What is Verasity (VRA)?

Deep Dive

1. Purpose & Value Proposition

Verasity targets the $84B/year digital ad fraud problem (ScopeDefi). Its Proof of View (PoV) protocol cryptographically verifies human attention in real-time, ensuring advertisers pay only for genuine views. This transparency contrasts with traditional systems that rely on post-fraud detection.

The ecosystem rewards users with VRA tokens for watching videos or engaging with content, creating a circular economy where viewers, creators, and advertisers all benefit from verified interactions.

2. Technology & Architecture

Verasity’s infrastructure combines:
- Blockchain: Records verified views on-chain via Ethereum and BNB Smart Chain (since August 2025).
- AI/ML: Detects bots and fake traffic in VeraViews’ ad stack.
- Multi-chain tools: VeraWallet supports ERC-777 and BEP-20 VRA, with fiat on/off-ramps via Paybis integration.

The PoV system integrates with platforms like YouTube and Twitch, offering publishers a 35% revenue boost by proving traffic authenticity (CoinMarketCap).

3. Tokenomics & Governance

• Utility: VRA is used for staking (15% APR), ad payments, and governance voting.
• Supply: 93B total supply, with ~93B circulating as of December 2025. A 2023 community vote burned 50% of max supply to reduce inflation.
• Controversy: Critics note centralized control over token minting/freezing and limited transparency about team holdings.

Conclusion

Verasity merges blockchain, AI, and user incentives to rebuild trust in digital advertising—a sector plagued by bots and wasted budgets. Its cross-chain growth and focus on verifiable engagement position it uniquely, but adoption hinges on broader industry buy-in.

What’s next? Can Verasity’s PoV become the standard for ad verification beyond niche crypto markets?