What is Doodles (DOOD)?

Deep Dive

1. Origin and Evolution

Doodles began as a 10,000-piece profile picture (PFP) NFT collection on Ethereum, created by artist Scott Martin (Burnt Toast) and launched in October 2021 (Cryptoslate). It quickly became a recognized "blue-chip" NFT project. The brand has since transitioned from a pure digital collectible into a full-fledged entertainment company, raising $54 million in 2022 to scale its intellectual property (IP) across music, gaming, and media.

2. Ecosystem and Expansion

The project now encompasses a growing ecosystem beyond its original NFTs. This includes Stoodio (an avatar customization app), Doodles 2 (companion assets), and Doodles AI (an image model trained on Doodles IP). A key initiative is DreamNet, an onchain worldbuilding protocol on Solana designed to let fans co-create and own AI-driven story worlds. Doodles actively pursues mainstream collaborations, having partnered with brands like McDonald's, Adidas, Kellogg's, and Red Bull.

3. The DOOD Token's Role

The DOOD token is the fungible, utility, and governance asset for the ecosystem. Launched on May 9, 2025, as an SPL token on Solana, it has a fixed supply of 10 billion (OKX Whitepaper). Its primary functions are to reward community participation, enable governance decisions, and facilitate transactions within Doodles' digital experiences, such as games and premium content.

Conclusion

Doodles is fundamentally a community-driven IP and entertainment brand using blockchain technology to enable ownership, creativity, and shared storytelling. As it continues to bridge digital art with mainstream media, a key question remains: how effectively will its expanding ecosystem translate into sustained cultural relevance and utility for its community?