Cash

Juice

Orange

Mexican billionaire <a href="https://www.thestreet.com/crypto/markets/billionaire-holds-70-of-portfolio-in-asset-better-than-real-estate" rel="noopener noreferrer nofollow">Ricardo Salinas Pliego</a>&nbsp;is one of the loudest voices to support Bitcoin (BTC). In fact, he has revealed that he has allocated 80% of his liquid portfolio to the cryptocurrency.
On July 15, he doubled down on his belief in the leading cryptocurrency when his participation as an&nbsp;anchor investor in ORANGE JUICE HODLINGS was <a href="https://www.thestreet.com/crypto/markets/billionaire-with-70-of-portfolio-in-bitcoin-makes-bold-investment" rel="noopener noreferrer nofollow">disclosed</a>.
<a href="https://www.thestreet.com/crypto/markets/billionaire-with-70-of-portfolio-in-bitcoin-makes-bold-investment" rel="noopener noreferrer nofollow">Related: Billionaire with 70% of portfolio in Bitcoin makes bold investment</a>
It is a Connecticut-based permanent capital company that is building a Bitcoin treasury company.
The company announced a capital raise of&nbsp;$40 million to&nbsp;launch a permanent capital company to acquire and permanently own American businesses and at the same time pursue a Bitcoin treasury strategy.
Cash generated by the businesses will be reinvested into acquisitions or the Bitcoin treasury,&nbsp;ORANGE JUICE said.
<blockquote>
 Salinas expressed his support and remarked,&nbsp;"ORANGE JUICE is built on both — cash flowing companies and a Bitcoin treasury. That is why I am backing this team."
</blockquote>
<h3 id="trending-on-thestreet-roundtable">Trending on TheStreet Roundtable:</h3>
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<h2 id="salinas-highlights-investor-interest-in-orange-juice">Salinas highlights investor interest in ORANGE JUICE</h2>
The billionaire <a href="https://x.com/RicardoBSalinas/status/2079999126461182297" rel="noopener noreferrer nofollow">said</a>&nbsp;on July 22 that within a week of the company securing $40 million in a raise led by him, "hundreds" of potential investors, business owners, and operators have reached out.
<blockquote>
 "The world wants an alternative to traditional private equity: solid capital, built on solid money—not government-controlled FIAT garbage."
</blockquote>
A strong critic of the fiat currency,&nbsp;Salinas touts Bitcoin as the ultimate hedge against currency devaluation.
A fiat currency can always be printed and hence potentially lose value. Bitcoin, on the other hand, has a limited supply of 21 million coins and can hold its value, proponents like&nbsp;Salinas argue.
<figure><a href="https://app.decibel.trade/trade/BTC-USD" rel="noopener noreferrer nofollow"></a>
 <figcaption>
 BTC/USD, Source: Decibel
 </figcaption>
</figure>
Bitcoin was exchanging hands at $64,823 at the time of writing, <a href="https://app.decibel.trade/trade/BTC-USD" rel="noopener noreferrer nofollow">as per Decibel</a>.
<a href="https://www.thestreet.com/crypto/markets/top-exec-at-1-7-trillion-wall-street-giant-makes-bold-crypto-call" rel="noopener noreferrer nofollow">Related: Top exec at $1.7 trillion Wall Street giant makes bold crypto call</a>

Billionaire doubles down on Orange Juice

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