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<p><strong>Apple</strong> will hold a "Pro and tell" event in Los Angeles on Oct. 28, where it is expected to unveil its first <a href="https://yellow.com/news/touchscreen-macbook-pro-apple-debut-report" rel="noopener noreferrer nofollow">MacBook Pro with a touchscreen</a> and OLED display.</p>
<blockquote>
 <h2 id="key-points">Key Points:</h2>
 <ul>
  <li>Apple has confirmed the date and city but has not named any products.</li>
  <li>New 14-inch and 16-inch MacBook Pro models are expected to bring touch and OLED screens to the Mac.</li>
  <li>Some of the new devices could reach stores as soon as Nov. 6.</li>
 </ul>
</blockquote>
<h2 id="apple-event-details">Apple Event Details</h2>
<p>Apple confirmed the event Monday, and marketing chief <strong>Greg Joswiak</strong><a href="https://www.androidheadlines.com/2026/10/apple-october-event-touchscreen-macs.html" rel="noopener noreferrer nofollow">posted</a> a teaser on X that read, "Can't wait to pro and tell next week." The company has <a href="https://www.macrumors.com/2026/10/19/apple-pro-and-tell/" rel="noopener noreferrer nofollow">invited</a> journalists to an in-person session starting at 10 a.m. Pacific Time. Press releases could arrive at that hour, followed by hands-on time with the devices rather than a traditional keynote.</p>
<p>Apple has not said what it will show. Still, reporting ahead of the event <a href="https://www.bloomberg.com/news/articles/2026-10-19/apple-announces-oct-28-event-for-touch-screen-macbook-pro" rel="noopener noreferrer nofollow">points</a> to redesigned 14-inch and 16-inch MacBook Pro models with OLED touchscreens, a Dynamic Island in place of the notch and a much lighter build.</p>
<p>Those flagship laptops are expected to keep the current M5 Pro and M5 Max chips. A cheaper 14-inch MacBook Pro and a refreshed iMac should move to the M6, Apple's first 2-nanometer chip, while keeping their current designs. An iPad mini with an OLED screen, better speakers and a front camera shifted to the landscape edge is also expected.</p>
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<h2 id="macbook-pro-touchscreen">MacBook Pro Touchscreen</h2>
<p>The shift marks a sharp turn for a company that has long rejected touchscreens on laptops, <a href="https://thenextweb.com/news/apple-pro-and-tell-event-oct-28" rel="noopener noreferrer nofollow">saying</a> macOS was built for a mouse and trackpad.</p>
<p>The new model is reportedly the first step in a wider plan to overhaul every Mac over the next year.</p>
<p>Apple has already <a href="https://9to5mac.com/2026/10/18/new-macbook-pro-with-touchscreen-and-oled-november-6-release/" rel="noopener noreferrer nofollow">left</a> clues in macOS 27, including touch support in Sidecar, pull-to-refresh and slightly larger menu bar items. <strong>Mark Gurman</strong> reported earlier this year that touching a button or control will bring up a new menu around the user's finger. Tapping the menu bar will enlarge its controls for easier use.</p>
<h2 id="apple-fall-launches">Apple Fall Launches</h2>
<p>Gurman, who first pegged the event for Oct. 27, has also flagged a retail store reset on the evening of Nov. 5. That timing suggests some devices could go on sale Nov. 6.</p>
<p>The Los Angeles showcase will be Apple's third product launch this fall. CEO <strong>John Ternus</strong>, who took over from <strong>Tim Cook</strong> on Sept. 1, opened the season with the foldable iPhone Duo, which goes on sale Oct. 23. On Oct. 13, Apple followed with the HomeView smart display, a new HomePod mini and a refreshed Apple TV.</p>
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MacBook Pro May Finally Get Touch And OLED At Apple’s Oct. 28 Launch

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