Latest DeepBook Protocol (DEEP) Price Analysis

By CMC AI
25 January 2026 11:37PM (UTC+0)

Why is DEEP’s price down today? (25/01/2026)

TLDR

DeepBook Protocol (DEEP) fell 7.51% over the last 24h to $0.0376, underperforming the broader crypto market's 3.32% decline. The drop extends a weak 7-day trend (–18.29%) and appears driven by a combination of bearish technical momentum and renewed selling pressure following a key exchange's restoration of full liquidity access. Here are the main factors:

  1. Technical Downtrend Intact – Key indicators like the MACD and RSI signal sustained selling momentum, with price trading below all major moving averages.

  2. Exchange Liquidity Unlocked – Upbit's resumption of SUI network deposits/withdrawals on 15 January 2026 likely enabled trapped holders to sell, adding downward pressure.

Deep Dive

1. Technical Downtrend (Bearish Impact)

Overview: DEEP's price action remains firmly bearish on multiple timeframes. The 7-day Simple Moving Average (SMA) at $0.0409 and 30-day SMA at $0.0434 both sit well above the current price, confirming the downtrend. The MACD histogram is negative at –0.0013345, indicating bearish momentum is accelerating. The 14-day RSI at 45.2 is neutral but points downward, suggesting no immediate oversold relief.

What this means: When price trades below all major moving averages, it signals a lack of buyer conviction and often triggers algorithmic and momentum selling. The negative MACD reinforces that sellers are in control, making short-term bounces difficult to sustain. Until DEEP reclaims a key average like the 7-day SMA ($0.0409), the path of least resistance remains down.

What to look out for: Watch if the price can hold the recent swing low of $0.033986; a break below could trigger another leg down toward the 200-day SMA at $0.099062 (a key long-term support).

2. Exchange Liquidity Restoration (Bearish Impact)

Overview: Leading South Korean exchange Upbit resumed deposit and withdrawal services for all SUI network assets, including DEEP, on 15 January 2026 after scheduled maintenance. This restored full liquidity access for a significant regional trading base.

What this means: Prior to this, some DEEP holders on Upbit may have been unable to move or sell their tokens. The resumption likely unlocked pent-up selling pressure, contributing to the 24-hour decline. This is a classic "sell the news" reaction following improved accessibility, as traders often exit positions once liquidity constraints are removed. The timing aligns with DEEP appearing among the day's top DeFi losers on 20 January 2026, as noted by WHISPR.

What to look out for: Monitor DEEP's trading volume on Upbit and other Korean platforms over the next 48 hours; a sustained high volume could indicate the selling flush is continuing.

Conclusion

DEEP's 24-hour decline stems from a combination of persistent technical weakness and a liquidity-driven sell-off after Upbit restored access. For holders, this suggests the token remains in a corrective phase until it can break above key resistance levels like the 7-day SMA at $0.0409.

Key watch: Can DEEP defend the $0.034 support level, or will increased selling volume push it toward the next Fibonacci retracement at $0.03961?

Why is DEEP’s price up today? (24/01/2026)

TLDR

DeepBook Protocol (DEEP) rose 2.93% over the last 24h to $0.0411, outperforming a nearly flat overall crypto market (+0.085%). This coin-specific gain appears driven by positive sentiment around a major protocol upgrade and sustained social media buzz highlighting its growing role as Sui’s core liquidity layer. Here are the main factors:

  1. Major Feature Launch – A detailed news article on January 22, 2026, highlighted DeepBook’s live margin trading on Sui, projecting a 200–300% volume surge and reinforcing its infrastructure status.

  2. Strong Social Sentiment – Influential accounts, including Kyle Chassé, recently framed DeepBook as Sui’s “backbone,” citing over $15M daily volume and 20+ integrated apps, boosting retail and speculative interest.

  3. Healthy Development Activity – DeepBook ranks second in DeFi for GitHub activity, signaling ongoing improvements and reducing perceived scam risk, which supports longer-term holder confidence.

Deep Dive

1. Margin Trading Launch (Bullish Impact)

Overview: On January 22, 2026, a high-quality article (BitcoinWorld) detailed DeepBook’s activation of native margin trading on the Sui Network. The upgrade, launched in March 2025, transforms the protocol from a spot order book into a comprehensive DeFi solution offering up to 10x leverage, isolated positions, and sub‑400ms settlement. Analysts cited in the piece project a 200–300% increase in protocol volume within the first quarter post‑launch.

What this means: The introduction of leverage trading directly expands DeepBook’s addressable market, attracting more sophisticated traders and capital. Higher projected volume implies greater fee accrual for the protocol, which should increase demand for the DEEP token used for fee discounts and staking. This news, published just two days ago, likely triggered fresh buying from traders anticipating accelerated adoption and revenue growth.

What to look out for: Monitor DeepBook’s actual daily trading volume over the next few weeks against the $15–16M baseline cited in social posts to see if the projected surge materializes.

2. Social Media & Narrative Momentum (Bullish Impact)

Overview: Throughout January 2026, prominent crypto accounts have consistently amplified DeepBook’s narrative. On January 9, Kyle Chassé (@Kylechasse) tweeted that DeepBook “just became the backbone of $SUI,” noting over $15M daily volume, 20+ integrated applications, and a 2026 roadmap featuring gasless transactions. Earlier, on January 15, DEEP was listed among the day’s top DeFi gainers (+8.90%) by WHISPR News.

What this means: Social media amplification shapes retail sentiment and can drive short‑term speculative inflows. Framing DeepBook as “institutional grade infrastructure” and Sui’s “price discovery engine” elevates its perceived strategic value within the ecosystem, encouraging both new buyers and existing holders to hold rather than sell. The alignment of this narrative with the recent feature launch creates a cohesive bullish story that likely contributed to the 24‑hour price bump.

What to look out for: Watch for sustained social engagement and any new announcements from the official DeepBook account (@DeepBookonSui) regarding roadmap progress or partnership integrations.

3. Technical & On‑Chain Backdrop (Mixed Impact)

Overview: Technically, DEEP’s 24‑hour gain occurred while its 7‑day RSI (39.16) and 14‑day RSI (44.94) remain in neutral territory, avoiding overbought conditions. The price currently sits above the daily pivot point ($0.040799) but below the 30‑day simple moving average ($0.043202), indicating a tentative rebound within a longer‑term downtrend. On‑chain, DeepBook maintains high development activity, ranking second only to Chainlink in Santiment’s DeFi GitHub metrics.

What this means: The neutral RSI suggests room for further upside without immediate mean‑reversion pressure. However, the price still faces overhead resistance from the 30‑day SMA, which could cap near‑term advances. The strong development activity is a fundamental positive—it signals committed builders and reduces the risk of abandonment, which supports holder conviction during volatile periods. This backdrop allowed the positive news flow to translate into a price increase without being counteracted by overextended technicals.

What to look out for: A sustained move above the 30‑day SMA ($0.0432) would signal a stronger shift in momentum; failure to hold the pivot point ($0.0408) could see a retest of recent lows near $0.034.

Conclusion

DEEP’s 24‑hour rise stems primarily from the combination of a concrete protocol upgrade (margin trading) and reinforcing social media narratives that highlight its infrastructure role within the rapidly growing Sui ecosystem. For a typical holder, this suggests that near‑term price action is being driven by developments‑based optimism rather than broad market moves, though the token remains in a longer‑term recovery phase after a steep decline from its 2025 highs.

Key watch: Will DeepBook’s actual trading volume over the next week approach the projected 200–300% increase, confirming the upgrade’s adoption impact?

CMC AI can make mistakes. Not financial advice.