Ethereum

South Korean retail investor capital is fueling Ether’s price momentum and the rise of corporate Ether treasury firms, according to industry insiders, as the world’s second-largest cryptocurrency trades just 7% below its all-time high.
The “only thing” keeping the Ether (<a href="https://cointelegraph.com/ethereum-price" rel="noopener noreferrer nofollow">ETH</a>) price and Ether treasury companies at their current levels is about $6 billion worth of Korean retail capital, according to Samson Mow, CEO of Bitcoin technology company Jan3.
“ETH influencers have been flying to South Korea just to market to retail. These investors have zero idea about the ETHBTC chart and think they’re buying the next Strategy play,” said Mow in a Monday X <a href="https://x.com/Excellion/status/1974952189161521413" rel="noopener noreferrer nofollow" target="_blank">post</a>, warning that this “won’t end well.”
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 <img src="https://s3.cointelegraph.com/uploads/2025-10/0199b9b0-eae4-71cb-91de-8fad45de7268" title="" alt="Korean retail capital driving Ether price, treasury demand: Samson Mow">
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 Source: <a href="https://x.com/Excellion/status/1974952189161521413" rel="noopener noreferrer nofollow" target="_blank">Samson Mow</a>
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Upbit and Bithumb are the two main centralized exchanges (CEXs) used by South Korean retail traders.
Looking at futures data, Upbit ranked as the 10th largest CEX in terms of Ether futures trading, with $1.29 billion worth of trading volume over the past week, according to CoinGlass <a href="https://www.coinglass.com/currencies/ETH" rel="noopener noreferrer nofollow" target="_blank">data</a>.
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 <img src="https://s3.cointelegraph.com/uploads/2025-10/0199b9b0-ed57-72d4-bf88-35d720c7aa79" title="" alt="Korean retail capital driving Ether price, treasury demand: Samson Mow">
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 CEXs by Ethereum futures trading volume. Source: CoinGlass
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<a href="https://cointelegraph.com/explained/margin-trading-vs-futures-what-are-the-differences" rel="noopener noreferrer nofollow">Crypto futures trading</a> usually exceeds the volume of spot trading and thus has a higher impact on the underlying asset’s price.
Related: <a href="https://cointelegraph.com/news/japan-new-pm-boon-risk-assets-crypto-markets" rel="noopener noreferrer nofollow">Japan’s new PM may be a boon for risk assets, crypto markets</a>
<h2 id="ether-s-kimchi-premium-signals-growing-korean-retail-investor-engagement">Ether’s “Kimchi premium” signals growing Korean retail investor engagement</h2>
Ether’s “<a href="https://cointelegraph.com/news/bitcoin-5k-kimchi-premium-returns-while-gold-prices-surge-in-korea" rel="noopener noreferrer nofollow">Kimchi premium</a>,” when the price of a cryptocurrency is higher on South Korean exchanges than on other exchanges, also signals growing demand from Korean retail investors.
Ether’s Kimchi premium rose to 1.93 on Sunday, up from -2.06 on July 16, when Ether traded below $2,959, according to blockchain data platform <a href="https://cryptoquant.com/asset/eth/chart/market-data/korea-premium-index?window=DAY&amp;sma=0&amp;ema=0&amp;priceScale=log&amp;metricScale=linear&amp;chartStyle=line" rel="noopener noreferrer nofollow" target="_blank">CryptoQuant</a>.
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 <img src="https://s3.cointelegraph.com/uploads/2025-10/0199b9b0-efdc-7502-986a-52afba5300f3" title="" alt="Korean retail capital driving Ether price, treasury demand: Samson Mow">
 <figcaption style="text-align: center;">
 Ethereum: Korea Premium Index, year-to-date chart. Source: <a href="https://cryptoquant.com/asset/eth/chart/market-data/korea-premium-index?window=DAY&amp;sma=0&amp;ema=0&amp;priceScale=log&amp;metricScale=linear&amp;chartStyle=line" rel="noopener noreferrer nofollow" target="https://cryptoquant.com/asset/eth/chart/market-data/korea-premium-index?window=DAY&amp;sma=0&amp;ema=0&amp;priceScale=log&amp;metricScale=linear&amp;chartStyle=line">CryptoQuant</a>
 </figcaption>
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This indicator measures the price gap for Ether between South Korean exchanges and others.
Korean retail investors are significant participants in the crypto market, as reflected by Ether’s kimchi premium, according to Marcin Kazmierczak, co-founder of blockchain oracle firm RedStone.
However, Kazmierczak said this represents only a fraction of Ether’s overall momentum.
<blockquote>
 “Characterizing them as the primary support for Ethereum significantly understates the network’s diverse global capital base, which includes substantial US institutional investment through ETFs, corporate treasuries, and the vast DeFi ecosystem that relies on ETH.”
</blockquote>
Kazmierczak added that Ethereum’s strength lies in its “borderless nature,” combining Korean retail and global institutional participation.
Related: <a href="https://cointelegraph.com/news/aging-wealth-fuels-crypto-demand-until-2100" rel="noopener noreferrer nofollow">Aging boomers and global wealth seen boosting crypto until 2100</a>
Mow’s insights come as many other industry watchers have questioned the sustainability of Ether treasury firms.
In September, Mechanism Capital founder Andrew Kang criticized BitMine founder Tom Lee’s Ether thesis, arguing that it overstated Ether’s value accrual from stablecoins and real-world asset (RWA) tokenization.
<figure>
 <img src="https://s3.cointelegraph.com/uploads/2025-10/0199b9b0-f223-7daa-a3fe-65ad9c719d66" title="" alt="Korean retail capital driving Ether price, treasury demand: Samson Mow">
 <figcaption style="text-align: center;">
 Source: <a href="https://x.com/Rewkang/status/1970782770805813392" rel="noopener noreferrer nofollow" target="_blank">Andrew Kang</a>
 </figcaption>
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“Ethereum’s valuation comes primarily from financial illiteracy. Which, to be fair, can create a decently large market cap,” said Kang in a Sept. 24 X <a href="https://x.com/Rewkang/status/1970782770805813392" rel="noopener noreferrer nofollow" target="_blank">post</a>, adding that “the valuation that can be derived from financial illiteracy is not infinite.”
While “broader macro liquidity” has maintained Ether’s price momentum, it needs “major organizational change” to save it from “indefinite underperformance,” Kang said.
Magazine: <a href="https://cointelegraph.com/magazine/metaverse-korea-3ac-terra-crypto-xrp-asia-express/" rel="noopener noreferrer nofollow">Low users, sex predators kill Korean metaverses, 3AC sues Terra</a>

Korean retail capital driving Ether price, treasury demand: Samson Mow

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