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加密货币:  7,796交易市场:  33,527市值:  $513,378,150,63524小时交易量:  $152,221,256,996比特币(BTC)主导:  62.2%
Basic Attention Token

Basic Attention Token (BAT)

$0.221673 USD (1.46%)
0.00001288 BTC (-1.20%)
0.00042858 ETH (-0.62%)
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  • 市值
    $328,482,802 USD
    19,088 BTC
    635,084 ETH
  • 交易量(24小时)
    $116,221,746 USD
    6,754 BTC
    224,702 ETH
  • 流通供给量
    1,481,831,733 BAT
  • 总供给量
    1,500,000,000 BAT

关于Basic Attention Token

What Is Basic Attention Token (BAT)?

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.

This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.

Basic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.

As of November 2020, the United States, the United Kingdom and Canada had the most active advertising campaigns.

Who Are the Founders of Basic Attention Token?

Basic Attention Token has two founders: Brendan Eich and Brian Bondy — two highly distinguished individuals in the internet browsing software industry.

Brendan Eich is the CEO of Brave Software, Inc — the parent firm behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich was the founder and CTO of Mozilla and also invented JavaScript in 1995. He also helped launch one of the world's most popular web browsers in 2004 — Mozilla Firefox.

Likewise, Brian Bondy joins as Brave's and Basic Attention Token’s CTO. Bondy is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla, software developer at Corel Corporation and software development lead at Khan Academy. Together, Eich and Bondy have a combined 50+ years of software development experience.

In total, the Basic Attention Token website lists 16 team members, many of whom have a development, engineering or research background.

What Makes Basic Attention Token Unique?

The primary use case for the Basic Attention Token is as a payment token for running advertising campaigns through Brave Ads. As of November 2020, advertisers must commit to a minimum ad spend of $2,500 per month to be able to launch their campaign, but a self-serve platform with potentially lower limits is currently in the pipeline.

Currently, this advertising budget must be paid entirely in Basic Attention Tokens, which advertisers can acquire from a variety of third-party exchange platforms. Out of this, Brave takes a small commission, and the rest is distributed to publishers and users.

One of the main distinguishing features about Basic Attention Token and the Brave Browser ecosystem is the capacity to reward (tip) users who are not yet part of the network — this includes both websites and individual Twitter users. These users can then securely register to the platform to collect any tips they have accumulated.

Both Basic Attention Token and Brave Browser have achieved significant user uptake since their launch. As of October 2020, Brave Browser has a total of 20.5 million active monthly users, whereas the Basic Attention Token is now held by a total of more than 368,000 unique wallets.

Check out Decentr (DEC) — a blockchain-powered web browser and web 3.0 portal.

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Get ahead of the market with the largest news, analyses, and updates with the CoinMarketCap blog.

How Many Basic Attention Token (BAT) Coins Are There in Circulation?

Basic Attention Token has a maximum total supply of 1.5 billion tokens. This cannot be increased without switching to a new token smart contract.

Almost all of this supply is in current circulation. As a result, Basic Attention Token can be considered almost fully diluted.

In its 2017 ICO, a total of 1 billion BAT tokens were sold to investors, whereas the remaining 200 million tokens were locked in a development pool, and 300 million BAT was reserved for the user growth pool (UGP). As of November 2020, both the development pool and UGP pool addresses are nearly empty.

How Is the Basic Attention Token Network Secured?

Basic Network Token (BAT) is an ERC-20 token. As such, it is built on the Ethereum blockchain. Like any ERC-20 token, BAT is secured by a rigorously tested proof-of-work (POW) consensus algorithm supported by an extensive Ethereum miner network.

This consensus algorithm ensures only valid transactions are confirmed, while the combined work of the Ethereum mining network ensures BAT transactions are essentially irreversible once confirmed.

Where Can You Buy Basic Attention Token (BAT)?

Basic Attention Token can currently be traded on the majority of popular cryptocurrency exchange platforms, and currently has excellent liquidity. Binance, Coinbase Pro and Huobi Global count among the most reputable exchanges for BAT trades.

Like many cryptocurrencies, BAT can be purchased directly using fiat at a variety of brokers or can be traded against fiat assets on platforms like Kraken and Bithumb.

Basic Attention Token Price Today
Basic Attention Token价格$0.221673 USD
24小时高纪录/最低纪录
$0.225248 USD /
$0.213986 USD
24小时交易量$116,221,746 USD
市值$328,482,802 USD
市场排名#50
Yesterday's Basic Attention Token Price
昨日高纪录/最低纪录
$0.229875 USD /
$0.213986 USD
昨日开盘价/收盘价
$0.223365 USD /
$0.224218 USD
昨日变化$0.000853 USD (0.38%)
昨日交易量$141,367,142 USD
Historic Basic Attention Token Price
7天高纪录/最低纪录
$0.286746 USD /
$0.207162 USD
30天高纪录/最低纪录
$0.286746 USD /
$0.174829 USD
90天高纪录/最低纪录
$0.356278 USD /
$0.174829 USD
52周最高纪录/最低纪录
$0.438723 USD /
$0.088837 USD
历史最高纪录
$0.980702 USD
(Jan 09, 2018)
历史最低纪录
$0.066209 USD
(Jul 16, 2017)
Basic Attention Token投资回报率
31.77%
Basic Attention Token Supply Details
流通供给量1,481,831,733 BAT
总供给量1,500,000,000 BAT
最大供给量无数据
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