VOW is a token of limited supply.

VOW's core utility is that when locked in the Vow Smart contract, it gives retailers the ability to distribute unique discount vouchers, denominated in units of v$ (v£ or v€ etc), for up to 5x the $ value locked. These v$ (or v£ or v€ etc) are built on a Layer 2 (Aventus). This layer 2 relationship results in instant, gas free transactions for End Users and Retailers who are distributed and wish to redeem the discount vouchers; A mechanic which takes care of problems 1 and 2 when it comes to vCurrency adoption in the retail sector.

But it is by introducing a unique token-economic model which incentivises every retailer to become part of a massive distribution and acceptance layer around the world, that VOW solves the third critical point.