Deep Dive
Overview: On January 13, 2026, the official BRETT account dropped a “Work that Brett” hype video, while its recent integration with MocaProof continued gaining traction (Memes on Base). This enables ownership verification, $2K in rewards, and allows BRETT to be used as a payment method in AIR Shop.
What this means: For a memecoin like BRETT, price is driven by narrative momentum and perceived utility. The video reignited community excitement, while the MocaProof integration adds a tangible use-case—increasing holder engagement and potentially creating new demand channels beyond pure speculation.
What to look out for: Monitor whether the MocaProof adoption translates into sustained transaction volume using BRETT.
2. Oversold Technical Bounce (Mixed Impact)
Overview: BRETT’s 14-day RSI stood at 36.28, nearing the oversold threshold of 30. The price also traded well below its key moving averages (30-day SMA: $0.0160).
What this means: An RSI below 30 often signals that selling pressure has been exhausted, prompting short-term traders to buy the dip. This technical condition likely amplified the positive reaction to the community news. However, with the price still below major averages, any bounce remains vulnerable unless volume confirms a trend change.
What to look out for: A decisive break above the nearest resistance at $0.0142–$0.0148 with elevated volume would signal stronger bullish conviction.
3. Broader Memecoin Sentiment (Supportive Context)
Overview: The overall crypto market cap rose 2.07% in the same period, with capital rotating toward “high-beta, sentiment-driven sectors” like memecoins, as noted in a recent HTX recap (TradingView News).
What this means: BRETT, as a flagship memecoin on Base, benefits from this sector-wide risk-on flow. When traders seek leveraged exposure to crypto rallies, memecoins often attract disproportionate attention, providing a tailwind for BRETT’s intraday move.
Conclusion
BRETT’s 24-hour gain stems from a combination of fresh community catalysts, an oversold technical setup, and favorable sector rotation. For holders, this suggests a potential short-term relief rally, but the longer-term downtrends (–27% over 60 days, –55% over 90 days) caution that sustained recovery requires stronger fundamentals and buying volume.
Key watch: Can BRETT hold above $0.0135 and attract consistent volume to challenge the $0.0148 resistance over the next 48 hours?