What is Hooked Protocol (HOOK)?

By CMC AI
17 January 2026 10:35AM (UTC+0)

TLDR

Hooked Protocol is a gamified Web3 education ecosystem designed to onboard mainstream users into crypto through immersive learning experiences and social engagement.

  1. Purpose: Onboards users via gamified "Learn & Earn" apps like Wild Cash

  2. Token Utility: HOOK powers governance, platform fees, and exclusive access

  3. Ecosystem: Partners with Web3 projects for credential-based learning

Deep Dive

1. Purpose & Value Proposition

Hooked Protocol solves Web3's steep learning curve by transforming education into interactive experiences. Its flagship app Wild Cash uses quiz-based rewards to teach crypto fundamentals, while ToDaMoon employs livestreamed lessons. The platform has attracted 3M+ monthly active users by lowering entry barriers – particularly in emerging markets where crypto literacy gaps are widest. Unlike traditional e-learning, Hooked integrates social features and tangible incentives to drive engagement.

2. Tokenomics & Governance

HOOK serves multiple functions:
- Governance: Token holders vote on ecosystem proposals
- Gas Fees: Powers transactions within Hooked's infrastructure
- Access Key: Unlocks premium NFTs and partner rewards
- Staking: Generates yield through platform participation rewards

The fixed 500M supply features scheduled emissions and deflationary mechanisms (Hooked Whitepaper). This design aims to align token value with platform adoption while avoiding inflationary pitfalls common in learn-to-earn models.

3. Ecosystem Fundamentals

Hooked's "Alumni System" partners with 70+ projects like ZenChain and InferixGPU to offer domain-specific credentials. Users complete partner quizzes to earn verifiable skill badges, creating a talent pipeline between learners and blockchain ecosystems. Recent AI integrations personalize learning paths while maintaining social features like leaderboards – blending education with community-driven growth.

Conclusion

Hooked Protocol bridges Web2 users to Web3 through play-based learning while building a credentialing layer for blockchain skills. How will its infrastructure evolve to support the next wave of Web3 builders?

CMC AI can make mistakes. Not financial advice.