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For decades, the DeLorean has meant something to people. It’s a car, yes, but more than that, it’s a symbol. Of the future. Of rebellion. It’s the degen car, with the gullwing doors, embedded forever in pop culture. But more than that, it represents the idea that something ordinary could become extraordinary. That meaning has always belonged to the culture, not to any single owner.
Today, it’s not too far from reality. DeLorean Labs, the official Web3 arm of the DeLorean Motor Company, is bridging its native token $DMC to Solana, with support from the Solana Foundation, in partnership with Sunrise, powered by the Wormhole bridge. For the first time, anyone in the Solana ecosystem, everyday traders, DeFi users, NFT collectors, RWA maxis, can hold a piece of one of the most storied automotive brands ever created.
<blockquote>
 “Seeing a brand like DeLorean move onchain is a big moment. Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets. We’re excited to bring $DMC into the ecosystem.”
</blockquote>
– Saeed Badreg, Co-Founder and CEO, Wormhole Labs
This is the thesis behind DeLorean Labs: iconic IP shouldn’t sit behind velvet ropes. It should be accessible, participatory, and owned by the community that loves it. Bringing DeLorean $DMC natively to Solana, the top retail-driven chain, is the clearest expression of that belief yet. Putting a legendary brand directly in the hands of millions of users who grew up idolizing it, at the speed and cost that Solana makes possible.
In a rapidly maturing market, being a token is no longer enough. The projects that will define the next era of crypto are the ones that combine cultural weight with serious onchain infrastructure, platforms that can have fun with their IP while building real protocols and creating lasting value for their communities. DeLorean isn’t the first global brand to recognize the power of building on Solana; it joins other big names like Mastercard and Google.
With the native integration, Solana users will be able to buy, hold, stake, and use $DMC across top platforms. They can secure early access to upcoming tokenized DeLorean vehicle drops and participate in DeLorean’s governance framework, a first-of-its-kind model for a globally recognized brand that gives its community a direct role in shaping future development in a decentralized way. This marks a transition toward participation-driven brand ecosystems, where users are empowered to engage as contributors rather than passive customers.
<blockquote>
 “DeLorean is about momentum, innovation, and pushing boundaries, values that align perfectly with what’s happening on Solana, and in the Solana community right now. We’re not just launching a token; we’re committing to the ecosystem.”
</blockquote>
— Evan Kuhn, President, DeLorean Labs
The launch arrives as real-world asset tokenization moves from niche experiment to mainstream conversation. DeLorean Labs is betting that the brands people already love will be what finally brings the next wave of users on-chain. The DeLorean isn’t just nostalgia. It’s a proof of concept: if a cultural icon can be tokenized, governed, and owned by its community, anything can.
DeLorean $DMC is now live on Solana.
About DeLorean Labs
DeLorean Labs is the official Web3 arm of the iconic DeLorean Motor Company (DMC), hyper-focused on innovative technologies and all things digital, a fusion between an iconic past and limitless future. DeLorean continues its tradition of innovation by introducing the world’s first tokenized electric vehicle utilizing the DeLorean Protocol, an industry-first on-chain vehicle reservation, marketplace, and analytics system. At the heart of the DeLorean ecosystem lies $DMC, a token that combines cultural significance, utility, and the backing of an iconic Web2 brand.
Head to deloreanlabs.com or @DeLoreanLabs on X for the latest.
Media Contact:
DeLorean Labs Press
press@deloreanlabs.com
About Sunrise
<a href="https://www.sunrisedefi.com/" rel="noopener noreferrer nofollow">Sunrise</a>&nbsp;is the day one asset gateway of Solana. Sunrise enables new onchain assets—crypto, stocks, commodities, and more—to list on Solana with liquidity on day one, giving users and builders immediate access to live, tradable markets. Sunrise is made by Wormhole Labs.
About Wormhole Labs
<a href="https://wormholelabs.xyz/" rel="noopener noreferrer nofollow">Wormhole Labs</a>&nbsp;is a technology company that specializes in building products, tools, and reference implementations to expand the cross-chain ecosystem. They are committed to open-source development and laying down the paths for a connected decentralized world.
Contact
Email:&nbsp;<a rel="noopener noreferrer nofollow">contact@sunrisedefi.com</a>

DeLorean Brings Its Iconic IP to Solana

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