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GlossaryCMC CRYPTO AWARDS 2024
Bridge Builder of the Year (Winner: BlackRock 🏆)
The Bridge Builder Of The Year Award recognizes the established brands, companies and institutions that believe in the power of Web3 to deliver new value to their customers. They have invested boldly in the space, created innovative new experiences and are bringing crypto, NFT’s and blockchain technology to billions of people globally.
AWARD NOMINEES
Winner: BlackRock 🏆
BLACKROCK (🏆)
BlackRock, managing over $10 trillion in assets, now links TradFi and crypto with ETFs, notably through a Bitcoin Spot ETF. This historic move legitimizes web3, broadens crypto investment and has created headlines all over the world.
PAYPAL
PayPal bridges traditional finance and crypto for its 430 million users. It integrated crypto transactions, introducing digital currencies with PYUSD, its US dollar-tied stablecoin. This enables easy crypto use for transfers and purchases, building a very real bridge from Tradfi to crypto.
STARBUCKS
Starbucks is transforming the world’s biggest loyalty program into a Web3 experience. Starbucks Odyssey uses "Journey Stamps" and "Odyssey Points" to gamify customer engagement. It plans to introduce NFTs to its 100 million daily customers, significantly scaling the market for digital tokens.
NIKE
Nike has been making strides in Web3 space for years with digital NFT collectibles. This year, via their Web3 portal Swoosh, Nike partnered with Fortnite and EA Sports, introducing millions to blockchain by fusing fashion, sport, gaming and Web3.
Reddit, with its 400 million users, moves beyond memes to lead the web2 to web3 shift. Its NFT avatars, featuring Snoo, simplify web3 access. These gamified, customizable avatars make new technology accessible globally, promoting widespread adoption.
SHARE TO WIN
Post & Tweet on who you think should win “Bridge Builder of the Year” to join the $USDT Prize Pool
Step 1
CMC Community Post: Share on CMC-Community the page’s URL, your preferred project (BlackRock, PayPal, Starbucks, Nike, Reddit) to win for which Category (Bridge Builder of the Year), and the Hashtag #CMCCryptoAwards2024
Step 2
Twitter/X Tweet: Share on Twitter/X this page’s URL, your preferred project (BlackRock, PayPal, Starbucks, Nike, Reddit) to win for which Category (Bridge Builder of the Year), and the Hashtag #CMCCryptoAwards2024
Step 3
Complete Sharing Tasks: Participate by completing the following tasks; Tweeting, Retweeting, Posting, Following, and Joining as specified
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