The acronym of Do Your Own Research — encouraging investors to complete due diligence into a project before investing.
Do Your Own Research (DYOR) is regarded as one of the most important aspects of being a cryptocurrency investor.
The term first became popular during a wave of ICO projects that flooded into the cryptocurrency space between 2016 and 2018. Many investors were left duped or out of pocket by a host of scams entering the market as potential get-rich-quick crowdfunding schemes.
As a way of combatting fraud, people were urged to ‘DYOR’ and investigate any potential investment fully before committing money to any project.
The phrase has now permeated into popular culture, and is widely used to encourage amateur investors in any arena to navigate a minefield of misinformation.
It is also often used as a kind of disclaimer by some cryptocurrency figures when they post about projects or analysis on social media platforms.