Deep Dive
1. Bitrue Alpha Listing (18 December 2025)
Overview:
BRETT became tradable on Bitrue Alpha’s spot market (BRETT/USDT), eliminating the need for Base chain wallets. The exchange highlighted BRETT’s 9.9B fixed supply and status as Base’s flagship memecoin, though cautioned about its sentiment-driven volatility. Technical analysis noted key support at $0.0134 and resistance at $0.0148.
What this means:
Bullish for accessibility – CEX listings typically boost liquidity and retail participation. Bearish counterpoint: BRETT’s -27% 60d return (per CoinMarketCap data) shows fading momentum post-listing. (Bitrue)
Overview:
The team launched a KakaoTalk channel targeting South Korea’s retail crypto traders, leveraging BRETT’s “Pepe’s best friend” meme narrative. This follows BRETT’s June 2025 listing on Korean exchange Niza.io.
What this means:
Neutral-to-bullish – Korea accounts for ~8% of global crypto volume (Chainalysis 2025), but success depends on sustaining engagement. Recent 24h volume of $19.3M suggests moderate traction. (Brett)
3. Market Outlook Analysis (27 July 2025)
Overview:
AMBCrypto’s analysis projected a 2025 price range of $0.01-$0.50 for BRETT, contingent on Base chain adoption and meme longevity. Notably, 85% of tokens remain locked in liquidity pools until February 2026.
What this means:
High-risk speculation – While the $0.50 target implies 28x upside from current $0.0176, BRETT lacks utility beyond meme status. The token’s -85% annual return underscores the sector’s boom-bust cycles. (AMBCrypto)
Conclusion
BRETT’s recent exchange listings and Asian market pushes reflect calculated growth bets, but its 90-day -42% return reveals memecoin fragility. With the global crypto fear/greed index at Neutral (41/100), does BRETT’s community strength outweigh its lack of fundamentals in 2026’s market?