Highstreet-prisHIGH $1.62

Highstreet (HIGH) was rebranded from a computer vision company LumiereVR. Established in 2015, it was focusing on elevating retail experience through incorporation of VR technology. The co-founders of LumiereVR and Highstreet are Travis Wu and Jenny Guo.

Travis Wu is an experienced software developer and blockchain enthusiast with a background in VR. He studied entrepreneurship at Draper University ​​in San Mateo, California and computer science at Queen's University in Ontario, Canada.

Jenny Guo majored in electronic art and political studies at Bard College in Annandale-on-Hudson, New York and studied creative producing at Columbia University in New York. She is an award-winning VR film producer, a devoted art collector and a successful entrepreneur. Guo also has an extensive background in art dealing between China and the United States.

Highstreet (HIGH) is an MMORPG game that blurs the boundaries between physical and virtual worlds. All the in-game items are represented on the platform as ERC-721 non-fungible tokens (NFTs) divided into two fractions. While the purchase of the digital fraction gives players an opportunity to use the item within the metaverse, buying the NFT as a whole allows gamers to also receive the item in real life.

The project ensures the legitimacy of every product sold on the market. The gamified marketplace’s authentication process guarantees that only verified trustworthy sellers can join the platform.

A bonding curve is a mathematical function used to set a relationship between the price of an asset and its available supply. Highstreet (HIGH) implements bonding curves to provide product liquidity for buyers and offer an automated price discovery for sellers.

As video games are currently taking over the industry of group entertainment for the young audience, creation of the in-game presence provides brands with an opportunity to expand a consumer market. Although Highstreet (HIGH) mainly features limited edition products by high-end brands at the present time, the platform encourages both startup and established companies to apply to launch their creation.

Highstreet (HIGH) is freely tradable and is currently available for purchase on the following exchanges: Uniswap (V2), PancakeSwap (V2), LBank, DODO BSC, HOO and Bitget.

New to cryptocurrency? You can read more about how to enter the market and how to buy BTC, HIGH or any other token in CoinMarketCap education portal — Alexandria.

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