What is Cheelee (CHEEL)?

Deep Dive

1. Purpose & Value Proposition

Cheelee addresses the “attention economy” by monetizing users’ screen time. Instead of platforms profiting solely from ads, viewers earn $LEE tokens for watching content, while creators gain visibility and rewards. This model aims to redistribute value to users—over 17 million have installed the app globally, per CoinMarketCap.

2. Technology & Architecture

Built on BNB Smart Chain (BEP-20), Cheelee uses NFT “glasses” that act as earning multipliers. Rarity tiers (Common to Legendary) boost rewards by 1.05x–3.3x. The platform combines GameFi mechanics—like swipe-to-earn and referral programs—with a decentralized autonomous organization (DAO) for community governance via $CHEEL staking.

3. Tokenomics & Governance

• $CHEEL: Governance token (1B max supply) for voting on upgrades and staking rewards.
• $LEE: Utility token (7B supply) used for in-app purchases, withdrawals, and donations. Its mining difficulty increases monthly, creating deflationary pressure.
• Stability Fund: 40% of ad revenue and NFT sales back $CHEEL’s value, per the Medium article.

Conclusion

Cheelee reimagines social media by tokenizing attention, offering a bridge between Web2 users and Web3 economies through its dual-token system and NFT gamification. As it scales, can its reward model sustain user growth while balancing token supply dynamics?