Latest Cookie DAO (COOKIE) Price Analysis

By CMC AI
21 January 2026 11:36AM (UTC+0)

TLDR

Cookie DAO (COOKIE) rose 0.87% in the last 24h, a rebound against the broader crypto market's 2.29% drop. This comes after steep weekly losses (34.18%) driven by X's ban on InfoFi apps. Key factors:

  1. Oversold Bounce: RSI near 21 signals extreme oversold conditions, attracting short-term buyers.

  2. Market Volume Surge: Crypto-wide spot volume jumped 78.92%, possibly including COOKIE bargain hunting.

  3. Lack of New Catalysts: No positive news offsets the Jan 15 InfoFi ban impact, limiting upside.

1. Oversold Technicals (Bullish Impact)

Overview: COOKIE's 7-day RSI hit 21.27, deep in oversold territory (<30 typically indicates an asset is undervalued), which often triggers short-term bounces as traders buy the dip. The token's price had dropped 34.18% over the week prior, creating conditions for a technical rebound.
What this means: This reflects market mechanics rather than improved fundamentals. Oversold RSI readings can signal exhaustion in selling pressure, prompting tactical entries. However, without supportive news, such moves may be short-lived.

2. Market-Wide Activity Spike (Mixed Impact)

Overview: Crypto spot trading volume surged 78.92% in 24h, per CoinMarketCap. COOKIE's volume rose 11.56% to $5.15M, suggesting it participated in this liquidity wave.
What this means: Broader market dynamics amplified COOKIE’s move. While rising volume confirms trader interest, it doesn’t imply sustained recovery—especially with COOKIE’s turnover ratio (volume/market cap) at 0.26, signaling thin liquidity.

3. Fundamental Headwids Remain (Bearish Impact)

Overview: X’s Jan 15 ban on InfoFi apps forced COOKIE to shut down its Snaps rewards program, a core utility. No new partnerships or token burns have been announced since.
What this means: The ban permanently impaired COOKIE’s value proposition. Until the DAO pivots its model (e.g., to alternative platforms like Bluesky), rallies face structural resistance.

Conclusion

COOKIE’s minor rebound appears driven by technical conditions and fleeting market liquidity, not fundamental recovery. Traders should treat this as a volatility event rather than a trend reversal.
Key watch: Can COOKIE hold above $0.02865 (Jan 20 low)? A break below may trigger new selling.

CMC AI can make mistakes. Not financial advice.