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Consensys, in collaboration with Robinhood, announced the integration of Robinhood Connect with MetaMask.
This <a href="https://consensys.io/blog/metamask-and-robinhood-connect-integrate-to-make-it-easier-to-access-web3?utm_source=metamask&amp;utm_medium=organicsocial&amp;utm_campaign=robinhood-buy-announcement_content" data-type="link" data-id="https://consensys.io/blog/metamask-and-robinhood-connect-integrate-to-make-it-easier-to-access-web3?utm_source=metamask&amp;utm_medium=organicsocial&amp;utm_campaign=robinhood-buy-announcement_content" target="_blank" rel="noopener noreferrer nofollow">integration</a> allows users to purchase cryptocurrencies through Robinhood’s order engine within MetaMask’s Buy Crypto feature, aiming to facilitate easier access to web3 technologies.
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 Hello <a href="https://twitter.com/RobinhoodApp?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">@RobinhoodApp</a> customers 👋! We’re happy to announce that US users will now be able to buy and transfer crypto on MetaMask with Robinhood Connect. Click below to read more about the integration: <a href="https://t.co/A5FoL9EBrq" target="_blank" rel="noopener noreferrer nofollow">https://t.co/A5FoL9EBrq</a>— MetaMask 🦊🫰 (@MetaMask) <a href="https://twitter.com/MetaMask/status/1754885148242321588?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">February 6, 2024</a>
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This partnership merges the capabilities of two entities in the web3 and fintech spaces, providing <a href="https://crypto.news/tag/robinhood/" data-type="link" data-id="https://crypto.news/tag/robinhood/" rel="noopener noreferrer nofollow">Robinhood</a> users with a direct path to buy <a href="https://crypto.news/market-cap/" data-type="link" data-id="https://crypto.news/market-cap/" rel="noopener noreferrer nofollow">cryptocurrency</a> via MetaMask’s buy crypto aggregator. The <a href="https://metamask.io/news/latest/how-to-buy-crypto-in-portfolio-dapp-for-a-simple-experience/" data-type="link" data-id="https://metamask.io/news/latest/how-to-buy-crypto-in-portfolio-dapp-for-a-simple-experience/" target="_blank" rel="noopener noreferrer nofollow">aggregator</a> compiles crypto purchasing options from various providers, catering to users who prefer self-custody of their digital assets.
“The integration between MetaMask and Robinhood is an exciting step in our shared commitment to reduce friction for users seeking access to a self-custodial option,” said Lorenzo Santos, Senior Product Manager at Consensys.
You might also like: <a href="https://crypto.news/robinhood-opens-all-11-spot-bitcoin-etfs-for-trading/" rel="noopener noreferrer nofollow"> Robinhood opens all 11 spot Bitcoin ETFs for trading </a>
“At Robinhood, it’s our mission to reduce friction wherever possible to increase adoption of web3,” said Seong Lee, Head of Product at Robinhood Crypto.
The announcement aligns with the findings of a 2023 <a href="https://consensys.io/insight-report/web3-and-crypto-global-survey-2023#03-identity-on-the-internet" data-type="link" data-id="https://consensys.io/insight-report/web3-and-crypto-global-survey-2023#03-identity-on-the-internet" target="_blank" rel="noopener noreferrer nofollow">global</a> Consensys survey involving over 15,000 participants. The survey highlighted a shift in user behavior towards more active engagement and control over online identities and content creation.
It also identified the complexity of web3 technology as a barrier to entry into the crypto ecosystem for some users. The integration between <a href="https://crypto.news/tag/metamask/" data-type="link" data-id="https://crypto.news/tag/metamask/" rel="noopener noreferrer nofollow">MetaMask</a> and Robinhood addresses these findings by simplifying the process of purchasing and using cryptocurrencies, aiming to make the web3 space more accessible to a broader audience.
Read more: <a href="https://crypto.news/metamask-expands-global-reach-with-new-partnerships-in-six-countries/" rel="noopener noreferrer nofollow"> MetaMask expands global reach with new partnerships in six countries </a>

Consensys, Robinhood announce MetaMask integration to simplify crypto purchases

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