What is Hooked Protocol (HOOK)?

By CMC AI
26 December 2025 08:18AM (UTC+0)

TLDR

Hooked Protocol (HOOK) is a Web3 education and onboarding platform combining gamified learning, infrastructure tools, and decentralized credentials to simplify blockchain adoption.

  1. Gamified Learning Hub – Uses "Learn & Earn" mechanics via apps like Wild Cash to teach Web3 basics.

  2. Onboarding Infrastructure – Offers wallets, non-transferable credentials (SBTs), and BNB Chain-based storage.

  3. Deflationary Governance Token – HOOK enables platform governance, staking, and gas fees with capped supply.

Deep Dive

1. Purpose & Value Proposition

Hooked aims to bridge Web2 and Web3 by making blockchain education accessible through gamification. Its flagship product, Wild Cash, is a Quiz-to-Earn app with 3M+ monthly users, rewarding learners with crypto for completing lessons. The protocol also targets businesses, offering turnkey solutions to integrate Web3 into their operations, such as AI-powered tutorials and credential systems (Hooked Whitepaper).

2. Technology & Ecosystem

Key tools include:
- Hooked Wallet: A simplified crypto wallet for transactions and storing achievements.
- Soulbound Tokens (SBTs): Non-transferable NFTs that act as Web3 skill certifications.
- Alumni System: Partners like ZenChain and B3 contribute educational content, allowing users to earn project-specific NFTs through quizzes.

The protocol stores data on BNB Chain for transparency and scalability, focusing on low-cost transactions for mass adoption.

3. Tokenomics & Governance

HOOK’s fixed supply of 500M tokens emphasizes scarcity, with utilities including:
- Governance: Voting on platform upgrades.
- Staking Rewards: Incentivizing long-term holding.
- Gas Fees: Used for on-chain activities like minting SBTs.
Token burns from platform fees aim to counter inflation, though circulating supply remains high at ~272M (CoinMarketCap).

Conclusion

Hooked Protocol positions itself as a gateway to Web3, blending education, infrastructure, and community-driven growth. Its success hinges on retaining users through engaging content and expanding partnerships—can it scale its model without diluting educational quality as competition grows?

CMC AI can make mistakes. Not financial advice.