LooksRare priceLOOKS $0.0874

LooksRare lists a total of 14 team members on its site, with all their identities hidden behind pseudonymous accounts. The project was launched by Zodd and Guts, two unidentified founders that provide no further information about their background.

LooksRare resembles, in many ways, the SushiSwap DEX, which was also founded by a pseudonymous account called “Chef Nomi.” Similar to Looks’ competition with OpenSea in the market, Sushi faced a bigger and more resourceful platform in Uniswap, which it tried to displace. LooksRare also copied Sushi’s approach to challenging the incumbent by launching a “vampire attack,” in which the platform airdrops free tokens to suck liquidity out of its competition.

LooksRare stands out from platforms like OpenSea and other attempts at challenging its grip on the NFT market like OpenDao(SOS) in several ways.

First, it differentiates itself from OpenSea by offering a different culture than its competition’s top-down, corporate approach to NFTs. OpenSea has faced criticism over its business strategy, and LooksRare tries to compete with a more democratic and user-oriented culture, similar to how Sushi challenged Uniswap. This is reflected in its tokenomics, with 75% of the total supply reserved for the community.

Second, LooksRare differs from other community-oriented projects by offering a platform that looks and feels professional. Users on LooksRare can trade NFTs directly from their wallets, like MetaMask. After connecting to the website, they can customize their profile and start buying and selling single NFTs or entire collections. NFTs are either offered at fixed prices, or users can bid for them if the owner has listed an NFT for sale. All trades are paid for in ETH or WETH.

LooksRare aims to undercut its rival on trading fees, offering a flat 2% fee on all trades compared to OpenSea’s 2.5%. In addition, traders receive rewards in the native LOOKS token, which have led to accusations of wash trades taking place to boost the platform’s popularity and exaggerate its trading volume vis-a-vis other marketplaces.

Trading rewards follow a four-phased emission schedule:

Phase A: 195,000 blocks (30 days) - 2,866,500.00 LOOKS;

Phase B: 585,000 blocks (90 days) - 1,361,587.50 LOOKS;

Phase C: 1,560,000 blocks (240 days) - 537,468.75 LOOKS;

Phase D: 2,346,250 blocks (361 days) - 286,650.00 LOOKS.

LOOKS is the platform’s governance token. The total supply of LOOKS is 1 billion, according to the following distribution:

• Community (75%): 44.1% trading rewards, 18.9% staking rewards, 12% airdrop
• Ecosystem development (10%): treasury funds
• Team (10%)
• Strategic sale (3.3%)
• Liquidity management (1.3%)
• ANC liquidity (5%)
• Airdrops (5%)

According to its emission schedule, LOOKS will reach its total supply after two years. The platform collects a 2% transaction fee in WETH on all NFT sales. Each 6,500 Ethereum blocks (approximately 24 hours), the collected fees are linearly redistributed to LOOKS stakers over the next 6,500 blocks.

Check out Rarible (RARI) — another NFT marketplace.

Check out Wax (WAXP) — also an NFT marketplace.

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