Ultra

Newbie Catchup: The A-Z of NFTs

## What Is Ultra (UOS)?

[Ultra](https://coinmarketcap.com/currencies/ultra/) is a publishing platform and ecosystem for video games and video game content. Ultra’s mission is to do away with the current monopoly held by publishing platforms like Steam and provide new opportunities to game developers, players, and influencers. Ultra promises a solution that is more equitable to players and developers alike. Players can benefit from immediately playable games, earn UOS by using the platform, and access platform-exclusive games. At the same time, developers benefit from access to more effective marketing tools and the potential for 20% higher sales revenue. 

Besides content and game publishing, Ultra offers a demand-side and service-side platform for advertisers, the opportunity for players to resell their used games, and a platform-exclusive app. 


## Who Are the Founders of Ultra?

Ultra was incubated by an experienced team of video game industry veterans who have a successful track record working for major Western and Asian companies. David Hanson, the company’s co-founder, has 18 years of experience founding major gaming companies, including a $100+ million USD game console project later acquired by Xiaomi. Nicolas Gilot, the company’s second co-founder, has successfully multiplied the revenue of several video game and mobile app-related projects like Plants vs Zombies, Highnoon, and The Economist. 

Ultra is advised by current and former professionals with work experience at AMD, Microsoft, and a number of elite investment banks. In total, the company consists of 50+ full-time collaborators with over 150 years of combined experience at companies like Apple, Dell, Google, Microsoft, and Ubisoft. 


## What Makes Ultra Unique?

Ultra claims to set itself apart by building a first-class PC game publishing platform that can not only compete with, but also outperform existing solutions. This infrastructure enables a few specific advantages for developers and players that are supposed to help Ultra achieve its goal. 

**Developers will**: 



* Earn 21% more sales revenue while simultaneously benefitting from faster payouts that otherwise take between two and four weeks on established platforms.
* Receive access to different new business and marketing tools that can open up new revenue opportunities.
* Be able to leverage referral bonuses and rewards programs specifically built to help them scale their businesses.

**Players can benefit from:**



* The option to play a game within minutes of purchasing it thanks to Ultra’s software downloading technology that streams games directly to computers.
* Earning money through participation in beta tests, advertisements, and game curation.
* The experience of being part of a community that can open up earning opportunities through referrals.
* The option of reselling their games while earning UOS in the process.

Ultra’s tech stack allows users to choose whether they want to get rewarded with Ultra coins for watching advertisements on the platform. Ads are displayed in several areas before and after the game, as well as in browser notifications. Thanks to Ultra’s demand-side platform, advertisers can buy impressions from a wide range of publisher sites, allowing them to micro-target players according to different criteria. Publishers can sell impressions through the other side of the platform and optimize their profitability. 

Moreover, Ultra offers Ultra Go, its platform companion app that allows players to participate and earn on Ultra from mobile devices. Players can also engage in [mining](https://coinmarketcap.com/alexandria/glossary/mining) the most profitable altcoins and exchange them automatically for Ultra coins. 


## Related Pages:

Check out [Stellar (XLM)](https://coinmarketcap.com/currencies/stellar/) — a cryptocurrency for payments. 

Check out [Axie Infinity (AXS)](https://coinmarketcap.com/currencies/axie-infinity/) — a popular blockchain game. 

Read about [the best-performing IDOs of 2021.](https://coinmarketcap.com/alexandria/article/these-are-the-best-performing-idos-of-2021)

Get the latest crypto news and latest trading insights with the [CoinMarketCap blog](https://coinmarketcap.com/alexandria/categories/blog).


## How Many Ultra (UOS) Coins Are There in Circulation?

The total supply of UOS is 1 billion according to the following distribution:



* Core team (18%): one-year lockup, 1.5 years vesting 
* Partners and advisors (4.8%): one-year lockup, one-year vesting 
* Content acquisition (19%): one-year lockup, one-year vesting 
* Growth (15%): one-year lockup, two-year vesting 
* Marketing (1.2%): six-months lockup, six-month vesting
* Company reserve (10%)
* Private sale (9.54%): 5.21% for a price of $0.063, 3.95% for a price of $0.071, 0.39% for a price of $0.077
* IEO (10%): $5 million on Bitfinex for a price of $0.05
* Liquidity (12%)

Ultra pledges to allocate 5% of all its game sales profits to a “game development and acquisition war chest,” where the liquidity is locked for two years and later used to acquire new exclusive games and services for Ultra. This is to increase the influx of new players and redistribute coins, thereby putting the company’s focus on long-term growth.


## How Is the Ultra Network Secured?

Ultra is built on [EOS](https://coinmarketcap.com/currencies/eos/), a blockchain focusing on high-speed transactions and big user throughput that functions without transaction fees. EOS is built to accommodate the demands of thousands of applications running on top of its network without experiencing the kind of congestion that is common to other blockchains. According to Ultra, the team chose EOS for both its flexibility, which permits freezing and fixing broken [smart contracts](https://coinmarketcap.com/alexandria/glossary/smart-contract), and for its inter-blockchain communication capabilites.


## Where Can You Buy Ultra (UOS)?

UOS is available on [KuCoin](https://coinmarketcap.com/exchanges/kucoin/), [Gate.io](https://coinmarketcap.com/exchanges/gate-io/), [Bitfinex](https://coinmarketcap.com/exchanges/bitfinex/), [ZT](https://coinmarketcap.com/exchanges/zt/) and [Bitrue](https://coinmarketcap.com/exchanges/bitrue/).


Trust Wallet

MetaMask

Next generation gaming platform giving power back to the players | Ultra Games l Ultra Arena l Uniq Marketplace l Ultra Wallet l

Ethereum

Shiba Inu

Chainlink

UNUS SED LEO

Uniswap

Uquid Coin

Moon Tropica

Bella Protocol

Lyra

Aleph.im

NEOPIN

Enzyme

Bitcoin Palladium

Maple

FUNToken

Patex

Digital Asset Rights Token

Kabosu Inu

Scotty The Ai

Vulcan Forged is a blockchain game studio and NFT marketplace. They are the makers of VulcanVerse.

PYR  is the native utility token that is used for:

Fees for marketplace settlement

Staking in VulcanVerse land and other assets

Upgrading and sustaining game asset levels

Play-to-earn rewards

Access to our game developers and NFT dapp incubation program

Vulcan Forged Platforms and games include:

*VulcanVerse, a Grece-Roman fantasy metaverse made up of 10,000 plots of land

Anvil, a crypto-less and gas-free NFT engine for easy game and dApp onboarding

Vulcan Market, a gas free NFT marketplace for all Vulcan Forged games

Berserk, an NFT online TGG

Frenzy, a create-your-own tournament platform with PYR as it’s reward token.

Vulcan Forged (PYR)

Illuvium is an open-world fantasy battle game built on the Ethereum blockchain. Often touted as the first AAA game on Ethereum, Illuvium looks to provide a source of entertainment to both casual gamers and hardcore DeFi fans through a range of collecting and trading features.

To learn more about this project, check out our deep dive of Illuvium.

The world of Illuvium is inhabited by creatures known as Illuvials, who can be captured by players that best them in battle and nurse them back to health. From then on, they become a loyal part of the player’s collection and can be used when battling other adventurers as part of Illuvium’s auto battler gameplay.

The game is a fusion between an open-world exploration game and a PVP battle game. Players can spend their time exploring the expanses of the game world or building up their team of powerful beasts.

Illuvium has been in development since 2020, and is being built by a worldwide team of more than 40 individuals, including the co-founders; serial entrepreneur and early cryptocurrency adopter Kieran Warwick, and experienced game designer Aaron Warwick, who are brothers. (And who are coincidentally also the brothers of Kain Warwick, the co-founder of DeFi platform Synthetix).

The ILV token has a number of uses within the Illuvium ecosystem. It’s the main token used to reward players for their in-game achievements, entitles players to their share of the Illuvium Vault and is used for participating in the governance of the game via the Illuvium decentralized autonomous organization (DAO).

Illuvium

Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. Verasity also provides payment solutions and a rewarding staking ecosystem with 15% yields guaranteed through to April 2024.

Powered by a mix of artificial intelligence (AI), machine learning (ML), and cutting-edge blockchain technologies, Verasity is building the most powerful advertising ecosystem in the world through VeraViews; developing an open-access payments platform through VeraWallet, the VeraCard, and VeraPay; and enhancing the attention economy through its patented Rewarded Video module.

Verasity

Enjin Coin is a project of Enjin, a company that provides an ecosystem of interconnected, blockchain-based gaming products. Enjin's flagship offering is the Enjin Network, a social gaming platform through which users can create websites and clans, chat, and host virtual item stores.

Enjin allows game developers to tokenize in-game items on the Ethereum blockchain. It uses Enjin Coin, an ERC-20 token, to back the digital assets issued using its platform, meaning that items can be bought, sold and traded with real-world value.

Enjin Coin was first announced in July 2017, and it launched on the Ethereum mainnet in June 2018.

Enjin Coin (ENJ) is a digital store of value used to back the value of blockchain assets like non-fungible tokens (NFTs).
Every asset minted with the Enjin Platform contains ENJ, a minting resource which is locked inside NFTs and removed from circulation. Minting blockchain assets with ENJ provides a variety of benefits to creators and users:

Infuses them with a reserve value

Ensures their transparency and scarcity

Gives them instant liquidity

Provides utility in games and apps

Anti-inflationary

Enjin's "melting" functionality allows users to destroy their blockchain assets at any time to retrieve the ENJ value from within.

The Enjin blockchain ecosystem aims to offer software products that make it easy for everyone to develop, trade, monetize, and market with blockchain.

Founded in 2009, Enjin has roots in the gaming industry, with the company’s first product, a gaming community platform called the Enjin Network, growing to 20 million users over the course of a decade.

In 2017 following an ICO, Enjin established itself as a leading blockchain ecosystem developer, building a suite of software products that enable anyone to easily mint, manage, trade, distribute, and integrate blockchain assets.

Enjin’s co-founder Witek Radomski wrote the code for one of the first ever non-fungible tokens (NFTs) and is also the co-author of the ERC-1155 Ethereum token standard.

Built on top of an on-chain infrastructure, the Enjin ecosystem enables game developers and businesses of all sizes to use tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), a cryptocurrency used to back the value of blockchain assets.

Enjin Coin

Wilder World

Seedify.fund(SFUND) Seedify is a blockchain gaming-focused incubator and launchpad that empowers innovators and project developers through access to funding, community and partnership building, and a full support system to help drive the future of gaming and blockchain. Its ecosystem also includes an NFT launchpad for gaming and metaverse assets, along with the industry's first gaming-and-metaverse-asset-centric NFT marketplace, Seedify NFT Space.

Featuring an IGO launchpad with a tiered allocation mechanism, Seedify enables $SFUND holders to stake their tokens and earn staking rewards while gaining access to quality, procured blockchain gaming projects through private sales and initial game offerings. The launchpad's tier system consists of nine tiers. Tier 1 uses a lottery-based allocation process, while tier 2 to 9 participants enjoy guaranteed allocation.

Along with IGOs, stakers can also participate in initial NFT offerings (INOs) and initial metaverse offerings (IMOs) on Seedify's NFT Launchpad. Additionally, staking $SFUND, gives holders the opportunity to receive tokens from the projects that have been selected and supported by Seedify's incubation program.

Committed to bringing the opportunities offered through blockchain gaming and the play-to-earn model to billions around the globe, the Seedify team has established key relationships with numerous VCs and industry peers, to build an extensive support network for blockchain gaming and metaverse startups.

Interested game industry innovators submit their project proposal to the Seedify

Seedify acts as a launching pad for blockchain games and the disruptive play-to-earn gaming model. The gaming industry is gradually entering a new era — previously gamers may spend large sums of money on in-game items with no direct monetary benefits. However, they are now able to make money by earning in-game item non-fungible tokens (NFTs) and tokens, which is facilitated by the play-to-earn revolution.

Blockchain technology has not only opened up more opportunities for gamers and game developers, but it has also offered additional forms of benefits like transparency, ownership, incentive models and digital ownership through NFTs.

The team behind the Seedify project are pursuing a global goal: to acquaint gamers with the blockchain and increase the rate of technology adoption, attract a huge number of users, create more jobs and financial benefits.

Seedify.fund

SuperVerse

Moonriver is an Ethereum-compatible, smart-contract parachain on Kusama. It is intended to be a companion network to Moonbeam, where it will provide a permanently incentivized canary network. New code will ship to Moonriver first, where it can be tested and verified under real economic conditions. Once proven, the same code will ship to Moonbeam on Polkadot.

It does this by providing a full EVM implementation, a Web3-compatible API, and bridges that connect Moonriver to existing Ethereum networks.

This allows developers to deploy existing Solidity smart contracts and DApp frontends to Moonriver with minimal changes.

Moonriver

Immutable positions itself as the first layer-two scaling solution for NFTs on Ethereum. According to Immutable, its blockchain does away with Ethereum’s limitations like low scalability, a poor user experience, illiquidity, and a slow developer experience. Instead, users benefit from instant trading and massive scalability while enjoying zero gas fees for minting and trading NFTs without compromising user or asset security.

Thanks to this technology, users will be able to create and distribute assets like ERC-20 and ERC-721 tokens on a massive scale. Chris Clay, the game Director of Gods Unchained, a project already building on Immutable, stated that Immutable allows Gods Unchained to implement a new meta-system that was previously impossible. In this fashion, Immutable aims to create a world-class experience for users and developers alike.

Immutable

Gala is a web3 ecosystem powered by a layer-1 blockchain (GalaChain) built to power the Gala entertainment ecosystem that originally included Gala Games, Gala Music and Gala Film. More recently however, GalaChain has opened its doors to external developers and projects from any applicable industry, providing open source developer resources to simplify the process.

On a mission to empower users and creators across multiple industries throughout the world, Gala’s goal is to become the first billion user blockchain in the world. Innovators can extend the benefits of web3 to their users and communities more easily than ever before by leveraging open source tools like the GalaChain SDK and Creator Portal.

By elevating their ideas to web3 through GalaChain, developers can create custom tokens, smart contracts, reward opportunities and node networks for their communities and projects. Assets built on GalaChain can also be bridged to other blockchains, such as Ethereum, Binance Smart Chain and more. Developers who wish to learn more about getting involved with GalaChain are welcome to reach out via GalaChain.com.

The core of GalaChain is powered by its DePIN (Decentralized Physical Infrastructure Network) of Founder’s Nodes, whose operators earn daily $GALA rewards for actively providing resources to the ecosystem and enjoy governance voting rights on certain core Gala decisions. In addition to the Founder’s Node network’s foundational workload, individual projects can also create Node networks on GalaChain with more specific workloads.

Gala.com
News.Gala.com
Games.Gala.com
Music.Gala.com
Film.Gala.com

Gala

Launched in 2011 by Pixowl, The Sandbox is a blockchain-based virtual world allowing users to create, build, buy and sell digital assets in the form of a game. By combining the powers of decentralized autonomous organizations (DAO) and non-fungible tokens (NFTs), the Sandbox creates a decentralized platform for a thriving gaming community.

According to the official whitepaper, the Sandbox platform’s main mission is to introduce blockchain technology in mainstream gaming successfully. The platform focuses on facilitating a creative “play-to-earn” model, which allows users to be both creators and gamers simultaneously. The Sandbox employs the powers of blockchain technology by introducing the SAND utility token, which facilitates transactions on the platform.

The Sandbox

Nakamoto Games

Fantom is a directed acyclic graph (DAG) smart contract platform providing decentralized finance (DeFi) services to developers using its own bespoke consensus algorithm.

Together with its in-house token FTM, Fantom aims to solve problems associated with smart-contract platforms, specifically transaction speed, which developers say they have reduced to under two seconds.

The Fantom Foundation, which oversees the Fantom product offering, was originally created in 2018, with the launch of OPERA, Fantom’s mainnet, coming in December 2019.

Fantom is an open-source decentralized smart contract platform for DApps and digital assets that was created as an alternative to Ethereum. Fantom has the goal of overcoming the limitations of previous generation blockchains and balancing three components: scalability, security and decentralization. The project offers a set of tools to simplify the process of integrating existing DApps, as well as a detailed staking reward system and built-in DeFi instruments.

Fantom is a Layer-1 blockchain that uses a scratch-built consensus mechanism and independent consensus layer, Lachesis, to facilitate DeFi and related services on the basis of smart contracts. Lachesis provides security for other layers as well, including Opera, Fantom's EVM-compatible smart contract chain. The long-playing mission of the project is to “grant compatibility between all transaction bodies around the world.”

One of Fantom's key strengths is its performance and efficient transaction processing, namely thousands of transactions per second, where transactions are settled in 1-2 seconds, and the cost is fractions of a cent per transaction. As a result, Fantom provides higher scalability but at a lower cost.

The ecosystem is based on two main technologies: Lachesis protocol and Opera.

The Lachesis protocol is the core consensus layer that secures the Fantom network by providing both transaction speed and security.

Lachesis is an aBFT consensus engine that uses a directed acyclic graph (DAG) algorithm. How it works: network data can be processed at different times, and the network filters the participants, allowing only one third, which are allocated due to erroneous or malicious behavior, without compromising network processes.

Fantom's Asynchronous Byzantine Fault Tolerant (aBFT) Proof-of-Stake (PoS) consensus mechanism maintains the efficiency of the entire network, its design provides security at maximum speed. Fantom developers emphasize that the PoS mechanism is a leaderless phenomenon — there are no leaders of blocks and participants, and anyone can join (or leave) the network of nodes at a convenient moment.

The key qualities of Lachesis are: asynchronous, leaderless, Byzantine fault-tolerant, and near-instant finality.

As for Opera, it's an application development layer or Fantom's mainnet deployment platform, permissionless and open-source hosting DApps. Thanks to EVM integration and support for the Solidity programming language, Fantom has a full set of smart contract capabilities, which allows users to seamlessly interact with Ethereum platforms while maintaining the advantage of Fantom's transaction efficiency.

The Fantom Foundation concluded that removing block leaders improves network security, so Opera uses a PoS model and leaderless validators (validators do not determine which blocks are valid).

In addition to being a fast, secure and cheap payment platform that enables to make fast and secure payments at minimal cost, Fantom also features on-chain governance where users vote with FTM tokens (one token equals one vote). Of the features: users have the right to express the degree of agreement / disagreement on a scale from 0 to 4.

FTM is the native utility in-house PoS token of Fantom that powers the ecosystem and is applied for payments, network fees, staking, and governance. FTM forms the backbone of transactions, and allows fee collection and staking activities, along with the user rewards the latter represents.

Fantom

MultiversX is a blockchain protocol that offers true horizontal scalability by using all aspects of sharding (Network, Transaction & State). The project describes itself as a technology ecosystem for the new internet, which includes decentralized finance, real world assets and the Metaverse. Its smart contracts execution platform is reportedly capable of up to 100,000 transactions per second, 6-second latency and a $0.002 transaction cost.

MultiversX is governed and secured through the EGLD token. EGLD, or Electronic Gold, is MultiversX's native token. It acts as a store of value currency to pay for network usage. The coin also serves as a medium of exchange between platform users and validators. Users pay transaction fees in EGLD and validators participate in the consensus process.

EGLD allows developers to deploy smart contracts, protocols, and dApps on the platform. It empowers participants to perform any network action. Through staking and validation rewards, as well as transaction fees, EGLD manages the MultiversX network. Plus, EGLD is endowed with the functionality of a governance token, so its holders can vote on network decisions.

MultiversX

Kadena is a proof-of-work blockchain that combines the PoW consensus mechanism from Bitcoin with directed acyclic graph (DAG) principles to offer a scalable version of Bitcoin. Kadena claims it can provide the security of Bitcoin while being able to offer unparalleled throughput that makes the blockchain usable to enterprises and entrepreneurs alike. Kadena's unique infrastructure is decentralized and built for mass adoption because of its multi-chain approach.

Kadena promises industrial scalability that can support global financial systems and can be scaled as necessary. It also vows to remain energy-efficient at scale and deliver more transactions with the same energy input, another difference to Bitcoin. Moreover, Kadena offers crypto gas stations, which allow businesses to pay for their customers' gas fees and remove a massive pain point in adopting blockchains for business.

Kadena has already scaled its network from 10 to 20 blockchains and can do so again in the future, if necessary. This final addition to Kadena was its private Kuro layer-two blockchain, which supports up to 8,000 transactions per second across 500 nodes.

Kadena

Audius is a decentralized music streaming protocol initially built on POA network, but now living on Solana. Audius was launched to remedy the inefficiencies of the music industry, which is plagued by intransparent music rights ownership and intermediaries standing between artists and their audience.

Audius aims to align the interests of artists, fans, and node operators through its platform powered by its native AUDIO token. Artists can upload music, stored and distributed by content and discovery nodes, that fans can listen to for free. Currently, Audius rewards content creators through rewards like featuring in the weekly trending lists. In the future, it plans to integrate stablecoins for artists to offer paid content, as well as artist tokens that give fans the ability to access exclusive content, potentially cooperating with platforms like Rally.

Audius

Gods Unchained is a free-to-play tactical card game that gives players true ownership of their in-game items. Led by the former game director of Magic The Gathering: Arena, the game focuses on competitive play, which means players must strategically outsmart their opponents by building decks that are able to combat a wide variety of tactics. In Gods Unchained players completely own their digital items, giving them the freedom to trade, sell and use their cards any way they like – just like owning real, tangible cards.

GODS is an ERC-20 token used as premium currency within the GU ecosystem. The tokens will be used to:

Create an NFT.

Used within the marketplace and for in-game purchases.

Distributed as a reward to players.

To learn more about this project, check out our deep dive of Gods Unchained.

Gods Unchained

Arweave is a decentralized storage network that seeks to offer a platform for the indefinite storage of data. Describing itself as "a collectively owned hard drive that never forgets," the network primarily hosts "the permaweb" — a permanent, decentralized web with a number of community-driven applications and platforms.

To learn more about this project, check out our deep dive of Arweave.

The Arweave network uses a native cryptocurrency, AR, to pay "miners" to indefinitely store the network's information.

The project was first announced as Archain in August 2017, later rebranding to Arweave in February 2018 and officially launching in June 2018.

Arweave

Decentraland (MANA) defines itself as a virtual reality platform powered by the Ethereum blockchain that allows users to create, experience, and monetize content and applications.

In this virtual world, users purchase plots of land that they can later navigate, build upon and monetize.

Decentraland was launched following a $24 million initial coin offering (ICO) that was conducted in 2017. The virtual world launched its closed beta in 2019 and opened to the public in February 2020. Since then, users have created a wide range of experiences on their parcels of LAND, including interactive games, sprawling 3D scenes and a variety of other interactive experiences.

Decentraland uses two tokens: MANA and LAND. MANA is an ERC-20 token that must be burned to acquire non-fungible ERC-721 LAND tokens. MANA tokens can also be used to pay for a range of avatars, wearables, names, and more on the Decentraland marketplace.

Decentraland (MANA) is a decentralized virtual world platform with software based on the Ethereum blockchain, where users create, test and monetize content. In short: users buy virtual plots of land as NFTs with MANA tokens on the Decentraland platform. Progress in the game depends only on players themselves, their efforts and their imagination.

The digital platform is completely owned by its users. Within the Decentraland metaverse, participants can explore the virtual world, purchase plots of land that can be monetized, create works of art, own non-fungible tokens (NFTs), and take part in a decentralized autonomous organization of the platform Decentraland DAO. Due to the DAO, the community influences the development vector of the project.

In addition, users have access to interactive applications, in-world payments and peer-to-peer communication. The 3D world resonates with many participants as Decentraland has many applications, both entertainment for gamers and business for investors.

Two types of tokens called MANA and LAND govern operations in Decentraland. They also allow users to interact with the platform.

MANA is the official currency of Decentraland. It’s an ERC-20 standard token that powers the Decentraland platform. With MANA, users can purchase plots of LAND, as well as pay for in-game items and services.

MANA gives its holders the right to vote in Decentraland DAO. MANA can be purchased on a cryptocurrency exchange or by selling collectibles on Decentraland Marketplace. The owner of tokens converts them to wrapped MANA, or wMANA, and then commits them to the DAO. One wMANA equals one vote. MANA can be exchanged for fiat currency and other digital assets.

As for LAND, it’s a non-fungible token (NFT) based on Ethereum (ETH). It is used to track ownership of land parcels aka digital real estate. Like MANA, LAND is part of the protocol and confers voting rights, but LAND does not need to be fixed in the DAO. One LAND is equal to two thousand votes.

Players choose what to do with their land. Owners store tokens in crypto wallets and buy necessities with MANA tokens on the Decentraland Marketplace. Moreover, on the marketplace, participants can manage or exchange LAND tokens (priced in MANA). Holders use the marketplace to transact or transfer in-game items. All transactions are conducted, regulated and registered via the Ethereum blockchain.

Decentraland combines an online gaming space and blockchain technology. All control over the rules is given to the players, and token holders vote on in-game and organizational policies. The original goal was to form a decentralized virtual reality, but in practice, Decentraland has turned into a massive NFT market.

A special role in Decentraland is assigned to NFTs, such as collectibles, virtual equipment and real estate (LAND). However, for new players who want to join the universe and seize NFTs, the entry barrier will be high.

The Decentraland protocol is built on three levels using Ethereum smart contracts. On the consensus layer, the ownership of LAND is tracked and managed. The land content layer displays the content of the Decentraland virtual world. Finally, on the real-time layer, participants interact with each other.

The platform was co-founded by two blockchain experts, Ari Meilich and Esteban Ordano, in 2015. Officially it was launched a year later and became available only in February 2020, gradually turning from a 2D experiment into a full-fledged 3D world.

To sum up, Decentraland is a decentralized game and a 3D virtual reality platform where players own lands and create limitlessly. Decentralized Autonomous Organization (DAO) software is at the core, and governance is in the hands of the community. Through the native token MANA, players participate in any proposals for managing and improving the ecosystem, the auction system, and the in-game policy.