What is Azit (AZIT)?

Deep Dive

1. Purpose & Value Proposition

Azit addresses the inefficiency of siloed loyalty programs in South Korea’s PropTech (property technology) sector. Users earn points from services like real estate rentals (Trustay) or e-commerce (MarketB), which are typically locked to individual platforms. Azit’s DApp lets users convert these points into AZIT tokens, which can then be:
- Redeemed across other ecosystem services (e.g., cleaning, pet care).
- Cashed out via exchanges.
This interoperability aims to increase point liquidity and user retention for partner companies.

2. Technology & Architecture

Azit leverages Klaytn, a blockchain optimized for enterprise use, chosen for its low transaction fees and high throughput (up to 4,000 TPS). This contrasts with Ethereum’s congestion issues and aligns with Azit’s need for frequent microtransactions (e.g., point swaps). The platform uses a hybrid model:
- Private blockchain for partner-specific loyalty systems.
- Public blockchain (Klaytn) for AZIT token transfers, ensuring transparency.

3. Ecosystem Fundamentals

Azit’s alliance includes major Korean PropTech firms like Ziptoss (real estate) and Trustay (rental management), with plans to expand into construction, insurance, and telehealth. The token’s utility grows as more partners join, creating a feedback loop: more services → higher AZIT demand → increased partner incentives to participate.

Conclusion

Azit reimagines loyalty programs by unifying fragmented residential services through blockchain, offering users flexibility and partners deeper engagement. Its success hinges on scaling its alliance and maintaining token stability amid fluctuating demand. Can Azit’s model transcend regional PropTech niches to become a global standard for integrated loyalty systems?