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Walmart-owned fintech app OnePay has added more than ten new tokens to its crypto service, rapidly expanding from a Bitcoin-and-Ethereum-only platform to one supporting over a dozen digital assets in under three months.
<h2 id="onepay-expands-its-token-lineup-beyond-bitcoin-and-ethereum">OnePay Expands Its Token Lineup Beyond Bitcoin and Ethereum</h2>
OnePay, the majority-owned Walmart fintech "superapp," launched its crypto buying and selling feature in January 2026 with only Bitcoin (BTC) and Ethereum (ETH). By late March, the platform had added <a href="https://cointelegraph.com/news/walmart-backed-onepay-adds-a-dozen-new-tokens-in-push-to-serve-new-to-crypto-customers" rel="noopener noreferrer nofollow">13 new tokens</a> across two batches.
The first batch, added around March 27, included ten tokens: Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH), PAX Gold (PAXG), and others. Two days later, OnePay followed up with Sui (SUI), Polygon (POL), and Arbitrum (ARB), according to unconfirmed reports that three tokens in the initial batch have not been individually named in available sources.
The crypto service is powered by Chicago-based infrastructure provider Zerohash, which has raised <a href="https://www.coindesk.com/business/2025/10/04/walmart-backed-onepay-to-add-bitcoin-and-ether-trading-to-finance-app-cnbc" rel="noopener noreferrer nofollow">$104 million</a> from backers including Morgan Stanley and Interactive Brokers. OnePay's digital wallet is usable at checkout in Walmart stores and on Walmart's website, creating a direct bridge between retail shopping and crypto ownership.
At the time of the expansion, BTC traded at $66,206 while SOL, the most notable new addition, sat at $81.84 with a market cap of $46.9 billion.
<figure><img src="https://coinlineup.com/wp-content/uploads/2026/03/coinlineup__coinmarketcap__price-chart-16.jpg" alt="CoinMarketCap price chart for Walmart-owned OnePay has added more than ten tokens to its crypto service.">
 <figcaption>
 CoinMarketCap market data view included to frame the latest move in OnePay.
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</figure>
<h2 id="why-walmart-s-reach-makes-this-a-mainstream-adoption-signal">Why Walmart's Reach Makes This a Mainstream Adoption Signal</h2>
OnePay is not a crypto-native exchange. It operates as an all-in-one finance app offering banking, savings, credit cards, loans, and wireless plans alongside its crypto feature. The platform serves over 3 million monthly active users, many of whom are Walmart employees and customers encountering crypto for the first time.
Walmart US operations generated $462.4 billion in net sales during fiscal 2025, giving OnePay an enormous potential distribution channel. The <a href="https://cryptonews.net/news/market/32622579/" rel="noopener noreferrer nofollow">scale of Walmart's retail footprint</a> distinguishes OnePay from crypto-first platforms like Coinbase or Robinhood, which primarily target users already familiar with digital assets.
OnePay's positioning puts it in direct competition with PayPal, Venmo, and Cash App, all of which already offer crypto trading within their consumer finance apps. The difference is OnePay's explicit focus on "new to crypto" customers seeking an integrated experience, not a standalone trading platform. This approach mirrors the broader trend of <a rel="noopener noreferrer nofollow">Walmart-backed crypto integration</a> that has been building since the app first announced its digital asset plans in late 2025.
The expansion also arrives during a period of extreme market pessimism. The Fear &amp; Greed Index sat at 8 out of 100, deep in "Extreme Fear" territory, suggesting that institutional adoption pushes are pressing forward despite a risk-off environment. That pattern echoes broader market dynamics seen in recent <a rel="noopener noreferrer nofollow">crypto liquidation events</a> where institutional players continued building while retail sentiment cratered.
<h2 id="onepay-s-crypto-ambitions-and-what-comes-next">OnePay's Crypto Ambitions and What Comes Next</h2>
The speed of OnePay's token expansion, from two assets to fifteen in under three months, signals an aggressive roadmap. General Manager Ron Rojany outlined the platform's listing criteria in a statement accompanying the expansion.
<blockquote>
 "We plan on continuing to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility. We're focused on offering a curated set of assets that align with how our customers actually use and think about their money."
 Ron Rojany, General Manager, Core App &amp; Crypto, OnePay
</blockquote>
That framework, demand plus liquidity plus regulatory clarity plus utility, explains why the initial expansion favored established layer-1 tokens like SOL and ADA alongside inflation-hedge plays like PAXG. The inclusion of layer-2 tokens ARB and POL in the second batch suggests OnePay is watching ecosystem maturity as a listing signal.
OnePay operates under money transmission licenses through its Zerohash partnership rather than as a registered crypto exchange, which shapes what assets can be offered. The regulatory environment under SEC Chair Paul Atkins has facilitated this kind of "super-app" crypto integration within compliant fintech platforms, a shift that has also opened the door for legislative efforts like the <a rel="noopener noreferrer nofollow">Congressional moves on crypto tax policy</a>.
Whether OnePay continues adding tokens at this pace or shifts focus to trading features and deeper wallet integration remains unclear. Rojany's emphasis on a "curated set" rather than comprehensive exchange-style listings suggests a measured approach, but the trajectory from two tokens to fifteen in 90 days speaks for itself.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.<a href="https://coinlineup.com/walmart-onepay-crypto-tokens-expansion/" rel="noopener noreferrer nofollow">Read original article on coinlineup.com</a>

Walmart-Owned OnePay Adds More Than 10 Tokens to Its Crypto Service

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