Ethereum

Solana

Read

Hong Kong-based crypto exchange OSL is set to rebrand as part of its global expansion plans.
In a press release shared with crypto.news, OSL announced a partnership with Pentagram, a multinational design consultancy, to lead a “strategic brand refresh” in a bid to help OSL reach broader markets as it continues to scale its services within the digital asset space.
Pentagram, known for its work with brands such as Citibank, Mastercard, Reddit, and Slack, brings over 50 years of experience in creating brand identities. The consultancy will support OSL in creating a brand presence that stands out in a competitive market while engaging more effectively with its target audience.
Although specific details of the changes remain under wraps, Jack Tan, Chief Marketing Officer of OSL, described the collaboration as the “creative force” needed to amplify the company’s global presence, envisioning the partnership as a catalyst to “spark fresh ideas” and forge deeper connections with a wider audience.
OSL is one of only two licensed digital asset exchanges in Hong Kong, having <a href="https://crypto.news/digital-trading-platform-osl-hong-kong-securities-regulator/" target="_blank" rel="noopener noreferrer nofollow">received</a> its license from the <a href="https://crypto.news/hong-kong-sfc-to-carry-out-onsite-inspections-for-crypto-license-applicants/" target="_blank" rel="noopener noreferrer nofollow">Securities and Futures Commission</a> in December 2020. Beyond being the first licensed crypto exchange in the region, OSL also broke new ground as the first crypto firm to <a href="https://osl.com/media-coverage/osl-exchange-joins-msci-hong-kong-index/" target="_blank" rel="noopener noreferrer nofollow">join</a> MSCI Hong Kong’s market-cap weighted index, a prestigious list of the region’s leading companies.
You might also like: <a rel="noopener noreferrer nofollow" href="https://crypto.news/hong-kongs-sfc-warns-against-impersonators-of-osl-digital-hskex/"> Hong Kong’s SFC warns against impersonators of OSL Digital, HSKEX </a>
This rebranding comes after a March <a href="https://crypto.news/osl-completes-first-transaction-of-tokenized-ubs-warrant-on-ethereum/" target="_blank" rel="noopener noreferrer nofollow">warning</a> from the SFC about fraudulent websites impersonating the crypto exchanges in Hong Kong. The SFC warned the public on March 4 about suspicious websites mimicking OSL Digital Securities Limited and another platform, HSKEX, which falsely claimed to represent Hash Blockchain Limited.
The fake websites were flagged on the SFC’s Suspicious Virtual Asset Trading Platforms Alert List following reports from users who faced difficulties withdrawing funds.
As part of its ongoing expansion, OSL <a href="https://osl.com/press-release/sol-listed-trade-osl-token-fast-convenient/" target="_blank" rel="noopener noreferrer nofollow">recently added</a> the Solana network’s <a href="https://crypto.news/price/solana/" target="_blank" rel="noopener noreferrer nofollow">SOL </a>token to its offerings for professional investors, dilating its range of supported digital assets.
Read more: <a rel="noopener noreferrer nofollow" href="https://crypto.news/osl-completes-first-transaction-of-tokenized-ubs-warrant-on-ethereum/"> OSL completes first transaction of tokenized UBS warrant on Ethereum </a>

Hong Kong’s licensed crypto platform OSL set for brand overhaul

crypto.news

Other articles published on Sep 12, 2024

Why The Crypto Market Is Booming Today!

Deutsche Bank Announces Survey Results! Surprising Figures Predicted for Bitcoin (BTC) Price by t...

Vitalik Buterin Introduces Stricter Standards for Layer-2 Solutions

US House Republicans probe SEC’s Gensler on political hiring claims

Analyst Justin Bennett Highlights Bitcoin’s Potential Shift in Cycle Patterns

Sonic Blockchain Targets $11T Unsecured Lending Market With Credit Scores for Digital Wallets

Join our free newsletter for daily crypto updates!