What is Cheelee (CHEEL)?

Deep Dive

1. Purpose & Value Proposition

Cheelee aims to “build a world of equal opportunities” by lowering the barrier to Web3 mass adoption. It integrates simple earning mechanics into a familiar short-video format, allowing users to monetize the time they already spend on social media. The project operates within the "Attention Economy," a concept that treats human attention as a valuable asset. By converting views into crypto rewards, Cheelee provides a steady income stream, especially in regions with limited economic opportunities.

2. Technology & Tokenomics

The platform runs on the BNB Smart Chain (BEP-20), chosen for its scalability and low fees to handle micro-transactions for millions of users. Its economy is powered by a three-token system:

• $CHEEL is the governance token with a fixed supply of 1 billion. It represents long-term value in the ecosystem, used for upgrading NFT glasses and participating in community votes.
• $LEE is the primary utility token, earned by watching videos. Its mining difficulty increases monthly, designed to create scarcity and support its value over time.
• $EASY is earned through tasks and the "Swipe-to-Earn" feature, exchangeable after listing.

3. Ecosystem Fundamentals

Users start with free NFT "glasses" that determine their earning rate. They can boost earnings by purchasing rarer glasses or engaging with features like the Task Center and Referral Program. With over 17 million installs and 200,000 daily active users (CoinMarketCap), Cheelee has demonstrated significant early traction. Its revenue model includes advertising and partnerships, which aims to provide stability beyond typical Play-to-Earn models.

Conclusion

Cheelee is fundamentally a bridge between mainstream social media and crypto, incentivizing participation by directly rewarding attention. Can its multi-token economy sustainably balance user growth, reward distribution, and long-term value?