What is Verasity (VRA)?

Deep Dive

1. Purpose & Value Proposition

Verasity targets the $84B annual ad fraud problem, where bots drain budgets via fake impressions. Its Proof of View (PoV) protocol cryptographically verifies human attention in real time, recording interactions on Ethereum or BNB Smart Chain. This ensures advertisers pay only for genuine views, while publishers prove traffic legitimacy (Verasity).

The ecosystem rewards viewers with VRA tokens for engaging content, creating a circular economy where attention translates to value.

2. Technology & Key Features

• Proof of View: Patented system combining AI fraud detection and blockchain immutability. Each view is timestamped and stored on-chain, enabling transparent audits.
• VeraViews: Ad-tech stack integrated with platforms like YouTube and Twitch, boosting publisher revenue by 35% through verified traffic.
• VeraWallet: Supports fiat conversions (via Paybis) and staking (15% APR), bridging crypto and traditional finance (Binance Alpha).

3. Ecosystem Growth

Recent milestones include launching the UAE’s first blockchain-based Ad Exchange and expanding to BNB Smart Chain for broader accessibility. Partnerships with major publishers and esports platforms highlight its focus on high-engagement verticals.

Conclusion

Verasity redefines digital advertising by merging fraud prevention with user incentives, backed by blockchain transparency. As it scales cross-chain, can its Proof of View become the standard for verifying human attention across industries?