What is Fleek (FLK)?

Deep Dive

1. Purpose & Value Proposition

Fleek targets the disconnect between content creation and value capture in traditional social media. Its AI tools let users generate videos, images, and interactive posts via prompts, while its “Proof of Vibes” model converts likes, remixes, and shares into tangible rewards. For example, remixing a post credits the original creator with a share of earnings, creating a circular economy (Fleek).

2. Technology Stack

The platform runs on a hybrid architecture:

• AI Layer: Generative models for content creation and enhancement (e.g., animating static images).
• Blockchain Layer: Built on Base (an Ethereum L2), it handles Creator Token issuance and transaction settlements.
• Edge Network: Distributes content across 1,000+ global nodes to reduce latency, integrating decentralized storage solutions.

3. Tokenomics & Creator Economies

Every new Fleek account automatically mints a Creator Token with fixed supply and distribution rules. These tokens gain value through user engagement (tips, remixes) and external partnerships. FLK, the platform’s native token, facilitates transactions, governance, and rewards—such as the 10M FLK airdrop to early creators.

Conclusion

Fleek reimagines social media by merging AI creativity with blockchain-based ownership, letting creators monetize influence directly. Its edge infrastructure ensures scalability, while Creator Tokens introduce a novel “micro-economy” model.

Can Fleek’s tokenized engagement model sustainably compete with centralized platforms’ network effects?