What is Blur (BLUR)?

Deep Dive

1. Purpose & Value Proposition

Blur targets professional NFT traders by offering faster execution, bulk purchasing (“sweeping”), and a no-fee model. Unlike OpenSea, it emphasizes liquidity and advanced analytics, such as rarity rankings and profit/loss tracking. The platform’s 2022 launch included a 360M BLUR airdrop (CoinMarketCap), attracting high-volume users.

2. Technology & Ecosystem

As an aggregator, Blur pools NFT listings across marketplaces, enabling price comparisons and instant trades. Its interface prioritizes speed, with features like real-time price feeds and customizable filters. In 2023, Blur introduced Blend, a peer-to-peer lending protocol allowing users to borrow ETH using NFTs as collateral, merging NFT trading with DeFi (Bitstamp).

3. Tokenomics & Governance

BLUR tokens (3B total supply) grant governance rights, with 51% allocated to the community via airdrops and incentives. Holders vote on upgrades, fee structures, and royalty policies. Non-community tokens (investors, team) are locked until 2027, reducing sell pressure.

Conclusion

Blur rethinks NFT marketplaces by catering to traders’ efficiency needs while experimenting with decentralized governance and financial tools. Can its zero-fee, incentive-driven model sustain long-term competition against evolving platforms like OpenSea?