What is My Lovely Planet (MLC)?

Deep Dive

1. Purpose & Value Proposition

My Lovely Planet bridges gaming and environmental activism. Players complete puzzle levels to plant virtual trees, which the project translates into real reforestation via NGO partnerships like Graine de Vie. Over 380,000 trees have been planted as of July 2025 (My Lovely Planet whitepaper). The game shifts from traditional "play-to-earn" to "play-to-impact," prioritizing ecological outcomes over speculative rewards.

2. Tokenomics & Governance

$MLC powers in-game purchases, staking, and governance. Key features:
- Staking Rewards: Players stake $MLC to generate Diamonds (in-game currency), convertible back to tokens after meeting thresholds.
- Environmental Treasury: 15.22% of total supply funds real-world projects, with token holders voting via DAO on allocations (e.g., reforestation vs. clean energy).
- Deflationary Model: 34% of supply burned by 2025, with plans to reduce total tokens from 230M to 100M via buybacks using 2% of in-game revenue (tokenomics update).

3. Ecosystem Fundamentals

The game targets mainstream mobile users with Candy Crush-style puzzles, integrated with Web3 elements:
- AI-Driven Development: Accelerates content creation (e.g., levels, art) to maintain engagement.
- Referral System: Rewards players for inviting friends, but requires progression to Level 20 to prevent abuse.
- Fiat On-Ramps: Players buy $MLC directly via credit cards, lowering entry barriers.

Conclusion

My Lovely Planet redefines gaming as a tool for climate action, leveraging $MLC to align player engagement with environmental stewardship. Its deflationary token model and DAO governance aim to sustain long-term value. As the project scales, can it balance mass-market appeal with meaningful ecological impact?