Shift

Value

Tria

Cypher

New York City, New York, July 20th, 2026, Chainwire 
Following Nium's acquisition of Cypher and the planned wind-down of its consumer platform, Tria says the moment underscores why consumers shouldn't have to sacrifice ownership to access everyday financial services.
<a href="https://www.tria.so/en" rel="noopener noreferrer nofollow">Tria</a>, the self-custodial financial app that combines trading, payments, rewards and travel in a single platform, today announced it is opening its platform to users affected by the wind-down of Cypher's consumer products following the company's acquisition by global payments infrastructure provider Nium. Under the transition, the Cypher consumer app, card platform and broader consumer ecosystem will be retired over the coming weeks.
While Cypher has confirmed that customer funds remain safe and withdrawable throughout the transition period, the announcement has prompted many users to reconsider how they access everyday crypto payments. For Tria, it reinforces a principle the company has championed from the beginning: consumers shouldn't have to give up control of their assets to spend them.
<blockquote>
 "First, we want to acknowledge the Cypher team and the community they've built," said Vijit Katta, co-founder of Tria. "Transitions like this are difficult for users, regardless of the reason behind them. But they also remind us why ownership matters. People should be able to enjoy a modern financial experience without handing control of their assets to someone else. That's the future we set out to build."
</blockquote>
Eligible users will get a free Tria Signature Card for 1 year. Apply here: <a href="https://t.co/Mb3CdCAkhv" rel="noopener noreferrer nofollow">https://t.co/Mb3CdCAkhv</a>.
Tria enables users to trade, spend and earn rewards while maintaining self-custody of their digital assets. Rather than requiring funds to be held by a centralized platform, the app allows users to keep control of their crypto while accessing features traditionally associated with fintech products.
That includes the Tria Card, which allows users to spend directly from self-custodied assets while earning cashback on eligible purchases. Through Tria Travel, users can also book flights, hotels, cruises and experiences in-app while earning cashback on eligible bookings—including luxury and other high-value travel purchases—with no monthly cap on eligible travel rewards.
The company believes recent developments reflect a broader evolution in crypto payments. As digital assets become part of everyday finance, consumers increasingly expect products that combine convenience with the ownership principles that helped define the industry in the first place.
<blockquote>
 "Crypto was built to give people more control, not less," Katta added. "The best financial products won't ask users to choose between ownership and usability. They should deliver both."
</blockquote>
Cypher users interested in learning more about Tria can download the app and begin using its self-custodial financial ecosystem immediately.
About Tria
Tria is a self-custodial financial app that combines trading, payments, rewards, travel booking and onchain finance into a single experience. By allowing users to maintain control of their digital assets while accessing everyday financial tools, Tria is helping redefine what consumer finance looks like in the self-custody era. 
<h5>Contact</h5>Jon Lindsay Phillips PhillComm Global Tria@PhillComm.Global 
Disclaimer. This is a paid press release. CoinMarketCap does not recommend that any cryptocurrency (bitcoin, ethereum, custom asset) should be bought, sold or held. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

Tria Opens Its Platform to Cypher Users as Industry Shift Reinforces the Value of Self-Custody (20 Jul)

Chainwire

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