MiL.k (MLK) Price Prediction

Deep Dive

1. Loyalty Hub Growth (Bullish Impact)

Overview: The USD1 Loyalty Hub on BNB Chain saw $10M+ trading volume in its first two weeks (July 2025), with users earning MLK via staking and trading. This aligns with MiL.k’s strategy to bridge Web2 loyalty programs (1.5M+ users) with Web3.

What this means: Sustained activity here could tighten MLK’s circulating supply (513.9M) as users lock tokens for rewards. However, the 40% annual decline in price suggests market skepticism about scalability beyond niche use cases.

2. MiL.k Step Launch (Mixed Impact)

Overview: Launched on 1 December 2025, MiL.k Step incentivizes physical activity and partner store visits (e.g., CU convenience stores) with MLK rewards. Early promotions include 2x rewards and coupons.

What this means: If engagement mirrors past CU collaborations (73:1 NFT raffle demand), token utility could rise. However, the 5–40% discount mechanism for point exchanges risks diluting value if rewards outpace organic demand.

3. Regulatory Shifts (Bullish Bias)

Overview: South Korea’s new Culture Minister Choi Hwi-young (appointed July 2025) has a blockchain background, signaling potential support for tourism-sector tokenization – a core MiL.k use case.

What this means: Policies favoring blockchain integration in travel/leisure (e.g., Yanolja hotel bookings) could accelerate MLK adoption. However, global crypto sentiment remains in “Fear” (index 20), capping speculative upside.

Conclusion

MiL.k’s price trajectory hinges on proving its loyalty ecosystem can scale beyond South Korea while navigating thin liquidity (0.0718 turnover ratio). The December 2025 Step program’s user metrics will test whether real-world rewards can offset macro headwinds.

Will MiL.k’s 1.5M+ Web2 users transition into Web3 stakeholders, or will the token remain confined to regional speculative plays?