The Sandbox

Adidas

when

Collector

McDonald’s is bullish on Doodles, the media franchise that began as a non-fungible token (NFT) project. “McCafé x Doodles Holiday cups coming 11/18,” McDonald’s and Doodles have both confirmed in recent <a data-ct-non-breakable="null" href="https://x.com/McDonalds/status/1856374471537635332" rel="nofollow noopener" target="_blank" text="null" title="https://x.com/McDonalds/status/1856374471537635332">posts</a> on X.
<h2 id="mcdonald-s-hooks-up-with-change-agent">McDonald’s hooks up with change agent</h2>
According to the advertising trade press, the McDonald’s-Doodles campaign is called “GM Spread Joy.” It will feature limited-edition McCafé cups with Doodles-inspired artwork and a chance to win digital wearables and animated content accessible on the McDonald’s app. The McDonald’s app will create a “pack ripping experience” that mimics collectible card sets.
The campaign is being supported by #GMSpreadJoy social media challenges on TikTok and Instagram as well. McDonald’s chief marketing officer Tariq Hassan <a data-ct-non-breakable="null" href="https://www.marketingdive.com/news/mcdonalds-doodles-holiday-cup-digital-collectible-campaign/732869/" rel="null" target="null" text="null" title="null">said</a> in a statement:
<blockquote>
 “Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets —&nbsp;an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the U.S.”
</blockquote>
<figure>
 <img alt="McDonald’s partners with Doodles for collector cups, online promotion" src="https://s3.cointelegraph.com/uploads/2024-11/01932c21-222d-7adb-a4e9-9e488009f764" title="">
 <figcaption style="text-align: center;">
 Source: <a data-ct-non-breakable="null" href="https://x.com/McDonalds/status/1856374471537635332" rel="nofollow noopener" target="_blank" text="null" title="https://x.com/McDonalds/status/1856374471537635332">McDonald’s</a>
 </figcaption>
</figure>
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/mcdonalds-debuts-mcnuggets-land-the-sandbox" rel="null" target="null" text="null" title="null">McDonald’s debuts McNuggets Land in The Sandbox</a>
<h2 id="a-sweet-life-after-the-nft-boom">A sweet life after the NFT boom</h2>
McDonald’s posted a rather cryptic animation on its X account on Nov. 12. It was quickly recognized as a reference to Doodles, causing sales of Doodles NFTs to surge.
“The Doodles community is about to get a lot bigger,” Doodles said when it reposted McDonald’s next X post. It is good timing for Doodles, which released the first Doodles animated film,&nbsp;Dullsville and the Doodleverse, on Sept. 13.
<figure>
 <img alt="McDonald’s partners with Doodles for collector cups, online promotion" src="https://s3.cointelegraph.com/uploads/2024-11/01932c22-d01a-7d43-81ac-7808ba198254" title="">
 <figcaption style="text-align: center;">
 Source: <a data-ct-non-breakable="null" href="https://x.com/doodles/status/1857062234037358869" rel="nofollow noopener" target="_blank" text="null" title="https://x.com/doodles/status/1857062234037358869">Doodles</a>
 </figcaption>
</figure>
Doodles NFTs debuted on OpenSeas in October 2021 and quickly became a top seller. Its NFTs are still available on the site for prices ranging from 2.85 Ether (<a data-ct-non-breakable="null" href="https://cointelegraph.com/ethereum-price" rel="null" target="null" text="null" title="null">ETH</a>) to 299 ETH.
By mid-June 2022, Doodles had generated over $500,000 in secondary sales when popular musician Pharrell Williams would <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/nifty-news-apecoin-no-longer-going-bananas-pharrell-touts-doodles-and-more" rel="null" target="null" text="null" title="null">join the project as</a> chief brand officer. Williams’ music, along with the voices of rappers Lil Wayne, Coi Leray and Lil Yachty, appears in the new film.
<figure>
 <img alt="McDonald’s partners with Doodles for collector cups, online promotion" src="https://s3.cointelegraph.com/uploads/2024-11/01932c24-4e52-72d2-99cf-bfb6171be465" title="">
 <figcaption style="text-align: center;">
 Doodles sales Nov. 8 to Nov. 14. Source: <a data-ct-non-breakable="null" href="https://www.coingecko.com/en/nft/doodles-official" rel="nofollow noopener" target="_blank" text="null" title="https://www.coingecko.com/en/nft/doodles-official">CoinGecko</a>
 </figcaption>
</figure>
Doodles <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/nft-creator-doodles-raises-54m-in-funding-at-704m-valuation" rel="null" target="null" text="null" title="null">held a funding round</a> in September 2022 and established a valuation of $704 million. In March 2023, it <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/nifty-news-doodles-no-longer-an-nft-project-playboy-bares-all-on-nft-earnings-and-more" rel="null" target="null" text="null" title="null">announced a reorientation</a> from NFT project to media franchise. It has also entered into deals with Arizona Iced Tea, Adidas and footwear brand Crocs.
Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/nfts-nightclubs-nftstatistics-nft-collector/" rel="null" target="null" text="null" title="null">NFTs are like nightclubs, crypto is a volatile religion: NFTStats, NFT Collector</a>
&nbsp;

McDonald’s partners with Doodles for collector cups, online promotion

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