What is Doodles (DOOD)?

By CMC AI
10 December 2025 06:19AM (UTC+0)

TLDR

Doodles (DOOD) is a community-driven transmedia brand that merges digital art, NFTs, and interactive storytelling to create an immersive onchain entertainment universe.

  1. NFT-born franchise – Originated as a 10,000-piece Ethereum NFT collection (2021) before expanding into animation, music, and gamified experiences.

  2. $DOOD utility – Powers ecosystem participation via governance, staking, and access to exclusive content/events.

  3. DreamNet integration – Uses AI and blockchain to let users co-create stories while retaining ownership of their contributions.

Deep Dive

1. Purpose & Value Proposition

Doodles aims to become the most engaging onchain media franchise by blending digital art with participatory storytelling. Its NFTs serve as entry points to a universe where holders can influence narratives, access virtual/physical experiences (e.g., Froot Loops collab), and earn rewards via $DOOD. The project bridges web2 brands and web3 communities, exemplified by partnerships with PlayStation and Red Bull.

2. Tokenomics & Governance

  • Fixed supply: 10B $DOOD (7.8B circulating) across Solana/BNB Chain.
  • Allocations: 30% to NFT holders (airdropped), 25% ecosystem fund, 17% team (vested).
  • Utility: Voting on IP directions, staking for NFT perks, purchasing in-universe assets like character traits in DreamOS.

3. Ecosystem Fundamentals

Built on Solana for low-cost transactions, Doodles’ “DreamNet” protocol enables AI-assisted storytelling where user-generated content (art, memes, videos) becomes canonical lore. Recent expansions include:
- Kaito Leaderboard: Rewards community engagement with $DOOD multipliers.
- Doopies NFTs: Secondary collectibles mintable via $DOOD/SOL.
- Music vertical: Doodles Records partnerships with emerging artists.

Conclusion

Doodles reimagines fan-owned media franchises by combining Burnt Toast’s signature art style with blockchain-powered co-creation tools. While its NFT roots anchor credibility, the pivot toward AI-driven storytelling and mainstream collabs positions it as a case study for IP evolution in web3. Can decentralized communities sustainably scale a transmedia empire without diluting artistic vision?

CMC AI can make mistakes. Not financial advice.