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The journey of the project ‘KStarNFT’ begins with the aim to fulfill the K-pop fans’ desire to connect with their favorite artists and own the goods. K-pop fandoms have a strong notion that you are a ‘true fan’ only if you buy the goods of their favorite stars. For example, when an artist releases an album, EP, or single, fans think that they must help its success by purchasing physical copies to make it reach No.1 on the music charts. That’s part of the fan activity. The phenomenon explains how the Korean cultural content market size is expected to be 70.9 billion USD by 2023. Also, K-pop artists such as BTS, and Blackpink’s merchandise market size exceeded US$132 million. Notably, K-pop market sales are generated overseas for the most part. According to data available on the Financial Supervisory Service's electronic disclosure system as of Monday, Hybe, which manages BTS, Seventeen, and Enhypen, saw domestic sales account for only 24.96 percent out of US$390 million in its total sales in the first half of this year.

Nevertheless, the Korean cultural market’s peak is yet to come as there are still obstacles for fans to hop on this hype, especially for global fans. Such issues include fake concert tickets, unlicensed merchandise, payment, delivery issue, etc. Hence global fans around the world are always seeking seamless means to own their favorite artists’ goods that are authentic and can be easily acknowledged by others. The fans need to obtain the goods more easily and be acknowledged by others and even connect with the artists can be achieved with NFT technologies. Fans can easily purchase NFT concert tickets with their crypto assets without a banking system and purchase NFT that is most transparent.

In an aim to offer the fans a most advanced way to own goods and connect with their artists, KStarNFT introduces NFT that presents world-famous K-pop idols, actors, models, and celebrities to fans around the world through KStarNFT's various partners such as broadcasting stations, entertainment labels, and magazine groups. K-pop fans and fans of Hallyu around the world can possess NFT collections of their favorite K-pop Idol groups performing on music programs or your favorite actors in the movies and dramas.

KStarNFT will act as a bridge to the gap between the K-pop fans and blockchain space to further spread the Hallyu culture around the world while benefitting both the K-pop fans and crypto users through blockchain technologies. Offering far more user-friendly options for fans will accelerate the spread of Hallyu culture and crypto users will be more exposed to k-pop Influence thanks to our various K-pop focus NFTs and more.