Deep Dive
1. Major New Year Travel Sale (1 January 2026)
Overview: Travala.com, in partnership with the AVA Foundation, will launch its largest travel sale on 1 January 2026 (Kanalcoin). The event offers discounts on flights, hotels, and activities, with rewards distributed in AVA, Bitcoin, and Travel Credits. Through the existing AVA Smart Program, users can receive up to 10% back in rewards, including payment discounts and tiered perks like lounge access. This follows a history of promotional campaigns designed to boost crypto travel bookings and AVA token usage.
What this means: This is bullish for AVA because a major, scheduled sales event could drive a significant short-term increase in booking volume and token utility, directly increasing demand for AVA as a payment and reward medium. The risk is that any failure to meet engagement expectations could dampen sentiment.
2. Potential On-Chain Staking Expansion (TBD)
Overview: In May 2025, the AVA Foundation introduced a draft proposal to allow Smart Program members to lock up to an additional 200,000 AVA via on-chain wallets in a smart contract, earning up to 7.5% per year in AVA rewards (AVA Foundation). A community poll to name this feature was open until 1 June 2025. The current status and final implementation timeline for this specific perk are not confirmed in the available data.
What this means: This is neutral-to-bullish for AVA because, if implemented, it would create a new yield-bearing mechanism, potentially increasing long-term token lock-up and reducing circulating supply. The bearish angle is the uncertainty; the proposal remains in draft form, and its launch is not guaranteed.
3. Loyalty Ecosystem & Reputation System (2025)
Overview: In a September 2025 interview, Travala.com CEO Juan Otero outlined strategic goals for the year, focusing on expanding the AVA loyalty ecosystem and developing decentralized reviews and on-chain reputation systems (Yahoo Finance). This aligns with the AVA Foundation's mission to build a decentralized, interconnected loyalty ecosystem. These are long-term, strategic initiatives without a specific public deadline beyond the 2025 target year.
What this means: This is bullish for AVA because successful development would significantly enhance the token's fundamental utility and stickiness within the Travala platform, moving beyond simple discounts to a core infrastructure role. The key risk is execution and timeline, as such builds are complex and may face delays.
Conclusion
AVA's near-term roadmap is anchored by a major promotional sale, while its long-term vision aims to deepen the token's integration into a decentralized travel loyalty infrastructure. How will user adoption metrics respond to the New Year sale, and what will be the next concrete step for the proposed on-chain staking?