Ethereum

United

Bitcoin

James

<img width="800" height="533" src="https://cdn.thebittimes.com/images/2023/09/29/68ac8f728e02686e52ddded4230a4d2b.webp" class="webfeedsFeaturedVisual wp-post-image" alt="" decoding="async" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" srcset="https://cdn.thebittimes.com/images/2023/09/29/68ac8f728e02686e52ddded4230a4d2b.webp 800w, https://cdn.thebittimes.com/images/2023/09/29/68ac8f728e02686e52ddded4230a4d2b.webp 450w, https://cdn.thebittimes.com/images/2023/09/29/68ac8f728e02686e52ddded4230a4d2b.webp 750w, https://cdn.thebittimes.com/images/2023/09/29/68ac8f728e02686e52ddded4230a4d2b.webp 768w" sizes="(max-width: 800px) 100vw, 800px"> 
“When Ethereum futures ETF and spot Bitcoin ETF applications finally gain approval, brace yourself for an unprecedented marketing battle, as predicted by Bloomberg ETF analyst Eric Balchunas. The investment powerhouse, <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a>, has already ignited its promotional machinery for the eagerly awaited Ether futures exchange-traded fund (ETF), with industry insiders speculating an early <a rel="noopener noreferrer nofollow" title="launch" href="https://thebittimes.com/tag/launch.html">launch</a> as soon as October 2nd. On September 28th, <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a> unveiled two captivating TV commercials, both centered around the theme ‘Enter the Ether,’ giving us a sneak peek into their Ethereum Strategy ETF, designated as EFUT, which is ‘coming soon.’ These commercials coincided with <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a>’s press <a rel="noopener noreferrer nofollow" title="release" href="https://thebittimes.com/tag/release.html">release</a> regarding EFUT, disclosing its upcoming listing on the Chicago Board Options Exchange and its stewardship under Greg Krenzer, the head of active trading at <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a>. Notably, Bloomberg’s Eric Balchunas and James Seyffart read these TV ads as a hint that Ether futures ETFs could materialize sooner than anticipated. In fact, Seyffart envisions <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a>’s new ETF debuting on Monday, despite a September 29th document suggesting a 60-day wait. ‘Our intelligence indicates that the SEC is expediting approvals for such ventures,’ he asserted. 
The initial of <a rel="noopener noreferrer nofollow" title="VanEck" href="https://thebittimes.com/tag/vaneck.html">VanEck</a>’s ‘Enter the Ether’ ads is a succinct and whimsical 15-second video, featuring five actors gazing into the camera with an enigmatic, alien-like musical backdrop. One actor quips, ‘Ethereum, now accessible in ETF form, arriving soon.’ Another actor chimes in with a cheeky, ‘Oh, and remember to ‘hodl’ or, well, you know.’ This is followed by the ‘Enter the Ether’ message, concluding the ad. The second ad adopts a more straightforward approach, a 30-second spot, forecasting an imminent ‘shift’ and suggesting that Ethereum’s gravitational pull will ‘entice everyone.’ Balchunas anticipates an avalanche of marketing efforts from ETF issuers once the spot Bitcoin ETFs secure regulatory approval. He prophesies, ‘A marketing showdown of epic proportions awaits, as they all march to the same tune and <a rel="noopener noreferrer nofollow" title="launch" href="https://thebittimes.com/tag/launch.html">launch</a> on the same day. Truly unprecedented.’ 
Meanwhile, the financial services juggernaut, Valkyrie, disclosed to Cointelegraph its intentions to shortly introduce Ether exposure within its existing Bitcoin Strategy ETF, positioning itself as one of the pioneering firms amid several pending applications with the United States Securities and Exchange Commission. On September 28th, Seyffart, in a post on ‘X,’ speculated that the SEC might greenlight a flurry of Ethereum futures ETFs the following week, <a rel="noopener noreferrer nofollow" title="potential" href="https://thebittimes.com/tag/potential.html">potential</a>ly driven by the looming threat of a U.S. government shutdown. Currently, there are fifteen Ether futures ETFs from nine distinct issuers, all vying for their moment in the spotlight.” 
The post Before a potential Monday launch, VanEck releases two ETF advertisements. appeared first on BitcoinWorld. 
Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/before-a-potential-monday-launch-vaneck-releases-two-etf-advertisements-tbt64495.html">https://thebittimes.com/before-a-potential-monday-launch-vaneck-releases-two-etf-advertisements-tbt64495.html</a>

Before a potential Monday launch, VanEck releases two ETF advertisements.

TheBitTimes

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