Mars

2026

when

<div><p>Mars is expanding the M&amp;amp;M’s lineup with Mint Crunchy Cookie, a new Walmart-exclusive flavor built around one of the brand’s more successful recent product formats.</p><p>The candy combines a crunchy cookie center with milk chocolate and mint flavoring, then finishes it with the standard M&amp;amp;M’s candy shell. The product follows the original Crunchy Cookie variety introduced in 2022 and will be sold in 2.83-ounce and 7.4-ounce bags.</p><p>Mars has positioned September as the wider retail rollout, although Walmart’s online catalog is already showing the smaller bag. The current <a href="https://www.walmart.com/brand/mms/10005133" rel="noopener noreferrer nofollow"><span>Walmart listing</span></a> prices the 2.83-ounce pack at $2.78, meaning some shoppers may be able to find the product before the formal September launch.</p>Walmart Gets Another Retail Exclusive <p>The launch gives Walmart an exclusive product at a time when the retailer is trying to increase traffic across both its physical stores and digital platform.</p><p>That strategy extends well beyond snacks. Walmart has recently been making broader changes to the customer experience, including the rollout of <a href="https://coinpaper.com/34770/walmart-finally-rolls-out-tap-to-pay-wmt-stock-remains-under-pressure" rel="noopener noreferrer nofollow"><span>tap-to-pay</span></a> across U.S. locations after years of relying heavily on its own payment system.</p><p>For Mars, retailer-exclusive flavors can create scarcity without requiring a permanent expansion of the core M&amp;amp;M’s portfolio. Mint Crunchy Cookie is described as a limited-time product, while early reviews have compared the mint-and-cookie combination with products such as Thin Mints and Andes mints.</p><div><table><tbody><tr><th>Detail</th><th>M&amp;amp;M’s Mint Crunchy Cookie</th></tr><tr><td>Retailer</td><td>Walmart exclusive</td></tr><tr><td>Launch</td><td>September 2026</td></tr><tr><td>Small size</td><td>2.83 oz</td></tr><tr><td>Larger size</td><td>7.4 oz</td></tr><tr><td>Current small-bag price</td><td>$2.78 online</td></tr><tr><td>Availability</td><td>Limited time</td></tr></tbody></table></div>A Small Launch With a Bigger Retail Context <p>The candy release itself is unlikely to materially change Walmart’s financial outlook, but it arrives during a closely watched period for the retailer.</p><p>Walmart recently reported $187.9 billion in quarterly revenue, up 5.9% year over year, while global e-commerce sales increased 23%. Shares nevertheless came under pressure after weaker-than-expected U.S. comparable sales overshadowed the stronger headline revenue figure.</p><p>That recent <a href="https://coinpaper.com/34539/walmart-shares-sink-9-after-rare-sales-miss-overshadows-188b-quarter" rel="noopener noreferrer nofollow"><span>earnings report</span></a> showed why Walmart continues to emphasize pricing, convenience and product differentiation as consumers remain selective.</p><p>For shoppers, though, the story is simpler: Mint Crunchy Cookie gives M&amp;amp;M’s fans a new seasonal-style flavor, and Walmart gets the exclusive distribution. The official rollout begins in September, but the live online listing suggests the launch is already starting to appear ahead of schedule.</p></div>

M&M’s Mint Crunchy Cookie Arrives at Walmart: What Shoppers Need to Know

Coinpaper.com

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