hype, marking a strategic expansion beyond its NFT and creator coin roots.

What this means: This is bullish for ZORA as it demonstrates product innovation and taps into Solana's large user base for growth. However, initial liquidity was thin, with most markets under $10,000, indicating early adoption risk. (CoinDesk)

2. Base Community Backlash (18 February 2026)

Overview: The Solana launch sparked significant criticism from developers and users within the Base ecosystem, where ZORA first gained traction. Community figures accused Zora of "extracting" value from Base before pivoting, noting its social profile had been updated to "Solana."

What this means: This creates bearish friction, risking fragmentation of ZORA's core community and loyalty. The long-term impact depends on whether ZORA can successfully manage a multi-chain strategy without alienating its early supporters. (CoinMarketCap)

3. Token Rises Amid Market Pullback (18 February 2026)

Overview: Despite a broader crypto market decline, the ZORA token price rose approximately 6.2% to $0.022 in the 24 hours following the attention markets news. This decoupled performance highlights direct, positive speculation on the new product's potential.

What this means: The price action is a short-term bullish signal, showing trader conviction in the announcement. For sustained gains, this momentum must translate into tangible user adoption and trading volume on the new platform. (Cointelegraph)

Conclusion

ZORA's trajectory is defined by a high-stakes pivot to monetize internet culture on Solana, which boosted its token but fractured its community base. Can ZORA successfully navigate its multi-chain identity and convert viral hype into lasting utility?

Deep Dive

1. @zora: Launching Attention Markets on Solana mixed

"Zora has launched an 'attention markets' platform on Solana, enabling users to trade and speculate on trending buzzwords, hashtags, memes, and topics." – Zora (281K followers · 2026-02-18 01:27 UTC) View original post What this means: This is a strategic but controversial expansion for ZORA. While it opens a new prediction market vertical on a high-throughput chain, it has drawn criticism from the Base community for appearing to pivot away from the ecosystem where it initially gained traction.

2. @0_x_coral: Bullish Pullback Setup for a 30% Target bullish

"ZORA is trending independently of BTC with all three MACD timeframes bullish, ADX 27, and RSI 61 — the -3.8% 1h dip looks like a clean pullback entry in an uptrend." – Coral (554 followers · 2026-02-18 01:17 UTC) View original post What this means: This is bullish for ZORA's short-term price action because it frames recent weakness as a healthy consolidation within an independent uptrend, backed by multiple momentum indicators aligning positively.

3. @Mr_Lightspeed: Choosing ZORA for Creator Coin Growth bullish

"The ZORA chart is bullish, rising, and lifting creator coins with it. The timing is perfect, and the support it’s getting from the crew at @base is amazing." – MrLightspeed.base.eth (16K followers · 2025-11-10 03:22 UTC) View original post What this means: This is bullish for ZORA's fundamental utility, as it highlights the token's core role in powering the creator economy on Base, suggesting organic growth and ecosystem support are key value drivers.

Conclusion

The consensus on ZORA is mixed, caught between a bullish technical setup and strategic expansion into Solana, and bearish concerns over community fragmentation and dilution from past token unlocks. Watch the daily volume of creator coins minted as a key metric for real user adoption versus speculative trading.

Deep Dive

1. Doppler Integration for Liquidity (0.5.4)

Overview: This patch update integrates Doppler, a tool for automated liquidity management on Uniswap V3. For users, this means liquidity providers for Zora's creator coins can have their positions managed more efficiently, potentially leading to better prices and less slippage during trades.

The update is part of the @zoralabs/protocol-deployments package. Doppler helps optimize liquidity concentration within specific price ranges, which is crucial for the often volatile trading of social tokens. This is a backend improvement that supports the underlying infrastructure for Zora's on-chain economy. What this means: This is bullish for ZORA because it enhances the core trading experience for creator coins, making them more liquid and stable for buyers and sellers. Better liquidity can attract more creators and traders to the platform. (Source)

2. Limit Order Deployment on Base (27 Jan 2026)

Overview: A major deployment script was executed to deploy the latest ZoraLimitOrderBook and SwapWithLimitOrders contracts (v0.2.5) to Base mainnet. This enables users to place limit orders for Zora coins, allowing for automated trades when specific price targets are hit.

The deployment used Turnkey for secure transaction signing and ImmutableCreate2Factory for deterministic addresses with the "7777777" vanity prefix. This establishes a production-ready limit order system integrated directly into the coin swap hooks. What this means: This is bullish for ZORA because it adds a sophisticated, professional-grade trading feature (limit orders) to its ecosystem. This functionality, typically found in centralized exchanges, can reduce impermanent loss for liquidity providers and give traders more control, potentially increasing overall trading activity. (Source)

3. Launch Fee to Deter Sniping (26 Jan 2026)

Overview: This update introduces a "launch fee," a dynamic fee that starts at 99% and decays to 1% over 10 seconds immediately after a new coin is created. It's designed to protect creators by discouraging bots from sniping the initial supply at launch.

New coins now record a creation timestamp via an IHasCreationInfo interface. The hook calculates the fee based on elapsed time, while the initial supply purchase bypasses this fee. Legacy coins without the interface simply use the standard 1% liquidity provider fee. What this means: This is bullish for ZORA because it directly improves the fairness of its core product—coin launches—for creators. By mitigating bot activity, it encourages genuine community participation from the start, which is crucial for building sustainable creator economies. (Source)

Conclusion

ZORA's recent codebase activity reveals a clear focus on strengthening its core infrastructure: enhancing liquidity management, adding advanced trading features, and protecting creators. This points to a maturation from a novel social token platform to a more robust and user-centric on-chain economy. How will the expansion of features like limit orders influence ZORA's positioning against other SocialFi and multi-chain platforms?

Deep Dive

1. Custom Payout Addresses (Coming Soon)

Overview: This planned feature will let creators designate a custom Ethereum wallet address to receive their 1% trading fee earnings, rather than the default Zora wallet. It offers greater flexibility and control over funds, catering to creators who manage multiple wallets or use specific addresses for accounting. The update is listed in ZORA's official support documentation as a forthcoming improvement (ZORA Support).

What this means: This is bullish for ZORA because it reduces friction for professional creators, potentially increasing platform loyalty and usage. It addresses a practical need for better fund management, which could attract a more serious creator base.

2. Split Payment Support (Coming Soon)

Overview: This functionality will allow payments from a coin's trading fees to be automatically split between multiple parties. It's designed for collaborative content, enabling fair and automatic revenue distribution without manual transfers. This feature is confirmed as "coming soon" in ZORA's support articles (ZORA Support).

What this means: This is bullish for ZORA as it directly enhances the platform's utility for teams and collaborations, a key driver of content creation. By simplifying shared monetization, it could spur more high-quality, collaborative projects on-chain.

3. Double Tap to Collect on App (Coming Soon)

Overview: ZORA plans to reintroduce the "double tap to buy" gesture specifically within its mobile app. This feature, which was available previously, allows users to quickly purchase a creator's coin with a simple double-tap on a post, streamlining the trading experience. Its return is noted in the platform's public roadmap (ZORA Support).

What this means: This is neutral to bullish for ZORA. It primarily improves user experience, which could boost engagement and trading frequency. However, its impact depends on successful re-implementation and user adoption.

Conclusion

ZORA's immediate roadmap focuses on refining creator economics and user experience, with features that address real monetization and collaboration needs. Its broader strategy, evidenced by the recent launch of attention markets on Solana, points towards cross-chain expansion in the SocialFi space. Will these practical upgrades be enough to reignite user growth amidst intense competition?