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The Web3 world is growing and moving into our life organically with new-wave financial services and digital arts. The <a href="https://www.bloomberg.com/press-releases/2022-06-01/global-web-3-0-market-size-to-reach-usd-81-5-billion-in-2030-emergen-research" rel="noopener noreferrer nofollow">global Web 3.0 blockchain market size</a> was USD 1.73 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 43.7% from 2023 to 2030.Thousands of new companies creating and growing in Web3 and lots of “big fishes” from the “old world” would like to play with the new market and get benefits from it. It is expected more than 100 fashion brands&#39; NFT collections will be launched in 2023. Web3 is flourishing.But let&#39;s look from the opposite side. Web3 is generating big hype in the process of maturing and attracting professional scammers inside the ecosystem. Web3 ecosystem lost $3.9 billion to <a href="https://venturebeat.com/security/web3-crypto-fraud/" rel="noopener noreferrer nofollow">crypto fraud in 2022</a>.And here we would like to talk about the top 10 brands that suffered from scams and intellectual property violations.<blockquote>The research was prepared by <a href="https://lawyerd.net/Home/Nft" rel="noopener noreferrer nofollow">Lawyerd! </a>- Web3 brand protection solution which protects the rights of brands such as Raid Shadow Legends, Louis Vuitton, and Mech Arena.</blockquote><h3 id="10-cartier">10. Cartier</h3>Cartier is a French luxury goods brand that designs and manufactures high-end watches and jewelry. Of all the great fashion and jewelry design houses in the world, few have reached the level of Cartier.Cartier is a well-known luxury brand with highly distinguished products on the market. By now Cartier has not launched any NFT collection and looks like not really into the Web3 world. But the situation is not the same with scammers who want to misuse the Cartier brand.By now we have more than 2,000 active violations on marketplaces and nearly 300 fake minting sites and scam NFTs created every month.<blockquote>Total damage from violations is estimated at $200,000.</blockquote><h3 id="9-prada">9. Prada</h3>Prada is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories.Prada is the one of first luxury brands that launched an official NFT collection. Here you could see their <a href="https://www.prada.com/prada-crypted/" rel="noopener noreferrer nofollow">Prada Timecapsule collection</a>.At the same time, Prada is a popular brand to scam and they have more than 2,000 active violations on marketplaces and nearly 350 fake minting sites and scam NFTs created every month.<blockquote>Total damage from violations is estimated at $350,000.</blockquote><h3 id="8-rolex">8. Rolex</h3>Rolex is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland.<a href="https://robbreport.com/tag/rolex/" rel="noopener noreferrer nofollow">Rolex</a> appears to be the latest luxury brand dipping its toes into the metaverse. According to data published by the law office of Michael E. Kondoudis, the preeminent Swiss watchmaker filed a crypto-focused <a href="https://tsdr.uspto.gov/documentviewer?caseId&#61;sn97655284&amp;docId&#61;APP20221103092649#docIndex&#61;1&amp;page&#61;1" rel="noopener noreferrer nofollow">trademark application</a> with the United States Patent and Trademark Office (USPTO) on October 31. The application suggests plans to introduce NFTs, <a href="https://robbreport.com/tag/nft/" rel="noopener noreferrer nofollow">NFT</a>-backed media, NFT marketplaces, crypto keys and transactions, and virtual goods auctions as well as virtual and <a href="https://robbreport.com/tag/cryptocurrency/" rel="noopener noreferrer nofollow">cryptocurrency</a> exchange and transfer.<a href="https://robbreport.com/style/watch-collector/rolex-crypto-nfts-metaverse-1234770541/" rel="noopener noreferrer nofollow">https://robbreport.com/style/watch-collector/rolex-crypto-nfts-metaverse-1234770541</a>While Rolex prepares itself to join the crypto world, scammers are already there. Under research estimation, they have more than 4,000 active violations on marketplaces and nearly 400 fake minting sites and scam NFTs created every month.<blockquote>Total damage from violations is estimated at $350000.</blockquote><h3 id="7-coca-cola">7. Coca Cola</h3>The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.Coca Cola already launched several collections and is a pretty mature company in the Web3 space. They started Web3journey with the first collection in 2021 and still providing new NFTs to their community. Coca-Cola collections you could find <a href="https://mint.maketafi.com/coca-cola-collection" rel="noopener noreferrer nofollow">here</a>.Scammers also like Coca-Cola. Right now more than 6,000 violations are active on marketplaces and nearly 1,000 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $400,000.</blockquote><h2 id="header-0"></h2><h3 id="6-herm-s">6. Hermès</h3>Hermès is a French luxury goods manufacturer. It has been consistently ranked as the world&#39;s most valuable luxury brand in different valuation and ranking studies published by leading consultancies.Hermès just finished the legal case with the artist Mason Rothschild on selling and promoting his MetaBirkin NFTs, which was created by Mason in 2021. Direct damage from Mason was estimated at $133,000. But finally, <a href="https://www.coindesk.com/web3/2023/03/06/hermes-asks-court-for-control-over-metabirkin-nfts/" rel="noopener noreferrer nofollow">Hermès achieved access and control of all Metabirkin NFTs</a> and got control of the MetaBirkins smart contract, MetaBirkins domain names, and MetaBirkins social media.Nevertheless, other scammers are still on the playground. 5,000 violations are active on marketplaces and nearly 500 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $500,000.</blockquote><h3 id="5-gucci">5. Gucci</h3>Gucci is an Italian high-end <a href="https://en.wikipedia.org/wiki/Luxury_goods" rel="noopener noreferrer nofollow">luxury</a> <a href="https://en.wikipedia.org/wiki/Fashion" rel="noopener noreferrer nofollow">fashion</a> house based in <a href="https://en.wikipedia.org/wiki/Florence" rel="noopener noreferrer nofollow">Florence</a>, Italy.Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to <a href="https://en.wikipedia.org/wiki/Coty_Inc." rel="noopener noreferrer nofollow">Coty, Inc.</a> for fragrance and cosmetics under the name Gucci Beauty. Gucci launched its collection in collaboration with Superplastic in 2022. A groundbreaking collaboration between Gucci and Superplastic, SUPERGUCCI is a two-part series of ultra-limited NFTs co-created by Gucci’s Creative Director Alessandro Michele and synthetic artists Janky &amp; Guggimon. Here is the <a href="https://opensea.io/collection/superplastic-supergucci" rel="noopener noreferrer nofollow">link</a>.Gucci is the brand that opened Top - 5 of the most scammed brands in Web3.5500 violations are active on marketplaces and nearly 550 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $550,000.</blockquote><h2 id="header-1"></h2><h3 id="4-chanel">4. Chanel</h3>Chanel is one such luxury fashion company that was established over 100 years ago. Started as a small millinery shop by a fashion designer in 1909, Chanel today has expanded its operation worldwide and has over 20,000 employees.Although Chanel has yet to announce it publicly, the luxury group has for months been working on a major project rooted in blockchain technology and preparing a new collection for the Web3 community. Find the information about it <a href="https://www.glitz.paris/en/entourage/2023/04/06/beyond-nfts-chanel-and-vuitton-work-on-more-strategic-blockchain-uses,109932237-eve" rel="noopener noreferrer nofollow">here</a>.4th place is strongly owned by Chanel. Scammers are doing their best to parasitize on Chanel brand and by now 7,000 violations are active on marketplaces and nearly 700 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $600,000.</blockquote><h2 id="header-2"></h2><h3 id="3-balenciaga">3. Balenciaga</h3>Balenciaga is a French luxury fashion house founded in 1919 by the Spanish couturier Cristóbal Balenciaga in San Sebastian, Spain, and based in Paris, France.In association with Cointelegraph, Lorenzo Riva, who served as the artistic director for the prestigious fashion house Balenciaga, unveiled the much-awaited <a href="https://animalconcerts.com/balenciaga/" rel="noopener noreferrer nofollow">Cristóbal Balenciaga: To the Moon</a> non-fungible token (NFT) in the middle of 2022. The collection got a great success and opened the door for scammers.The top - 3 most suffered Web2 brands in Web3 are opened by Balenciaga. Now 8,000 violations are active on marketplaces and nearly 900 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $700,000.</blockquote><h2 id="header-3"></h2><h3 id="2-adidas">2. Adidas</h3>Adidas is a manufacturer of athletic shoes and apparel and sporting goods. In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world.Adidas was the first one in Web3 and one of the most active players in the Web3 world. Adidas Originals has made a memorable yet distinguished entry into Web3 with its firm commitment to the metaverse. In collaboration with <a href="https://nftevening.com/bored-ape-yacht-club-the-avatar-collectibles-with-the-biggest-community/" rel="noopener noreferrer nofollow">BAYC</a>, <a href="https://nftevening.com/what-are-cryptopunks-meet-the-first-nft-project-ever-created/" rel="noopener noreferrer nofollow">PUNKS</a> Comic, and Gmoney, Adidas has released multiple mysterious NFT collections that led up to the reveal of its virtual wearable fashion line. They launched the metaverse collection “INTO THE METAVERSE” Please find it <a href="https://www.adidas.com/us/into_the_metaverse" rel="noopener noreferrer nofollow">here</a>.Because of its great popularity, Adidas is in the Top 2 of the most scammed Web2 brands in the Web3 world.The numbers of violations that are active are active is insane. On different marketplaces, they have more than 12,000 violations, and nearly 1,500 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $1,000,000.</blockquote><h2 id="header-4"></h2><h3 id="1-nike">1. Nike</h3>Nike is the biggest sportswear brand producer globally.Nike was really active in the Web3 world. In 2021 they acquired RTFKT and  launched the collection with them in 2022 In 2023 months after debuting its <a href="https://decrypt.co/114494/nike-swoosh-web3-platform-polygon-nfts" rel="noopener noreferrer nofollow">.Swoosh</a> Web3 community platform, footwear giant Nike is launching its first NFT drop there. Nike is trying to be the most active player in Web3 from Web2 and scammers seeing it. At the same time, Nike is investing in Web3 brand protection actively and scrolling the market for the best solutions available.The total amount of scams correlated with the Nike brand is bigger than the last five brands from the Top 10 in total. They have more than 15,000 violations and nearly 3,000 fake minting sites and scam NFTs are created every month.<blockquote>Total damage from violations is estimated at $1,500,000.</blockquote><h3 id="final-line">Final line</h3>Web3 is an emerging market in which lots of traditional Web2 players want to be involved.Brands are struggling to provide the same level of brand protection for their brands as they have in Web2, but because of the new market uniqueness, the level of scams is so high.The key to brand protection in Web3 is in <a href="https://lawyerd.net/Home/Nft" rel="noopener noreferrer nofollow">new ways of intellectual property protection</a> and Web2 brands have to be adapted to them if they want to protect their customers and brand reputation.

Top 10 Web2 brands affected by Web3 scams

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