Latest Hooked Protocol (HOOK) Price Analysis

By CMC AI
20 January 2026 07:13AM (UTC+0)

Why is HOOK’s price up today? (20/01/2026)

TLDR

Hooked Protocol (HOOK) rose 1.17% over the last 24h, contrasting with the broader crypto market's 1.61% drop. This rebound follows a 7-day decline of 8.76%. Key drivers:

  1. Technical rebound – Oversold signals triggered buying near support.

  2. New exchange listing – BitradeX added HOOK/USDT trading.

  3. Partnership momentum – Recent ecosystem integrations boosted sentiment.

Deep Dive

1. Technical Rebound (Bullish Impact)

Overview: HOOK’s price rebounded from oversold conditions, with its 14-day RSI at 40.68 (below 50 = undervalued zone). This followed a 7-day dip of 8.76%, creating a technical bounce opportunity.
What this means: Traders often view sub-40 RSI levels as contrarian entry points, especially after sustained declines. The bounce aligned with support at $0.08367 (July 2025 low), where buying pressure historically emerged.

2. BitradeX Listing (Bullish Impact)

Overview: BitradeX launched HOOK/USDT spot trading on July 21, 2025, expanding access for new investors.
What this means: New exchange listings typically increase liquidity and visibility, attracting short-term speculative demand. This contributed to the price uptick despite older timing, as HOOK’s low turnover (0.57) makes it sensitive to liquidity changes.

3. Ecosystem Momentum (Neutral Impact)

Overview: HOOK’s August 2025 partnerships (e.g., Codatta, ZenChain) for its Web3 education platform fueled residual optimism.
What this means: While not immediate catalysts, these integrations reinforce HOOK’s use case for onboarding users to Web3, potentially stabilizing investor sentiment during dips. The impact remains muted without recent announcements.

Conclusion

HOOK’s gain reflects technical buying and residual positivity from exchange/partnership developments, though low volume (-42.3%) signals cautious participation.
Key watch: Can HOOK sustain above its 7-day SMA ($0.039) to confirm bullish momentum?

Why is HOOK’s price down today? (19/01/2026)

TLDR

Hooked Protocol (HOOK) fell 13.25% over the last 24h, underperforming the broader crypto market (-2.59%). Here are the main factors:

  1. Broader market pullback – Crypto-wide risk-off shift dragged altcoins lower

  2. Elevated selling pressure – Volume surged 43.93% as traders exited positions

  3. Technical breakdown – Price rejected at key resistance levels

  4. Market-Wide Risk Aversion (Bearish Impact)

  5. Elevated Selling Pressure (Bearish Impact)

  6. Technical Resistance Hold (Bearish Impact)

Deep Dive

1. Market-Wide Risk Aversion (Bearish Impact)

Overview: The global crypto market cap fell 2.59% in the last 24 hours, with the Fear & Greed Index dropping to 45 (Neutral) from 49 yesterday. Bitcoin dominance rose to 59.13% as capital rotated away from riskier assets.
What this means: HOOK, as a mid-cap altcoin, faced amplified selling pressure during this risk-off shift. Its 90-day correlation with BTC is 0.78, meaning it typically moves with Bitcoin but fell 5.3× harder than BTC’s -2.5% drop.
What to look out for: BTC dominance holding above 58% could prolong altcoin weakness.

2. Elevated Selling Pressure (Bearish Impact)

Overview: HOOK’s 24h trading volume surged 43.93% to $8.85M while its price fell – a classic distribution pattern. The turnover ratio (volume/market cap) hit 0.904, signaling high liquidity stress.
What this means: Such volume spikes during downturns typically indicate panic selling or whale exits. The lack of major news suggests this was momentum-driven liquidation.
What to look out for: Sustained volume above $7M with price stabilization would signal seller exhaustion.

3. Technical Resistance Hold (Bearish Impact)

Overview: HOOK’s 200-day EMA sits at $0.0787 (123% above current price), while RSI (14) at 47.37 shows no oversold signal. It recently rejected at the $0.1018 resistance level.
What this means: The failed breakout triggered algorithmic selling. With MACD showing a weak bullish crossover but price below all major moving averages, the technical structure favors bears.
What to look out for: A close above the 50-day SMA ($0.0385) could signal reversal potential.

Conclusion

HOOK’s drop reflects crypto-wide de-risking amplified by its technical weakness and high liquidity stress.
Key watch: Can HOOK hold the $0.0330–0.0350 support zone during Tuesday’s Asian trading session?

CMC AI can make mistakes. Not financial advice.