What is MiL.k (MLK)?

Deep Dive

1. Purpose & Value Proposition

MiL.k solves the inefficiency of fragmented loyalty programs by allowing users to convert points from partners like Yanolja (travel), CU (convenience stores), and Shinsegae Duty Free into MLK tokens. These tokens can then be used to purchase other partners’ points at discounts (5–40%) or redeemed for real-world perks like event tickets and coupons (MiL.k AMA). The platform targets Asia’s $30B+ loyalty market, aiming to reduce $100B+ in unused annual rewards globally.

2. Technology & Ecosystem

Originally built on Hyperledger Fabric for enterprise-grade privacy, MiL.k expanded to BNB Chain and Ethereum via WMLK (wrapped MLK) to access DeFi liquidity. Key features:
- USD1 Loyalty Hub: Launched in July 2025, this BNB Chain-based system lets users earn rewards by staking or trading USD1, a fiat-backed stablecoin, enhancing MLK’s utility (CoinMarketCap News).
- NFT Integration: Partners with CU convenience stores for NFT raffles and collaborates with artists via its ARTNETIC brand.

3. Partnerships & Growth

MiL.k’s alliance includes 1.5M+ users and major Korean brands like Jin Air and Megabox. Recent expansions into Southeast Asia aim to bridge regional loyalty programs, leveraging blockchain’s borderless nature. For example, a Korean user’s Yanolja points could fund a Singaporean ride-hailing service via MLK conversions.

Conclusion

MiL.k positions itself as a bridge between traditional loyalty systems and Web3, using MLK to unlock liquidity in stagnant reward economies. Its success hinges on scaling partnerships and proving cross-border usability. Can MiL.k become the universal loyalty layer for Asia’s booming travel and retail sectors?