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Nasdaq-listed SRM Entertainment is set to launch a Tron corporate treasury of up to $210 million and change its name to Tron Inc., the company announced on Monday.
<a href="https://www.globenewswire.com/news-release/2025/06/16/3099827/0/en/SRM-Launches-TRON-Treasury-Strategy-with-100-000-000-Equity-Investment.html" rel="noopener noreferrer nofollow" target="_blank">According</a> to the announcement, SRM entered a securities purchase agreement with a private investor for a $100 million equity investment to fund its Tron (<a href="/tron-price-index" rel="noopener noreferrer">TRX</a>) treasury strategy. Tron founder Justin Sun will join the company as an adviser.
As part of the deal, SRM Entertainment will issue 100,000 shares of its Series B convertible preferred stock. This stock can be converted into a total of 200 million shares of common stock at a conversion price of $0.50 per share, and 220 million warrants to acquire up to an aggregate of 220 million shares of common stock at an exercise price of $0.50 per share.
“The strategic investment, valued at $210,000,000 upon full exercise of the warrants, enables SRM to build a substantial TRON Treasury Strategy,” the company said. Dominari Securities, the bank that structured the deal, <a href="https://www.bloomberg.com/news/articles/2025-05-19/how-donald-trump-jr-eric-trump-could-make-millions-from-dominari-shares" rel="noopener noreferrer nofollow" target="_blank">reportedly</a> has ties to the family of US President Donald Trump. The FT <a href="https://www.ft.com/content/13a6cead-af71-4811-9b90-553f233ac45f" rel="noopener noreferrer nofollow" target="_blank">reported</a> that Trump’s son, Eric Trump, is expected to take a role at the newly rebranded firm.
Related: <a href="https://cointelegraph.com/news/blockchain-group-raise-340m-bitcoin-treasury" rel="noopener noreferrer nofollow" target="_self">The Blockchain Group to raise $340M for Bitcoin treasury</a>
<h2 id="tron-inc-eyes-staking-and-dividend-strategy">Tron Inc. eyes staking and dividend strategy</h2>
Tron Inc. plans to implement a dividend policy after implementing a TRX staking program with company assets. In the announcement, Justin Sun, founder of Tron, said blockchains and stablecoins are seeing increasing real-world usage. He added:
<blockquote>
 “With over 310 million international user accounts and average daily transactions YTD [year-to-date] exceeding $20 billion, TRON strives to be the protocol of choice for onchain settlement serving the mass populations worldwide.“
</blockquote>
The announcement follows data from mid-May showing that stablecoin issuer Tether minted another $1 billion in USDT tokens on the Tron network, pushing its authorized USDT <a href="https://cointelegraph.com/news/tether-1b-usdt-tron-authorized-supply-surpasses-ethereum" rel="noopener noreferrer nofollow" target="_self">supply beyond that of Ethereum</a>.
Related: <a href="https://cointelegraph.com/news/trump-media-bitcoin-treasury-registration-effective-us-sec" rel="noopener noreferrer nofollow" target="https://cointelegraph.com/news/trump-media-bitcoin-treasury-registration-effective-us-sec">Trump Media’s Bitcoin treasury registration ‘declared effective’ by SEC</a>
<h2 id="us-regulators-bury-the-hatchet">US regulators bury the hatchet</h2>
The development comes amid a regulatory thaw between the US Securities and Exchange Commission and Sun. In an amended suit against Sun, the SEC claimed <a href="https://cointelegraph.com/news/sec-refiles-tron-suit-says-justin-sun-traveled-extensively-usa" rel="noopener noreferrer nofollow" target="_self">the Tron founder “traveled extensively” throughout the country</a>, giving it jurisdiction.
In late February, the SEC and Sun <a href="https://cointelegraph.com/news/sec-asks-stay-case-justin-sun-potential-resolution" rel="noopener noreferrer nofollow">requested that a federal court pause the regulator’s case</a>&nbsp;against Sun to facilitate settlement talks. In April, he <a href="https://cointelegraph.com/news/justin-sun-attend-trump-dinner-with-memecoin-backers" rel="noopener noreferrer nofollow" target="_self">revealed that he owns</a> the wallet that purchased the largest share of Trump’s official memecoin, qualifying him for a dinner and reception with the US president.<iframe width="100%" height="315" src="https://www.youtube.com/embed/suMyYsRjVzM?start=" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen loading="lazy" sandbox="allow-scripts allow-same-origin allow-popups allow-forms"></iframe>
Magazine: <a href="https://cointelegraph.com/magazine/older-investors-risking-everything-crypto-funded-retirement/" rel="noopener noreferrer nofollow" target="_self">Older investors are risking everything for a crypto-funded retirement</a>

SRM to build $210M TRX treasury, rebrand as Tron Inc. with Justin Sun as adviser

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