<p>Ripple is putting more weight behind the <a href="https://x.com/search?q=%24XRP&amp;src=cashtag_click" rel="noopener noreferrer nofollow">$XRP</a> token with a new official social account and a dedicated website aimed at everyday users rather than institutions.</p>
<p>The official <a href="https://x.com/XRP" rel="noopener noreferrer nofollow">@XRP</a> account on X went live on October 19, followed by the xrp.org website. The profile states that <cite>the account is managed by Ripple and the XRP Ledger Foundation (XRPLF) and that its posts are not investment advice.</cite><cite>The launch came more than 14 years after the cryptocurrency's creation.</cite></p>
<h2 id="what-xrp-org-offers">What xrp.org offers</h2>
<p>The site works as a plain-language explainer for the token, covering its utility, its status and how to buy it, and it also carries a professionally produced advert. According to Bitcoin.com, <cite>the first screen of xrp.org spends much of its space explaining what XRP is not, including a meme, a company share, a stablecoin, or something mined or issued by Ripple.</cite><cite>The site then cites 3 to 5 second settlement, fees under a penny, and a fixed supply of 100 billion tokens created in 2012.</cite></p>
<p>Until now, readers looking for an official source had limited options. <cite>They typically landed on ripple.com, a company site, or xrpl.org, which is developer documentation, and neither was built to explain what the asset is and how to hold it safely.</cite></p>
<p>The advert has drawn attention. Bitcoin.com reported that <cite>the account passed 111,000 followers within about 13 hours of its first post, and its debut ad had drawn more than 3.7 million views.</cite> CoinTurk described the promotional video as <cite>a casual conversation about the benefits of cryptocurrency that emphasises ease of use.</cite></p>
<h2 id="a-shift-beyond-institutional-focus">A shift beyond institutional focus?</h2>
<p>Ripple has spent recent years largely courting banks and financial institutions. The new channels point to a broader audience, including the XRP community. CoinTurk noted that <cite>the recent initiatives seem to prioritise reaching a broader audience, unlike prior communications that largely targeted industry insiders or focused on technical aspects.</cite> The separate <a href="https://x.com/XRP" rel="noopener noreferrer nofollow">@XRP</a> handle also helps <cite>distance the digital asset's identity from Ripple, the fintech company behind its development.</cite></p>
<p>Ripple CEO Brad Garlinghouse welcomed the account, with CoinGape reporting that he <cite>called the launch "a long time coming."</cite> The timing is also notable, as the launch came <cite>ahead of the Ripple Swell 2026 event later in October.</cite></p>
<p>It is not yet clear what the account will be used for beyond official updates. Reporting indicates that <cite>Ripple has not said what the account will be used for beyond official XRP updates, and nothing points to a specific date or event.</cite> The launch also has no direct bearing on the network itself. CCN noted that <cite>it establishes a dedicated communication channel for XRP but does not change the cryptocurrency's governance or underlying technology.</cite> Likewise, <cite>the launch of an official XRP account does not directly affect token price or trading activity.</cite></p>
<p>Readers should also be cautious. <cite>xrp.org itself warns readers about phishing links, fake giveaways and impersonation accounts.</cite></p>
<h2 id="sources">Sources</h2>
<p><a href="https://news.bitcoin.com/crypto-news/xrp-official-x-account-110k-followers/" rel="noopener noreferrer nofollow">Bitcoin.com: XRP official X account passes 111K followers</a></p>
<p><a href="https://www.ccn.com/news/crypto/xrp-official-x-account-ripple-xrpl-foundation/" rel="noopener noreferrer nofollow">CCN: XRP gets its own official X account</a></p>
<p><a href="https://coingape.com/xrp-finally-launches-official-x-account-managed-by-ripple-and-xrplf-heres-why/" rel="noopener noreferrer nofollow">CoinGape: XRP launches official X account managed by Ripple and XRPLF</a></p>

Ripple is going big on the $XRP token.

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