Deep Dive
1. DEX Trading Surge (4 December 2025)
Overview:
BRETT rose 7% last week as decentralized exchange (DEX) trading volume hit record highs, with the DEX/CEX spot ratio peaking at 37.4%. The meme coin sector’s market cap rebounded 3% to $40B despite declining volume, driven by PancakeSwap’s dominance.
What this means:
This is bullish for BRETT because heightened DEX activity signals retail momentum and reduced reliance on centralized platforms. However, declining overall meme coin volume (-35% weekly) suggests caution as liquidity fragments across new tokens. (Yahoo Finance)
Overview:
Luke Belmar, a crypto influencer who promoted BRETT as “#1 on Base,” faces a $15M federal fraud lawsuit. Allegations include fake McLaren giveaways tied to BRETT and hiding assets, damaging community trust.
What this means:
This is bearish for BRETT because influencer scandals often trigger sell-offs in meme coins reliant on hype. With 65K+ viewers exposed to unfulfilled promises, watch for reduced social engagement and potential regulatory scrutiny. (StarPlatinum)
3. Niza.io Listing (16 June 2025)
Overview:
BRETT was listed on Niza.io for spot trading against USDT, described as “Pepe’s best friend on Base Chain.” The exchange highlighted BRETT’s liquidity and Base ecosystem growth.
What this means:
This is neutral-to-bullish as new listings typically boost short-term visibility. However, BRETT’s price reaction was muted post-listing, suggesting the market already priced in this accessibility upgrade. (Niza.io)
Conclusion
BRETT balances organic DEX traction against influencer-driven risks, with exchange growth providing stability. While meme coins thrive on volatility, can BRETT decouple from bad actors and leverage Base’s infrastructure to build lasting utility?