Ultra was incubated by an experienced team of video game industry veterans who have a successful track record working for major Western and Asian companies. David Hanson, the company’s co-founder, has 18 years of experience founding major gaming companies, including a $100+ million USD game console project later acquired by Xiaomi. Nicolas Gilot, the company’s second co-founder, has successfully multiplied the revenue of several video game and mobile app-related projects like Plants vs Zombies, Highnoon, and The Economist.

Ultra is advised by current and former professionals with work experience at AMD, Microsoft, and a number of elite investment banks. In total, the company consists of 50+ full-time collaborators with over 150 years of combined experience at companies like Apple, Dell, Google, Microsoft, and Ubisoft.

The total supply of UOS is 1 billion according to the following distribution:

• Core team (18%): one-year lockup, 1.5 years vesting
• Partners and advisors (4.8%): one-year lockup, one-year vesting
• Content acquisition (19%): one-year lockup, one-year vesting
• Growth (15%): one-year lockup, two-year vesting
• Marketing (1.2%): six-months lockup, six-month vesting
• Company reserve (10%)
• Private sale (9.54%): 5.21% for a price of $0.063, 3.95% for a price of $0.071, 0.39% for a price of $0.077
• IEO (10%): $5 million on Bitfinex for a price of $0.05
• Liquidity (12%)

Ultra pledges to allocate 5% of all its game sales profits to a “game development and acquisition war chest,” where the liquidity is locked for two years and later used to acquire new exclusive games and services for Ultra. This is to increase the influx of new players and redistribute coins, thereby putting the company’s focus on long-term growth.

• The option to play a game within minutes of purchasing it thanks to Ultra’s software downloading technology that streams games directly to computers.
• Earning money through participation in beta tests, advertisements, and game curation.
• The experience of being part of a community that can open up earning opportunities through referrals.
• The option of reselling their games while earning UOS in the process.

Ultra’s tech stack allows users to choose whether they want to get rewarded with Ultra coins for watching advertisements on the platform. Ads are displayed in several areas before and after the game, as well as in browser notifications. Thanks to Ultra’s demand-side platform, advertisers can buy impressions from a wide range of publisher sites, allowing them to micro-target players according to different criteria. Publishers can sell impressions through the other side of the platform and optimize their profitability.

Moreover, Ultra offers Ultra Go, its platform companion app that allows players to participate and earn on Ultra from mobile devices. Players can also engage in mining the most profitable altcoins and exchange them automatically for Ultra coins.

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