What Is Trader Joe (JOE)? Liquidity Book DEX

How Much Are People Paying to Use Crypto

## What Is JOE (JOE)?

[JOE](https://coinmarketcap.com/currencies/joe/) (JOE) is the native [token](https://coinmarketcap.com/alexandria/glossary/token) of Trader Joe, a [decentralized exchange](https://coinmarketcap.com/alexandria/glossary/decentralized-exchange-dex) (DEX) on the [Avalanche](https://coinmarketcap.com/currencies/avalanche/) (AVAX) [blockchain](https://coinmarketcap.com/alexandria/glossary/blockchain) that offers [DeFi](https://coinmarketcap.com/alexandria/glossary/defi) services, including [swapping](https://coinmarketcap.com/alexandria/glossary/token-swap), [staking](https://coinmarketcap.com/alexandria/glossary/staking) and [yield farming](https://coinmarketcap.com/alexandria/glossary/yield-farming). The exchange has been growing rapidly, attracting over $4 billion in [total value locked](https://coinmarketcap.com/alexandria/glossary/total-value-locked-tvl) (TVL) since it was launched in June 2021. Trader Joe claims to take a community-first approach, and to prioritize innovation, speed and safety. It aims to provide a one-stop-shop DeFi experience and to integrate new products without compromising on security. To achieve this, Trader Joe has outlined an ambitious roadmap that focuses on token-holder growth. It plans to have improved staking, [non-fungible-token](https://coinmarketcap.com/alexandria/glossary/non-fungible-token) (NFT) exchange listings, the collateralization of the JOE token, and leveraged trading –– all during 2021.


## Who Are the Founders of JOE?

Trader Joe was founded by [Cryptofish](https://twitter.com/cryptofishx) and [0xMurloc](https://twitter.com/0xmurloc), two pseudonymous developers. Cryptofish is self-described as a full-stack and [smart contract](https://coinmarketcap.com/alexandria/glossary/smart-contract) engineer, who was an early contributor to several Avalanche projects, such as Snowball and Sherpa Cash. S/he worked at Google and holds a Master's in Computer Science from a U.S. university. 0xMurloc is a full-stack developer with experience starting several startups. S/he was also a Senior Product Lead at Grab. The team is complemented by over a dozen other pseudonymous users working on software, marketing and community. 


## What Makes JOE Unique?

Trader Joe provides all the functionality of a modern DEX and offers a convenient user interface, combined with speedy and cheap transactions. Users can provide [liquidity](https://coinmarketcap.com/alexandria/glossary/liquidity) by participating in one of its yield farms and earn [JOE](https://coinmarketcap.com/currencies/joe/) (JOE) as a reward token, which can later be staked and used to vote in governance proposals. Its lending protocol Banker Joe, based on the [Compound](https://coinmarketcap.com/currencies/compound/) (COMP) [protocol](https://coinmarketcap.com/alexandria/glossary/protocol), allows users to borrow and lend funds in a non-custodial manner. Moreover, users can also open leveraged positions on their provided or borrowed funds. 

To increase the utility and adoption of the JOE token, Trader Joe is working on introducing several new options, which are aimed at transforming the project into the main DeFi platform within the Avalanche ecosystem. First of all, users will be able to use JOE as collateral to borrow against. Moreover, Trader Joe also plans to facilitate [limit orders](https://coinmarketcap.com/alexandria/glossary/limit-order), [options](https://coinmarketcap.com/alexandria/glossary/options-market) and [futures](https://coinmarketcap.com/alexandria/glossary/futures) trading on its platform. Thanks to the speed of its innovation and strong comic book-like branding, Trader Joe has attracted strong backers from within the DeFi community, including from [AAVE](https://coinmarketcap.com/currencies/aave/) (AAVE) founder Stani Kulechov and [Darren Lau](https://twitter.com/Darrenlautf). 


## Related Pages:

Check out [Avalanche](https://coinmarketcap.com/currencies/avalanche/) (AVAX) — the blockchain Trader Joe is built upon.

Check out [Solana](https://coinmarketcap.com/de/currencies/solana/) (SOL) — another high-speed [layer one](https://coinmarketcap.com/alexandria/glossary/layer-1-blockchain) blockchain.

Read our [deep dive into Avalanche](https://coinmarketcap.com/alexandria/article/a-dive-into-avalanche) (AVAX).

Get the latest crypto news and latest trading insights via the [CoinMarketCap blog](https://coinmarketcap.com/alexandria/categories/blog).


## How Many JOE (JOE) Coins Are There in Circulation?

The total supply of [JOE](https://coinmarketcap.com/currencies/joe/) (JOE) is 500 million. The token was launched without a pre-sale, private sale, or pre-listing allocations. The distribution of JOE is as follows: 



* 50% – liquidity providers
* 20% – treasury
* 20% – team (three-month cliff)
* 10% – future investors (three-month cliff)

JOE is being emitted over a 30-month period and JOE stakers earn 0.05% of all trades. JOE also pays a share of fees from lending interest and liquidations into the staking pool. The emission rates of JOE steadily decrease over time and will come to an end at the beginning of January 2024. 


## How Is the JOE Network Secured?

Trader Joe is built upon [Avalanche](https://coinmarketcap.com/currencies/avalanche/) (AVAX), a blockchain with its own proprietary [consensus mechanism](https://coinmarketcap.com/alexandria/glossary/consensus-mechanism), in which all nodes process and validate transactions by employing a [directed acyclic graph](https://coinmarketcap.com/alexandria/glossary/directed-acyclic-graph-dag) (DAG) protocol. 

The treasury is currently entrusted to its developers Cryptofish and 0xMurloc, although the Trader Joe community plans to establish a multi-signature governance mechanism in future. For now, token holders can vote on the development of the protocol via Snapshot.


## Where Can You Buy JOE (JOE)?

[JOE](https://coinmarketcap.com/currencies/joe/) (JOE) is available on [TraderJoe](https://coinmarketcap.com/exchanges/traderjoe/), [Pangolin](https://coinmarketcap.com/exchanges/pangolin/) and [Gate.io](https://coinmarketcap.com/exchanges/gate-io/).


HyperPay

Trader Joe is a leading multi-chain decentralized exchange live on Avalanche, Arbitrum and BNB and the inventor of Liquidity Book, the most capital efficient

Avalanche C-Chain

Avalanche

Coq Inu

Pangolin

BENQI

XANA

PLAYA3ULL GAMES

OpenBlox

Heroes Chained

Platypus Finance

BENQI Liquid Staked AVAX

Kimbo

Islander

Bitcoin Avalanche Bridged

Verso

Kalao

MetaMUI

ROCO FINANCE

NumberGoUpTech

AVALOX

Vulcan Forged is a blockchain game studio and NFT marketplace. They are the makers of VulcanVerse.

PYR  is the native utility token that is used for:

Fees for marketplace settlement

Staking in VulcanVerse land and other assets

Upgrading and sustaining game asset levels

Play-to-earn rewards

Access to our game developers and NFT dapp incubation program

Vulcan Forged Platforms and games include:

*VulcanVerse, a Grece-Roman fantasy metaverse made up of 10,000 plots of land

Anvil, a crypto-less and gas-free NFT engine for easy game and dApp onboarding

Vulcan Market, a gas free NFT marketplace for all Vulcan Forged games

Berserk, an NFT online TGG

Frenzy, a create-your-own tournament platform with PYR as it’s reward token.

Vulcan Forged (PYR)

Raydium is an automated market maker (AMM) and liquidity provider built on the Solana blockchain for the Serum decentralized exchange (DEX). Unlike any other AMMs, Raydium provides on-chain liquidity to a central limit orderbook meaning that funds deposited into Raydium are converted into limit orders which sit on Serum’s orderbooks. This gives Raydium LPs access to all of Serum’s order flow as well as their existing liquidity.
RAY is the native utility token used for:

Staking to earn protocol fees

Staking to receive IDO allocations

Governance votes on protocol decisions

Raydium

Moonriver is an Ethereum-compatible, smart-contract parachain on Kusama. It is intended to be a companion network to Moonbeam, where it will provide a permanently incentivized canary network. New code will ship to Moonriver first, where it can be tested and verified under real economic conditions. Once proven, the same code will ship to Moonbeam on Polkadot.

It does this by providing a full EVM implementation, a Web3-compatible API, and bridges that connect Moonriver to existing Ethereum networks.

This allows developers to deploy existing Solidity smart contracts and DApp frontends to Moonriver with minimal changes.

Moonriver

Illuvium is an open-world fantasy battle game built on the Ethereum blockchain. Often touted as the first AAA game on Ethereum, Illuvium looks to provide a source of entertainment to both casual gamers and hardcore DeFi fans through a range of collecting and trading features.

To learn more about this project, check out our deep dive of Illuvium.

The world of Illuvium is inhabited by creatures known as Illuvials, who can be captured by players that best them in battle and nurse them back to health. From then on, they become a loyal part of the player’s collection and can be used when battling other adventurers as part of Illuvium’s auto battler gameplay.

The game is a fusion between an open-world exploration game and a PVP battle game. Players can spend their time exploring the expanses of the game world or building up their team of powerful beasts.

Illuvium has been in development since 2020, and is being built by a worldwide team of more than 40 individuals, including the co-founders; serial entrepreneur and early cryptocurrency adopter Kieran Warwick, and experienced game designer Aaron Warwick, who are brothers. (And who are coincidentally also the brothers of Kain Warwick, the co-founder of DeFi platform Synthetix).

The ILV token has a number of uses within the Illuvium ecosystem. It’s the main token used to reward players for their in-game achievements, entitles players to their share of the Illuvium Vault and is used for participating in the governance of the game via the Illuvium decentralized autonomous organization (DAO).

Illuvium

Moonbeam is an Ethereum-compatible smart contract parachain on Polkadot. Moonbeam makes it easy to use popular Ethereum developer tools to build or redeploy Solidity projects in a Substrate-based environment.

Moonbeam is much more than just an EVM implementation: it’s a highly specialized parachain that mirrors Ethereum’s Web3 RPC, accounts, keys, subscriptions, logs, and more. The Moonbeam platform extends the base Ethereum feature set with additional features such as on-chain governance, staking, and cross-chain integrations.

Moonbeam’s Ethereum compatibility is unmatched:

Minimal Changes: developers can use existing Solidity smart contracts right away, with no need to rewrite or reconfigure

Use Existing Developer Tools: connect popular tools like MetaMask, Hardhat, Waffle, Remix, and Truffle via a complete set of Web3 RPC endpoints. Use well-known Javascript libraries such as Web3.Js or Ethers.Js.

Unified Accounts, Addresses, and Signatures: use your existing Ethereum H160 accounts & ECDSA signatures to interact with Moonbeam

Tap into the Most Integrations on Polkadot: use existing oracles, bridges, wallets, and other tools that are already building on Moonbeam

Moonbeam provides integration and connectivity between Polkadot Parachains as well as with other chains such as Ethereum and Bitcoin via bridges. Moonbeam was started in 2019 by Derek Yoo of Pure Stake.

Moonbeam

Immutable positions itself as the first layer-two scaling solution for NFTs on Ethereum. According to Immutable, its blockchain does away with Ethereum’s limitations like low scalability, a poor user experience, illiquidity, and a slow developer experience. Instead, users benefit from instant trading and massive scalability while enjoying zero gas fees for minting and trading NFTs without compromising user or asset security.

Thanks to this technology, users will be able to create and distribute assets like ERC-20 and ERC-721 tokens on a massive scale. Chris Clay, the game Director of Gods Unchained, a project already building on Immutable, stated that Immutable allows Gods Unchained to implement a new meta-system that was previously impossible. In this fashion, Immutable aims to create a world-class experience for users and developers alike.

Immutable

Arweave is a decentralized storage network that seeks to offer a platform for the indefinite storage of data. Describing itself as "a collectively owned hard drive that never forgets," the network primarily hosts "the permaweb" — a permanent, decentralized web with a number of community-driven applications and platforms.

To learn more about this project, check out our deep dive of Arweave.

The Arweave network uses a native cryptocurrency, AR, to pay "miners" to indefinitely store the network's information.

The project was first announced as Archain in August 2017, later rebranding to Arweave in February 2018 and officially launching in June 2018.

Arweave

SuperVerse

Wilder World

Fantom is a directed acyclic graph (DAG) smart contract platform providing decentralized finance (DeFi) services to developers using its own bespoke consensus algorithm.

Together with its in-house token FTM, Fantom aims to solve problems associated with smart-contract platforms, specifically transaction speed, which developers say they have reduced to under two seconds.

The Fantom Foundation, which oversees the Fantom product offering, was originally created in 2018, with the launch of OPERA, Fantom’s mainnet, coming in December 2019.

Fantom is an open-source decentralized smart contract platform for DApps and digital assets that was created as an alternative to Ethereum. Fantom has the goal of overcoming the limitations of previous generation blockchains and balancing three components: scalability, security and decentralization. The project offers a set of tools to simplify the process of integrating existing DApps, as well as a detailed staking reward system and built-in DeFi instruments.

Fantom is a Layer-1 blockchain that uses a scratch-built consensus mechanism and independent consensus layer, Lachesis, to facilitate DeFi and related services on the basis of smart contracts. Lachesis provides security for other layers as well, including Opera, Fantom's EVM-compatible smart contract chain. The long-playing mission of the project is to “grant compatibility between all transaction bodies around the world.”

One of Fantom's key strengths is its performance and efficient transaction processing, namely thousands of transactions per second, where transactions are settled in 1-2 seconds, and the cost is fractions of a cent per transaction. As a result, Fantom provides higher scalability but at a lower cost.

The ecosystem is based on two main technologies: Lachesis protocol and Opera.

The Lachesis protocol is the core consensus layer that secures the Fantom network by providing both transaction speed and security.

Lachesis is an aBFT consensus engine that uses a directed acyclic graph (DAG) algorithm. How it works: network data can be processed at different times, and the network filters the participants, allowing only one third, which are allocated due to erroneous or malicious behavior, without compromising network processes.

Fantom's Asynchronous Byzantine Fault Tolerant (aBFT) Proof-of-Stake (PoS) consensus mechanism maintains the efficiency of the entire network, its design provides security at maximum speed. Fantom developers emphasize that the PoS mechanism is a leaderless phenomenon — there are no leaders of blocks and participants, and anyone can join (or leave) the network of nodes at a convenient moment.

The key qualities of Lachesis are: asynchronous, leaderless, Byzantine fault-tolerant, and near-instant finality.

As for Opera, it's an application development layer or Fantom's mainnet deployment platform, permissionless and open-source hosting DApps. Thanks to EVM integration and support for the Solidity programming language, Fantom has a full set of smart contract capabilities, which allows users to seamlessly interact with Ethereum platforms while maintaining the advantage of Fantom's transaction efficiency.

The Fantom Foundation concluded that removing block leaders improves network security, so Opera uses a PoS model and leaderless validators (validators do not determine which blocks are valid).

In addition to being a fast, secure and cheap payment platform that enables to make fast and secure payments at minimal cost, Fantom also features on-chain governance where users vote with FTM tokens (one token equals one vote). Of the features: users have the right to express the degree of agreement / disagreement on a scale from 0 to 4.

FTM is the native utility in-house PoS token of Fantom that powers the ecosystem and is applied for payments, network fees, staking, and governance. FTM forms the backbone of transactions, and allows fee collection and staking activities, along with the user rewards the latter represents.

Fantom

Avalanche is a layer one blockchain that functions as a platform for decentralized applications and custom blockchain networks. It is one of Ethereum’s rivals, aiming to unseat Ethereum as the most popular blockchain for smart contracts. It aims to do so by having a higher transaction output of up to 6,500 transactions per second while not compromising scalability.

This is made possible by Avalanche’s unique architecture. The Avalanche network consists of three individual blockchains: the X-Chain, C-Chain and P-Chain. Each chain has a distinct purpose, which is radically different from the approach Bitcoin and Ethereum use, namely having all nodes validate all transactions. Avalanche blockchains even use different consensus mechanisms based on their use cases.

After its mainnet launch in 2020, Avalanche has worked on developing its own ecosystem of DApps and DeFi. Different Ethereum-based projects such as SushiSwap and TrueUSD have integrated with Avalanche. Furthermore, the platform is constantly working on improving interoperability between its own ecosystem and Ethereum, like through the development of bridges.

Gala is a web3 ecosystem powered by a layer-1 blockchain (GalaChain) built to power the Gala entertainment ecosystem that originally included Gala Games, Gala Music and Gala Film. More recently however, GalaChain has opened its doors to external developers and projects from any applicable industry, providing open source developer resources to simplify the process.

On a mission to empower users and creators across multiple industries throughout the world, Gala’s goal is to become the first billion user blockchain in the world. Innovators can extend the benefits of web3 to their users and communities more easily than ever before by leveraging open source tools like the GalaChain SDK and Creator Portal.

By elevating their ideas to web3 through GalaChain, developers can create custom tokens, smart contracts, reward opportunities and node networks for their communities and projects. Assets built on GalaChain can also be bridged to other blockchains, such as Ethereum, Binance Smart Chain and more. Developers who wish to learn more about getting involved with GalaChain are welcome to reach out via GalaChain.com.

The core of GalaChain is powered by its DePIN (Decentralized Physical Infrastructure Network) of Founder’s Nodes, whose operators earn daily $GALA rewards for actively providing resources to the ecosystem and enjoy governance voting rights on certain core Gala decisions. In addition to the Founder’s Node network’s foundational workload, individual projects can also create Node networks on GalaChain with more specific workloads.

Gala.com
News.Gala.com
Games.Gala.com
Music.Gala.com
Film.Gala.com

Gala

THORChain is a decentralized liquidity protocol that allows users to easily exchange cryptocurrency assets across a range of networks including Bitcoin and Ethereum without losing full custody of their assets in the process.

With THORChain, users can simply swap one asset for another in a permissionless setting, without needing to rely on order books to source liquidity. Instead, market prices are maintained through the ratio of assets in a pool (see automated market maker.

The native utility token of the THORChain platform is RUNE. This is used as the base currency in the THORChain ecosystem and is also used for platform governance and security as part of THORChain's Sybil resistance mechanisms — since THORChain nodes must commit a minimum of 300k RUNE to participate in its rotating consensus process.

THORChain was funded through an initial DEX offering (IDO) which launched through the Binance DEX in July 2019. Its single-chain chaosnet launched in April 2021, the multi-chain upgrade was launched in April 2021 and Mainnet is now live as of Jun 2022..
Learn more here

THORChain

BENQI is a decentralized non-custodial liquidity market as well as a liquid staking protocol built on the high-speed Avalanche smart contract network. The lending protocol allows users to lend, borrow, or earn interest using their digital assets.  The Liquid Staking protocol provides a solution for capital efficiency, offering users the opportunity to unlock their “staked” AVAX to be used on Decentralized Financial protocols

The founding team chose Avalanche because of its decentralized network’s claimed high scalability, low fees and compatibility with popular plugin wallets.

BENQI was founded in 2021 with $6 million in backing. Among its strategic investors are Ascensive Assets, Dragonfly Capital, Mechanism Capital, Arrington XRP Capital, Spartan Group, TRGC, Woodstock Fund, Ava Labs, Morningstar Ventures, GBV Capital, Skynet Trading Ltd, Rarestone Capital, Genblock Capital, Moon Inc.

Who Are the Founders of BENQI?

Rome Blockchain Labs Inc. is responsible for the development of BENQI. It is an incubator and a software development firm specializing in decentralized finance (DeFi). JD Gagnon is one of the co-founders and CEO of Rome Blockchain Labs. The two other co-founders are Hannu Kuusi and Alexander Shul.

JD Gagnon graduated with a bachelor’s degree in commerce in finance and accounting from the University of Alberta in Edmonton, Canada. Before Rome Blockchain Labs, Gagnon has created the Velox algorithmic trading platform. Gagnon is also the founder and CEO of Scotch & Ramen Media, Inc. and CSO of Etheralabs, Inc.

Hannu Kuusi has experience building institutional-grade infrastructure for financial technology (fintech) and military applications.

Alexander Szul is in charge of managing the development of the BENQI liquidity market platform.

What Makes BENQI (QI) Unique?

BENQI (QI) claims to be the first DeFi Lending project on the Avalanche platform. It offers DeFi users from congested and centralized networks the option to move and place their unused assets on BENQI with no hurdles and low network fees. Avalanche allows BENQI users to seamlessly and affordably access decentralized financial services and increase control over their strategies.

Developers have the option to use BENQI to create financial products using the protocol and governance tokens.

BENQI also aims to ease the overloading of the Ethereum network by providing Ethereum users with a less expensive and faster alternative. BENQI members can withdraw liquidity from the shared liquidity market, borrow from the liquidity market and get a clear view of interest rates.

Kadena is a proof-of-work blockchain that combines the PoW consensus mechanism from Bitcoin with directed acyclic graph (DAG) principles to offer a scalable version of Bitcoin. Kadena claims it can provide the security of Bitcoin while being able to offer unparalleled throughput that makes the blockchain usable to enterprises and entrepreneurs alike. Kadena's unique infrastructure is decentralized and built for mass adoption because of its multi-chain approach.

Kadena promises industrial scalability that can support global financial systems and can be scaled as necessary. It also vows to remain energy-efficient at scale and deliver more transactions with the same energy input, another difference to Bitcoin. Moreover, Kadena offers crypto gas stations, which allow businesses to pay for their customers' gas fees and remove a massive pain point in adopting blockchains for business.

Kadena has already scaled its network from 10 to 20 blockchains and can do so again in the future, if necessary. This final addition to Kadena was its private Kuro layer-two blockchain, which supports up to 8,000 transactions per second across 500 nodes.

Kadena

Seedify.fund(SFUND) Seedify is a blockchain gaming-focused incubator and launchpad that empowers innovators and project developers through access to funding, community and partnership building, and a full support system to help drive the future of gaming and blockchain. Its ecosystem also includes an NFT launchpad for gaming and metaverse assets, along with the industry's first gaming-and-metaverse-asset-centric NFT marketplace, Seedify NFT Space.

Featuring an IGO launchpad with a tiered allocation mechanism, Seedify enables $SFUND holders to stake their tokens and earn staking rewards while gaining access to quality, procured blockchain gaming projects through private sales and initial game offerings. The launchpad's tier system consists of nine tiers. Tier 1 uses a lottery-based allocation process, while tier 2 to 9 participants enjoy guaranteed allocation.

Along with IGOs, stakers can also participate in initial NFT offerings (INOs) and initial metaverse offerings (IMOs) on Seedify's NFT Launchpad. Additionally, staking $SFUND, gives holders the opportunity to receive tokens from the projects that have been selected and supported by Seedify's incubation program.

Committed to bringing the opportunities offered through blockchain gaming and the play-to-earn model to billions around the globe, the Seedify team has established key relationships with numerous VCs and industry peers, to build an extensive support network for blockchain gaming and metaverse startups.

Interested game industry innovators submit their project proposal to the Seedify

Seedify acts as a launching pad for blockchain games and the disruptive play-to-earn gaming model. The gaming industry is gradually entering a new era — previously gamers may spend large sums of money on in-game items with no direct monetary benefits. However, they are now able to make money by earning in-game item non-fungible tokens (NFTs) and tokens, which is facilitated by the play-to-earn revolution.

Blockchain technology has not only opened up more opportunities for gamers and game developers, but it has also offered additional forms of benefits like transparency, ownership, incentive models and digital ownership through NFTs.

The team behind the Seedify project are pursuing a global goal: to acquaint gamers with the blockchain and increase the rate of technology adoption, attract a huge number of users, create more jobs and financial benefits.

Seedify.fund

GMX is a decentralized exchange (DEX) for trading perpetual cryptocurrency futures with up to 50X leverage on popular cryptocurrencies like BTC, ETH and more. The platform launched in September 2021 as Gambit Exchange. To date, GMX has a total trading volume of over $130B and 283K total users, making it the leading derivatives DEX on Arbitrum and Avalanche.

GMX runs on the Arbitrum and the Avalanche blockchain. These ecosystems are connected to the exchange via Synapse — a cross-chain bridge.

RenderToken (RNDR) is a distributed GPU rendering network built on top of the Ethereum blockchain, aiming to connect artists and studios in need of GPU compute power with mining partners willing to rent their GPU capabilities out. Conceived in 2009 by OTOY, inc. CEO Jules Urbach and launched in 2017, RNDR held its first public token sale in October of that same year, followed by a private sale period lasting from January 2018 – May 2018, wherein a total of 117,843,239 RNDR were sold at a price of 1 RNDR = $0.25 USD equivalent of token.
During the private sale period, early adopters were onboarded onto the RNDR Beta Testnet, where beta node operators and artists worked collaboratively with the RNDR team in building and testing the network, up until its public launch on April 27th 2020.

Render

Enjin Coin is a project of Enjin, a company that provides an ecosystem of interconnected, blockchain-based gaming products. Enjin's flagship offering is the Enjin Network, a social gaming platform through which users can create websites and clans, chat, and host virtual item stores.

Enjin allows game developers to tokenize in-game items on the Ethereum blockchain. It uses Enjin Coin, an ERC-20 token, to back the digital assets issued using its platform, meaning that items can be bought, sold and traded with real-world value.

Enjin Coin was first announced in July 2017, and it launched on the Ethereum mainnet in June 2018.

Enjin Coin (ENJ) is a digital store of value used to back the value of blockchain assets like non-fungible tokens (NFTs).
Every asset minted with the Enjin Platform contains ENJ, a minting resource which is locked inside NFTs and removed from circulation. Minting blockchain assets with ENJ provides a variety of benefits to creators and users:

Infuses them with a reserve value

Ensures their transparency and scarcity

Gives them instant liquidity

Provides utility in games and apps

Anti-inflationary

Enjin's "melting" functionality allows users to destroy their blockchain assets at any time to retrieve the ENJ value from within.

The Enjin blockchain ecosystem aims to offer software products that make it easy for everyone to develop, trade, monetize, and market with blockchain.

Founded in 2009, Enjin has roots in the gaming industry, with the company’s first product, a gaming community platform called the Enjin Network, growing to 20 million users over the course of a decade.

In 2017 following an ICO, Enjin established itself as a leading blockchain ecosystem developer, building a suite of software products that enable anyone to easily mint, manage, trade, distribute, and integrate blockchain assets.

Enjin’s co-founder Witek Radomski wrote the code for one of the first ever non-fungible tokens (NFTs) and is also the co-author of the ERC-1155 Ethereum token standard.

Built on top of an on-chain infrastructure, the Enjin ecosystem enables game developers and businesses of all sizes to use tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), a cryptocurrency used to back the value of blockchain assets.

Enjin Coin

Ultra is a publishing platform and ecosystem for video games and video game content. Ultra’s mission is to do away with the current monopoly held by publishing platforms like Steam and provide new opportunities to game developers, players, and influencers. Ultra promises a solution that is more equitable to players and developers alike. Players can benefit from immediately playable games, earn UOS by using the platform, and access platform-exclusive games. At the same time, developers benefit from access to more effective marketing tools and the potential for 20% higher sales revenue.

Besides content and game publishing, Ultra offers a demand-side and service-side platform for advertisers, the opportunity for players to resell their used games, and a platform-exclusive app.