TE-FOOD

Companies working in any sector are regularly announcing partnerships and new initiatives. But often, there is a long silence after such announcements. We try to break down why does that happen. Companies are usually partnering for two reasons: 1. For a specific purpose - for example, a joint application for a tender or a grant. 2. For general purpose - to create a joint product, or to extend their product offering for future opportunities. When they sign the partnership documents, they often announce it to their followers / shareholders. Then the work begins to make something of it. But more often than not, there are obstacles in the road. For both type of partnerships, it might turn out that the parties have different concepts regarding the cooperation. This happens often, as the parties don&#39;t work together for a long time before signing such agreement. The real work begins after partnering, and they have a better view of each other&#39;s concepts. And sometimes, these concepts simply don&#39;t match. In case of TE-FOOD, where an actual implementation requires deep understanding of supply chain logistics, or packaging processes, sometimes happened, that the local partner did not have the competence to manage the technical side of a complete implementation. It also happened, that the partner did not really understand beforehand, what a blockchain implementation means for them in regards of data transparency. Many times, in case of specific purpose partnerships, simply the purpose itself does not work out, or takes a very long time. This means the companies are partnering to create a joint application to a tender, or a grant, but they are not winning it. In other cases, the target customer is not ready to implement the partners&#39; solution, so the project becomes dormant for longer periods of time. When companies are partnering for a general purpose, it usually means they want to combine their products / services to achieve new business opportunities. In this case, they usually develop an MVP, which enables them to look out for potential customers. But sometimes, it turns out that the market they can access, is not yet ready for that offering. In other cases, there are quite banal reasons why a partnership gets stuck: the main stakeholder of a partner leaves the company without a motivated successor, or a superior of the partner becomes aware too late what characterics blockchain based transparency means for them and stops the project. In an optimal case, when the partnership is fruitful, and a customer is willing to go forward with a pilot project, the work sometimes takes several months. Then, in case everything is fine, the pilot is launched. But often, customers are careful regarding the public communication of pilots, because they don&#39;t want to burn themselves with any bad news regarding a new technology development. So it happens often, that even if there is a pilot, the solution providers can not announce it publicly. All these potential outcomes happen everywhere in the business world, not just in blockchain. The examples may reveal how fortunate it is, when a partnership brings results, and those can end up in something the companies can announce.

What happens with business partnerships?

TE_FOOD

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